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Tostitos' Breathalyzer Bags Can Detect If You're Drunk -- Then Call Uber

Slashdot reader schwit1 writes that Tostito's corn chips "has developed a special bag, available for a limited time, that can detect if you've had too much to drink." Its all-black packaging measures your breath for traces of alcohol, and if the test reveals you're sober, a green circle appears on the bag. But, Mashable reports... If it decides you've been drinking -- regardless of how much -- an image of a red steering wheel appears on the otherwise stark black bag along with a reminder not to drive and a code for a $10 Uber discount (valid only on Super Bowl Sunday). And if you've had so much to drink that the mere act of hailing an Uber becomes a difficult chore, the bag will even do that for you. The package is equipped with near-field communication technology that will automatically order a ride when tapped with a smartphone.

75 comments

  1. Correct link by stevel · · Score: 3, Informative
    1. Re:Correct link by Anonymous Coward · · Score: 0

      so much for tostitos stock.

    2. Re:Correct link by GrumpySteen · · Score: 1

      And 16 hours later the editors still haven't bothered to fix the link.

      In any other line of work resubmitting old articles as new, submitting error-filled work that you obviously never proofread, not fixing mistakes and committing all the other errors that /. editors make would get you fired within the first few days. Fortunately for the editors here, the standards for online publishing are so low that they would literally have to be illiterate toddlers to not be qualified for their positions.

  2. they also have a weed test by lucm · · Score: 1

    craving Tostitos is by itself an indicator that you've been smoking enough weed and should stay away from 7-11.

    --
    lucm, indeed.
    1. Re:they also have a weed test by Anonymous Coward · · Score: 0

      craving testes is by itself an indicator that you've not been smoking enough cock and should look for some guys at the laundromat.

  3. If your are blowing into a tostitos bag.... by WarJolt · · Score: 4, Funny

    You are drunk

  4. What about other consumables? by Anonymous Coward · · Score: 0

    I know what really makes me crave a bag of munchies.

  5. Headline is misleading. by Rick+Schumann · · Score: 3, Insightful

    This story was also posted on The Consumerist: Tostitos ‘Party Safe’ Bags Will Detect If You’ve Been Drinking; Help You Call Uber

    It doesn't 'tell you you are drunk', it merely detects the presence of alcohol on your breath. You'd need an actual breathalyzer to determine if you're above the legal limit or not.

    1. Re:Headline is misleading. by NoNonAlphaCharsHere · · Score: 1

      Actually, it's pretty brilliant marketing by Tostitos. They've decided to NOT advertise during the Super Bowl (TM), but instead came up with this gimmick. Hell, by the time the Big Game is actually on-the-air, you've already bought the Tottitos (or whatever). So they've come up with this drinking game/Uber tie-in instead.

    2. Re:Headline is misleading. by markdavis · · Score: 2

      >"It doesn't 'tell you you are drunk', it merely detects the presence of alcohol on your breath. You'd need an actual breathalyzer to determine if you're above the legal limit or not."

      Yep. And the "legal limit" really isn't a good marker of how much someone is impaired either, because it can vary greatly from person to person. If one tested reaction time and/or other RESULTS/OUTCOMES oriented factors, it would be far better (and it would account for all chemical and fatigue impairments, not just alcohol).

    3. Re:Headline is misleading. by Anonymous Coward · · Score: 0

      The "legal limit" is a good marker of whether or not you'll be charged with drunk driving.

    4. Re:Headline is misleading. by hambone142 · · Score: 2

      Why would I need a test to tell me I was drinking. Wouldn't I already know that?

    5. Re:Headline is misleading. by markdavis · · Score: 1

      >"The "legal limit" is a good marker of whether or not you'll be charged with drunk driving."

      That is very true. But the better goal would be to have meaningful and fair methods to prevent driving by the actually incapacitated, not just those who have an arbitrary amount of one substance in their body at that moment.

