Microsoft Admits Sales of 'Expensive' HoloLens 'Not Huge', Says More Versions Are Planned (betanews.com)

Microsoft is not giving away too much about the sales figures for HoloLens but goes as far as saying it is "in thousands, not hundreds of thousands". From a report: Speaking at educational technology event the Bett Show in London on Thursday, Roger Walkden, Senior Director and Commercial Lead of HoloLens, acknowledged that the price tag was partly responsible for the small number of sales. Interestingly, though, Microsoft is not bothered by what could be seen as disappointing sales, despite the fact that the company seems to be betting big on HoloLens by adding headset settings in recent Windows 10 Insider builds. [...] But for anyone who feels let down by what HoloLens has to offer, there is good news: "this is version one, and there will be future versions."

Comments

Well, if they sold it...

[squiggleslash]

...it usually helps to tell everyone you're selling it. Microsoft's marketing for this has been non-existent, to the point I double-taked when I read the summary and said "Wait, they're finally selling them?" I'm not seen a single ad, or even a review.

...which also means I'm inclined to believe Microsoft when they say "No big deal" about the low sales numbers. If they wanted higher sales numbers, they'd actually try to sell the things. It sounds to me that they're trying it out on early adopters, and will roll out a more consumer oriented system with full marketing once they and their customer base are happy with the product.