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Kaspersky Lab Promises New Backup Tool To Help Unhappy Social Media Users Quit (kaspersky.com)

Kaspersky Lab surveyed 16,750 people and concluded that often negative experiences on social experience overpower their positive effects -- and they're doing something about it. JustAnotherOldGuy pointed us to their latest announcement. 59% have felt unhappy when they have seen friends' posts from a party they were not invited to, and 45% revealed that their friends' happy holiday pictures have had a negative influence on them. Furthermore, 37% also admitted that looking at past happy posts of their own can leave them with the feeling that their own past was better than their present life. Previous research has also demonstrated peoples' frustration with social media as 78% admitted that they have considered leaving social networks altogether. The only thing that makes people stay on social media is the fear of losing their digital memories, such as photos, and contacts with their friends.

To help people decide more freely if they want to stay in social media or leave without losing their digital memories, Kaspersky Lab is developing a new app -- FFForget will allow people to back up all of their memories from the social networks they use and keep them in a safe, encrypted memory container and will give people the freedom to leave any network whenever they want, without losing what belongs to them -- their digital lives.

The FFForget app will be released in 2017, but there's already a web page where you can sign up for early access. Kaspersky plans to monetize this by creating both a free version of the app -- limited to one social network -- and a $1.99-per-month version which automatically backs up social content from Facebook, Google, Twitter, and Instagram in real-time with a fancier interface and more powerful encryption.

5 of 54 comments (clear)

  1. Lol, not a problem by JustAnotherOldGuy · · Score: 4, Interesting

    "FFForget will allow people to back up all of their memories from the social networks they use and keep them in a safe, encrypted memory container and will give people the freedom to leave any network whenever they want..."

    No problem- I avoided all this stress by not having a Facebook account, or Instacrap, Pinterest, etc etc etc.

    I host my own pics on my own servers, so I miss out on all the angst and data-mining.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  2. Another proposal by OneHundredAndTen · · Score: 4, Insightful

    What about stopping wasting your time with stupid social media, and getting a life instead?

    1. Re:Another proposal by Ol+Olsoc · · Score: 2

      Social media is a part of life but people need to accept each social media site as only a fun fad and not commit so much emotion or effort to it.

      If only. Since I resisted FB for years, and only signed up when I needed to for the various projects I work on, I had a little different perspective. Well, my relatives found me, and I have to say that they run the gamut, but all are overly involved. From the over-sharer, who apprently shares every single thing she does on the internet - quickly unfollowed, to the drama queen who posts cryptic messages like "I can't stand it any more" and then everyone else holds her in their prayers, to the overly politicized who post endless trumphillary bullshit. Then there is the chain letters of the interent age, and a couple endless outrage third wave feminists.

      All in all, these were people who used to be pretty darn nice. Now they are all screwed up. I find myself visiting the non required groups less and less.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  3. The only antivirus needed is MS Defender by iMadeGhostzilla · · Score: 2, Insightful

    Hence Kaspersky's attempt to make money on something else. The fact that they chose such unproductive and unnecessary activity is a bit worrying. Was there nothing else they could have applied their talent on? Is that the sign that the productivity has run out of room to grow?

  4. That's not the tool Facebook really needs by Nova+Express · · Score: 2

    It's a "Block All Political Bullshit" button. Left, right, libertarian, socialist, SJW, vegan, just block it all. Automatically blocks all links to any political sites and anything else enough people tag as political.

    But Facebook won't do that just like they won't honor your endless switching your feed back to Most Recent. Because there's no money in it for them.

    --
    Lawrence Person (lawrencepersonh@gmailh.com (remove all "h"s to mail)

    http://www.lawrenceperson.com/