Film Industry's Latest Search Engine Draws Traffic With 'Pirate' Keywords' (torrentfreak.com)

Posted by msmash on Thursday February 2, 2017 @06:00AM from the different-approach dept.

A new search engine launched by the Dutch film industry is targeting 'pirates' specifically, reports TorrentFreak. Every movie or TV-show page lists legal viewing options but also includes pirate keywords and descriptions, presumably to draw search traffic. "Don't Wrestle With Nasty Torrents. Ignore the Rogue One: A Star Wars Story torrent," the site advises. From a report: Like other "legal" search engines, the site returns a number of options where people can watch the movies or TV-shows they search for. However, those who scroll down long enough will notice that each page has a targeted message for pirates as well. The descriptions come in a few variations but all mention prominent keywords such as "torrents" and reference "illegal downloading" and unauthorized streaming.

2 of 73 comments (clear)

Min score:

Reason:

Sort:

Assume your customers are criminals. by Anonymous Coward · 2017-02-02 06:04 · Score: 4, Insightful

Then treat them that way. What an absolutely wonderful way to build their loyalty!
SEO by grumpy_old_grandpa · 2017-02-02 06:41 · Score: 4, Insightful

So run of the mill Search Engine Optimization, in other words.