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Netflix Geoblocking Loosened Under New EU Law (thestack.com)

An anonymous reader writes: "The European Parliament is now finalizing legislation which will allow EU residents to access their paid subscriptions for online media -- such as video streaming, games and music -- while visiting other EU countries," reports The Stack. Under the new rules, companies will not be able to arbitrarily block subscribers from accessing the content catalog of their home countries while visiting other parts of the European Union, with country of origin to be established by various possible methods besides IP address, including payment details, public tax information and 'checks on electronic identification'. The issue was brought to a head last year when Netflix began blocking the known IPs of VPN providers, often used by subscribers to access the catalogs of their home countries while travelling.

56 comments

  1. #1'st by Anonymous Coward · · Score: 0, Redundant

    Giggity

  2. its funny by Anonymous Coward · · Score: 3, Insightful

    its funny how some of these companies attack trump but then go around geolocking all their shit, they arent cool with globalism depending on how affects their money

    they are fine with the cheap worker from fuckistan lowering my salary but if i use their online store to buy some digital shit in the fuckistan currency because its better for me, then i get banned

    thats why facebook, microsoft, amazon... can talk all they want, it wont matter, once you redpill enough people reality shows its ugly head: they are scum, simple as that

    all globalism is is a way to make money for big companies, and everyone supporting it is human feces

    1. Re:its funny by Anonymous Coward · · Score: 0, Interesting

      Hasn't you mom told you that two wrongs don't make a right? Maybe it's time for you to grow up and face reality?

    2. Re:its funny by Anonymous Coward · · Score: 2, Insightful

      What is wrong about buying something from a country where it is priced cheaper?

      Hasn't your mom explained basic capitalism to you?

      Maybe it's time for these multinational conglomerates to grow up and lie in the bed of their own making?

    3. Re:its funny by Anonymous Coward · · Score: 2, Insightful

      Maybe it's time for these multinational conglomerates to grow up and lie in the bed of their own making?

      Sure, as long as that includes meeting their tax obligations in their home country (cough...Apple, Google, Facebook...).

    4. Re:its funny by mysidia · · Score: 4, Insightful

      its funny how some of these companies attack trump but then go around geolocking all their shit,

      It is not Netflix; however. It is entertainment companies who license content differently in different jurisdictions either to maximize their profits, or to distribute their profits across multiple vacade organizations in order to minimize tax liability.

    5. Re: its funny by Anonymous Coward · · Score: 0

      So what you say is that evil is good because there are other evils? Are you really suggesting that when you are not happy with a situation that you should not do anything about it because you might make things worse?

      Thanks for the tip, but no thanks.

    6. Re:its funny by Anonymous Coward · · Score: 0

      That's another line of propaganda that the establishment programs into you so that you don't seek revenge against them.

      Convince your enemy to abandon effective battle tactics, and they'll be much easier to defeat.

    7. Re:its funny by Anonymous Coward · · Score: 1

      I can assure you Netflix only geoblocks because of their licensors. If they had their way they'd have no blocks at all.

    8. Re:its funny by Anonymous Coward · · Score: 0

      This.

      Filmmakers often finance their projects by preselling the foreign rights. When Netflix (or anyone else) threatens their ability to do that, you can expect them to throw a screaming walleyed fit.

    9. Re:its funny by SirSlud · · Score: 1

      What's funny is watching some dumbass belly flop trying to make a coherent argument that makes a lick of sense.

      --
      "Old man yells at systemd"
    10. Re:its funny by Dog-Cow · · Score: 1

      They do. You just have to get over the fact that your idea of an obligation in no way influences the law.

    11. Re:its funny by ZayJay · · Score: 1

      Gee, hate much? Your "Fuckistanis" are human just like you are pretending to be.

    12. Re:its funny by kronix1986 · · Score: 2

      "they are fine with the cheap worker from fuckistan lowering my salary but if i use their online store to buy some digital shit in the fuckistan currency because its better for me, then i get banned"

      Sounds like the Free Market is saying your labour is worth less than "Fuckistani" labour.