    6. Re: Headline is misleading. by Anonymous Coward · · Score: 0

      Absolutely wrong.
      Charged last year with a 0.02
      Enough trumped up miscellaneous charges on the side (speeding, lane change, etc) that in one traffic stop character has been assassinated to the point there's no chance to fight any of it.
      Legal limit means nothing. Cop on a power trip can get you with ANY amount of alcohol in your system.
      Lawyer told me lots of stories of his other clients well below the legal limit still getting found guilty. All the cop has to say is 'I feel he was impaired'
      Breathalyzer installation/monitoring and alcohol 'counseling' are big business these days...

    7. Re:Headline is misleading. by mspohr · · Score: 2

      Unfortunately, for some people, this is a problem.

      --
      I don't read your sig. Why are you reading mine?
    8. Re:Headline is misleading. by Anonymous Coward · · Score: 2, Insightful

      If someone is actually incapacitated, I don't think we need to worry about them driving.

      The problem is dealing with people that are impaired. To me, a "meaningful" and "fair" method is simply: Don't drink and drive.

      It's meaningful because it works. It's fair because it applies to everyone equally.

    9. Re:Headline is misleading. by Anonymous Coward · · Score: 0

      So they will be sending uber drivers to people's homes why?
      supper bowl is coming and uber drivers will be waiting out side your house cause marketing people are idiots.

      Bill Hicks on marketing

      https://www.youtube.com/watch?v=GaD8y-CGhMw

    10. Re:Headline is misleading. by Coren22 · · Score: 1

      Except that this whole thread is talking about other kinds of impairment which a breathalyzer cannot detect, such as being too tired to drive.

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  6. Just what we needed by Anonymous Coward · · Score: 0

    More electronics that will end up going in a landfill. If we end up polluting out planet to the point we extinguish all human life, know that we deserved it. Oh, nice link by the way. It goes right back to this very submission. I hope Slashdot editors are the first ones to go extinct.

    1. Re:Just what we needed by FatdogHaiku · · Score: 1

      ... I hope Slashdot editors are the first ones to go extinct.

      OMG!!! You have just opened an ugly can of worms!
      Who will be the user to get
      The Last First Post!

      --
      You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
  7. Don't give tostitos to hamsters by Anonymous Coward · · Score: 1

    I for one welcome our new Tostitos-eating cannibal hamster overlords.

    1. Re:Don't give tostitos to hamsters by Anonymous Coward · · Score: 0

      There's a another theory about the disappearing hamsters and it involved Richard Gere and a length of PVC pipe.

    2. Re:Don't give tostitos to hamsters by ClickOnThis · · Score: 1

      I for one welcome our new Tostitos-eating cannibal hamster overlords.

      Welcome them with Bud on ice, FTW.

      --
      If it weren't for deadlines, nothing would be late.
    3. Re:Don't give tostitos to hamsters by ClickOnThis · · Score: 1

      There's a another theory about the disappearing hamsters and it involved Richard Gere and a length of PVC pipe.

      It was a gerbil, not a hamster, and a cardboard paper-towel tube, not a PVC pipe. And Richard Gere's supposed connection to the episode has been debunked as a myth.

      --
      If it weren't for deadlines, nothing would be late.
    4. Re: Don't give tostitos to hamsters by Anonymous Coward · · Score: 0

      Welcome them with bud in bong.
      FTFY

  8. ad? by Anonymous Coward · · Score: 0

    So this is really just a big old ad by Uber right? Various news agencies has fallen for it completely and spread it for free.

    1. Re:ad? by ClickOnThis · · Score: 1

      So this is really just a big old ad by Uber right? Various news agencies has fallen for it completely and spread it for free.

      From TFA, mis-linked in TFS:

      The Frito-Lay-owned brand partnered with Uber and Mothers Against Drunk Driving to pull off the stunt, which was orchestrated by San Francisco ad agency Goodby, Silverstein & Partners.

      So, promotions all round, not just for Uber.

      --
      If it weren't for deadlines, nothing would be late.
  9. Re:not needed by ClickOnThis · · Score: 1

    Drunkenness could be defeated better by enacting a muslim registry.

    You do know that devout Muslims don't drink, right?

