How Tech Ate the Media and Our Minds (axios.com)
From a report: On average, we check our phones 50 times each day -- with some studies suggesting it could three times that amount. We spend around 6 hours per day consuming digital media. As a result, the human attention span has fallen from 12 seconds to eight seconds since 2000, while the goldfish attention span is nine seconds. And we just mindlessly pass along information without reading or checking it. Columbia University found that nearly 60 percent of all social media posts are shared without being clicked on.
Our attention span has not reduced to 8 seconds. Heavy consumers of media and tech do not pay attention to non-interactive content (TV, ads), but are better at paying attention to interactive content (games, software). This is a shift of attention from passive consumers to active participants. When presented with passive content, tech users tune out... no surprise. But that's not the same as a globally reduced attention span.
The full report is available.
"I will trust Google to 'do no evil' until the founders no longer run it." Hello Alphabet.