      Why should society have to step in to artificially inflate your salary?

    13. Re:its funny by Anonymous Coward · · Score: 0

      Artificial? Money is artificial. So are property rights, capitalism, and money itself. Why should society artificially inflate business profit?

    14. Re:its funny by Anonymous Coward · · Score: 0

      What is lowering your salary is that you are an imbecile I'm afraid, doesn't matter what drivel your messiah the Donald spouts, your wages are at the level they are because it seems you have slightly less brain power than a cabbage.

  3. flip it around by bhcompy · · Score: 4, Insightful

    The issue was brought to a head last year when Netflix began blocking the known IPs of VPN providers, often used by subscribers to access the catalogs of their home countries while travelling.

    I guess that's one way to put it. I'd say most people use the VPNs to access content blocked in their home country, and it sounds like this order actually harms that since your country remains the same regardless of your physical location(or your VPNs physical location).

    1. Re:flip it around by Anonymous Coward · · Score: 1

      It is not only for blocked Content. It is to stop snooping by the usual suspects including ISP's.

      The more variation you can put in your Internet Point of Presence (eg Location where your connection hits the non VPN Internet) the more random the less you can be identified.

    2. Re:flip it around by thegarbz · · Score: 1, Interesting

      I'd say most people use the VPNs to access content blocked in their home country

      So netflix content is based on the location.

      and it sounds like this order actually harms that since your country remains the same regardless of your physical location(or your VPNs physical location).

      So netflix content is not based on the location but on the account?

      You'll need to make up your mind before you make the point. But I'll help you, the former is true. So when I access my netflix account right here, right now in the hotel I'm in not 30min drive from my home country, some of the content I get at home is inaccessible.

    3. Re: flip it around by cyber-vandal · · Score: 1

      Netflix actively blocks VPN traffic now.

    4. Re:flip it around by bhcompy · · Score: 1

      RTFA? It's not about geolocation. It's about account home location. Use context, which is what, second grade reading comprehension?

    5. Re:flip it around by F.Ultra · · Score: 2

      Netflix content is currently based on the location of the connection since that is what the content owners have forced them to do, now the EU is talking about implementing new laws that says that Netflix (among others) have to base it on the location of the account instead.

  4. Why only in EU? by Anonymous Coward · · Score: 1, Insightful

    Like any other online service you should be able to access it wherever you choose to go online. This isn't some firewalled LAN it's the internet. These restrictions make absolutely no sense.

    1. Re:Why only in EU? by Anonymous Coward · · Score: 0

      Because EU lacks the ability to ban geoblocking when both company and customer are both outside EU. While it would be reasonable to allow say US citizens to connect to Netflix in Canada, both the US and Canada are outside of EU, hence allowed to ignore whatever they come with in Brussels.

      If geoblocking should be stopped, it require all countries to agree to it, or at least it can be stopped in the countries agreeing to it. Trump has made some statements about breaking up monopolies and mentioned possible anti-trust cases during his campaign. It's part of his "give the power back to the people" plan. He haven't mentioned geoblocking specifically and who knows if it clashes with "America First" (which btw was used by Reagan. It's not a Trump invention).

      Personally I completely agree that geoblocking should be banned entirely. Netflix has a lot of US-only contents, which means you can subscribe in Europe, pay the same as in the US (or more) and get only half the contents. The amount of contents differs between European countries as well.

      Another thing worth mentioning regarding geoblocking is Amazon Prime and Grand Tour. I read about a complain that a Danish newspaper tried it and gave it "can't watch" because for some reason Amazon decided to "geo-lock" Denmark to the French dub version. Getting the English version turned out to be impossible. Danish is related to English, but not French meaning most Danes understands English while very few understands French, at least on a level needed to watch something like GT.

    2. Re:Why only in EU? by Anonymous Coward · · Score: 0

      Since I am in France and watch the GT in English (it is also available in French), I think either your information is incorrect or it is another problem. Danes do not understand English because Danish is related to English, it is because English is the lingua franca in most of the world and everybody learns it, in Danemark, in France, or in any country in Europe. I seriously doubt a Dane who has never learned English can understand anything Clarkson says...