    --
    If it weren't for deadlines, nothing would be late.
  10. Doritos by fluffernutter · · Score: 1

    I'm not really getting the motivation for Doritos to keep this honest. What will keep it from going to the truth, to 'have half a drink and we make money on an uber for you'.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  11. strange new world of marketing by beckett · · Score: 1

    Basically Tostitos has an interesting viral marketing campaign happening during the superbowl. since Tostitos purchases are likely to peak at televised events like superbowl, a novelty, subvertizeing has been inserted into people's snacks. they're betting people will pick a bag up for snacks and not immediately throw it into the trash, but keep it around the house until at least a few beers are consumed. I think that's a deviously clever way of keeping even the bag branding intact in someone's house during the big game. during and aftewards we'll get superbowl related social media photos etc. with how drunk people made their bags.

    lots of comments are already devoted to making fun with how useless it is, or how drunk you have to be before you blow into a bag. However, when things don't make sense sense, they usually make marketing sense, and i think Tostitos has thoughtfully put together a marketing campaign that would reach more people than paying for some overpriced superbowl ad.

  12. A Bad Idea, on the Whole. by newcastlejon · · Score: 0

    If you're going to drive don't drink at all, it's really that simple. Don't give people an excuse to try and drink as much as they can get away with.

    Like the good man said, if you have to worry about drinking too much it's a sure sign you're not to be trusted when you do.

    --
    If God forks the Universe every time you roll a die, he'd better have a damned good memory.
    1. Re: A Bad Idea, on the Whole. by Anonymous Coward · · Score: 0

      Yes this is tricky, because while a seasoned drinker may legitimately be better able to handle a motor vehicle than an inexperienced or binge drinker, even they ultimately can't be trusted to make a reasonable decision in the moment because they are at too much risk to err sl due to alcoholic 'courage'. This is a point of contention with me and close friends. I would argue that a sensible person can have 2 drinks if they're talking at least an hour and food before driving, bit why take the chance?

    2. Re:A Bad Idea, on the Whole. by hey! · · Score: 1

      Yeah, I'd like to have been a fly on the wall when they ran this past their lawyers. If they did run it past them, because I can't imagine a lawyer who would turn apoplectic at a client doing something with so much risk.

      All it'd take is one false negative -- or even a credible-ish sounding report of a false negative -- and they could be on the hook for a lifetime of nursing home bills.

      As the Lawrence KS police department tweeted: If you have to blow into a Tostitos bag to know if you're intoxicated, for the love of all that is holy, DO NOT DRIVE.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  13. do they even have lawyers? by Anonymous Coward · · Score: 0

    ummmm...what is their liability if the bag doesn't work?

    1. Re: do they even have lawyers? by Anonymous Coward · · Score: 0

      Try taking some personal responsibility for yourself instead of relying on everyone else around you.

    2. Re: do they even have lawyers? by Anonymous Coward · · Score: 0

      lol, i don't drink and drive. i'm wondering about the idiots who do...and who think a cheetos bag is going to help.

    3. Re: do they even have lawyers? by pslytely+psycho · · Score: 1

      If they're so drunk they blow into a Cheetos bag instead of a Tostitos bag, they would of probably driven anyway.

      An alcoholic acquaintance, OK, honestly now, no alt facts, my Brothers favorite line is "Don't drink and drive, you might hit a bump and spill your drink. Alcohol abuse!"

      And yeah, he would blow into the Cheetos bag....

      --
      Donald Trump, on a crusade to make Nixon look respectable
  14. Tostitos, I hope you have E&O insurance in pla by Anonymous Coward · · Score: 0

    Oh man, the legal liability Tostitos could be exposed to here is delicious. "Well your Honour, my client was worried that I he was a bit too drunk to drive, but he blew into an empty chip bag and it said he was fine to drive. Therefore, I move to find Tostitos to be legally liable for the death of that family with young children who were run off the road by my client. The chip bag was collected as evidence at the scene." Tostitos had better be damned sure those things work as promised when mass-produced. ...and they'd better be ready to lawyer up.

  15. Weird attempt at stopping drunk driving by Anonymous Coward · · Score: 0

    So can the bag be used against you as evidence if you test positive and still drive and have a accident? Is the $10 a credit for Uber which I know will be charging way more for rides on Super Sunday. Sorry, this is a gimmick all around and not addressing the real problem of alcoholism in America.

  16. They have that covered by SuperKendall · · Score: 1

    When you open any Tostitos bag now, an included audio chip automatically plays five minutes of disclaimers and lack of indemnity as the user consumes chips. Also each chip has the words "I AGREE TO THESE TERMS AND CONDITIONS" printed in delicious blue-corn ink on the surface of each chip.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  17. Luckily.. by Anonymous Coward · · Score: 0

    .. this ugly bag of mostly alcohol will be watching real futbol at home, and will not need to french kiss this amazing technology.

  18. and how much of puke fee does the driver get? by Joe_Dragon · · Score: 1

    and how much of puke fee does the driver get?

    1. Re:and how much of puke fee does the driver get? by SeaFox · · Score: 3, Funny

      Couldn't you just bring the Tostitos bag with you?

  19. Re:not needed by Anonymous Coward · · Score: 0

    And there's not supposed to blow themselves up, either.

    Ohhh....

  20. Re: Tostitos, I hope you have E&O insurance in by Anonymous Coward · · Score: 0

    fineprint on the back of the bag reads:
    By opening this bag of chips, you agree...

  21. Has April First arrived early this year? by Anonymous Coward · · Score: 0

    Seriously?

  22. Re:Can it detect DWH* or DWM* violations? by Hognoxious · · Score: 1

    Given the history of schwit1's postings here, I'm surprised it didn't say something like that in TFS.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  23. Re:Can it detect DWH* or DWM* violations? by mmell · · Score: 0
    Downmodded - in the Age of Drumpf? Surely, the Pumpkin-in-Chief will sign an executive order shortly, requiring that only Caucasians of European descent be permitted the privilege of operating motor vehicles? Won't someone think of teh children?

    But I stand by my main post - if you're idiot enough to provide potentially incriminating evidence to a communications-enabled device without complete control over how that evidence will be used, you deserve to be ground beneath the wheel.

  24. caaaan dooo dat miself by Anonymous Coward · · Score: 0

    aye aaaam verryry cappababale to deterrrrrmine it mslef.... sirreeee. Nooo technolologically devais rekwaaaairuhd

  25. #deleteUber by Anonymous Coward · · Score: 0

    Seriously, Uber needs to know that the world doesn't support their bigotry and intolerance.

  26. What about a taxi? by allo · · Score: 1

    When you're drunk, you're too drunk to judge a random driver. So better call a taxi.

  27. Is that statistic right? by Anonymous Coward · · Score: 0

    They say in 2015 45 people were killed as a result of drunk driving. Seriously? A whole 45? lol! I bet an order of magnitude more people than that die sitting on the couch in one day

  28. well, if you need this by no-body · · Score: 1

    - don't know how much you drunk
    - need a nanny
    you have a bigger problem than another gadget can fix

  29. How Expensive? by e3m4n · · Score: 1

    Just how damn expensive is this bag of Tostito's? IF they didnt raise the price they've got to be taking a loss. Note to self, buy a couple to ebay later.

    1. Re:How Expensive? by Translation+Error · · Score: 1

      Oh, they're definitely taking a loss on this--the $10 Uber credit alone should indicate that. But I expect it's still a lot cheaper and more memorable than an ad that airs during the Super Bowl.

      --
      When someone says, "Any fool can see ..." they're usually exactly right.
  30. Re:Can it detect DWH* or DWM* violations? by Anonymous Coward · · Score: 0

    We can only hope they get the Mexicans and ragheads off the roads around here. At least we won't have tons of innocent families being slaughtered every week by drunks (the Mexicans) and morons (the ragheads who only have experience driving camels)

  31. So it only tells if you've had any alcohol? by Anonymous Coward · · Score: 0

    If you can't remember whether or not you have drunk any alcohol:

    Yes. Yes you have.

  32. Yeah? Wel I can Tell if a Doritos Bag is Drunk... by Motard · · Score: 2

    Fuck you,.. you little..fucking... snack bag thing.

    You think you're so hot? I don't need you. I don't need you at all.

    Hmmm...just a little bit of your savory contents...ummmm.

      Who are you to judge me? Why don't you contemplate your own short, judgemental existence. At least I'm not going to wind up in a garbage bin...

    Not if I can just navigate my legs around that one there....

    (...crash, bang...)

    fuck. don't look at me like that,

  33. But my Corn Chip bag said I was fine to drive! by Anonymous Coward · · Score: 1

    I swear officer!

  34. Uh-Oh! by BlueStrat · · Score: 1

    Now Tostitos will get boycotted by the organized anti-Trump protest groups because they hate Uber for supplying rides to travelers at JFK when taxi unions called for a boycott at JFK over the two Iraqis detained because of Trumps EO regarding people coming into the US from certain majority-Muslim nations & regions.

    That's going to leave a lot of pasty nerd/geek basement-dwellers heavily conflicted!

    Strat

    --
    Progressivism (aka US 'Liberalism'): Ideas so good they need a police/surveillance-state to enforce.
  35. confusing backward indicator by Anonymous Coward · · Score: 0

    Steering wheel means safe to drive, right?

    Red, green, what's the difference? I'm colorblind and someone obviously did not think this through.

    Gonna drive drunk now! Thanks, Tostitos! I'll blame you!

  36. Brilliant by argStyopa · · Score: 1

    The link in the slashdot story leads to...https://tech.slashdot.org/story/17/01/29/1942208/mashable.com/2017/01/25/tostitos-breathalyzer-bag-super-bowl/...the slashdot story itself.

    Brilliant recursive clickthrough ad-revenue perpetual motion?
    Or, perhaps the poster was drunk?

    --
    -Styopa
  37. Wow tostitos bag is racist! by Anonymous Coward · · Score: 0

    You're racist if you use uber now

  38. Re:Yeah? Wel I can Tell if a Doritos Bag is Drunk. by Anonymous Coward · · Score: 0

    You don't know me... Tostitos bag! Tellin' me I'm drunk...

    No one tells me I'm drunk. Even the little glass drinkee glasses, they don't know me. And the immigrants! Thanks Obama!! Young people today. Textin' and wearin' their floppy pants and Facebook. More like Facedrink! Can I have another one of... yeah... good...

    Hoooweeee I'm warm! Is anyone else warm? I'm just gonna take off my shoes and maybe my pants. Too warm. What is with the weather these days?

    Where was I? Oh yeah, Tostitios, don't tell me (whoopsie, I fell!)

  39. I hope they remembered by pjbgravely · · Score: 1

    I hope they didn't sell any of these in most on NY state. They might have a lawsuit on their hands.

    --
    Star Trek, there maybe hope.
  40. Tostitos' Breathalyzer Bags by Anonymous Coward · · Score: 0

    This headline reads like a Strongbad email.

  41. Re:not needed by Anonymous Coward · · Score: 0

    That's what is Heineken for. It's not really beer (perhaps the western European version of the proverbial Bud made in the US) and the cans, bottles and packages are green.

  42. Re:not needed by Anonymous Coward · · Score: 0

    Ever been in Saudi Arabia? No alcohol in the supermarket, because 'huuu, bad, haram!' But a whole damn wall full of all equipment and ingredients of wine making sets and distillery equipment. And nobody bats an eye. Hypocritical as fuck.

  43. The other valid use case was missed. by Anonymous Coward · · Score: 0

    That being, would you not have any alcohol on your breath it should order you a crate of beer and have ubereats to show up with it post-haste.

  44. Easier way to tell if I'm drunk by JohnFen · · Score: 1

    The easier way to tell if I'm drunk: I'm eating Tostitos at all.

  45. Re:not needed by Anonymous Coward · · Score: 0

    Ever been in United States? No human hunting, because 'huuu, bad, harambe!' But a whole damn sporting goods store full of all equipment and ingredients for human hunting and murder equipment. And nobody bats an eye. Hypocritical as fuck.