    3. Re:Why only in EU? by Applehu+Akbar · · Score: 1

      Geoblocking makes no sense to the person selling content. It's purely for middlemen who hope to sell for different prices in different parts of the world, because they have grown used to the fact that for physically distributed goods there are real costs that vary with selling in different places. That this no longer applies in the digital world has not sunk in yet.

    4. Re:Why only in EU? by Altrag · · Score: 1

      There's a lot more to it than that. You have to consider that each country will have different laws, different economic situations, etc. And of course the distributors want to abuse all of those differences to the maximum ability they can in order to retain control and/or increase profit.

      As a Canadian constantly being taunted by Netflix' library, I can tell you that I don't especially like geoblocking.. but to say that it doesn't apply in the digital world is a bit silly. There are many forces beyond simple transportation that can affect sales in local contexts.

    5. Re:Why only in EU? by mysidia · · Score: 2

      Because EU lacks the ability to ban geoblocking when both company and customer are both outside EU. While it would be reasonable to allow say US citizens to connect to Netflix in Canada, both the US and Canada are outside of EU, hence allowed to ignore whatever they come with in Brussels.

      Netflix does business in the EU; However, therefore, they must Adhere to ALL EU laws, because Netflix itself is subject to EU laws.
      At that point, they have to do so even if their Customer happens to be From and using the service outside the EU.

      So they could in theory require Netflix to allow their US-based customer to still access their customer's US library while their customer is travelling in the EU.

      They might stop short of doing that, because the EU doesn't have a strong reason to do so, and in a sense, it's the US that needs to pass laws protecting US citizens: cannot rely on the EU to do that for us.

    6. Re:Why only in EU? by Anonymous Coward · · Score: 0

      Who says someone in the US isn't a visitor from the UK? They would want to access their content. If they backed up their DVDs to the cloud and wanted to stream while in the US or any other country I'm sure that would be fine so why not this?

    7. Re:Why only in EU? by HalAtWork · · Score: 1

      Either way you are still trying to access the service you paid for as a resident of that country. You should be able to do so from wherever, just as if you buy a DVD from your home country and brought your player you'd be able to play it wherever you could plug into a TV.

    8. Re:Why only in EU? by F.Ultra · · Score: 1

      I don't think that the EU even in theory can demand that a US citizen have access to the US content while travelling in the EU, they might somehow be able to demand that said customer should have access to the EU content but not the US one unless the US data is stored on servers located within the EU.

    9. Re:Why only in EU? by F.Ultra · · Score: 2

      Also the content might be owned by different entities depending upon country. For example Pt1 of Friday the 13th (the original from 1980) is owned by Warner in Europe and by Paramount in the US (which is why we got the uncut version on DVD/BluRay in Europe).

    10. Re:Why only in EU? by Anonymous Coward · · Score: 0

      Rights can be licensed.

  5. Why don't they just geoblock based on ... by mark-t · · Score: 1

    ... the billing address? While there can certainly be legitimate reasons for getting a credit card that is tied to a foreign bank, that foreign bank will still have your real address. Obviously one can work around this if you get a credit card that is tied to another country and manage to deceive the bank into believing that your billing address is in the same country as they are despite your permanent shipping address (which is where they are going to physically send the card in the first place) not being so, which involves committing fraud and may be criminally prosecutable. While it probably wouldn't solve all of Netflix grievances with wanting to block people from using their service to see content that the company hasn't got licensing for in that country, that policy alone would, I think, at least *tend* to minimize the number of people that might try to get away with it.

    1. Re: Why don't they just geoblock based on ... by Zoxed · · Score: 1

      I think you may be missed the point: this is about, say, a uk resident being able to access the uk Netflix whilst on holiday or business, say, in Germany. It is not about me living in Germany and being able to subscribe the uk Netflix. If it was then I would be able to access iPlayer!

    2. Re: Why don't they just geoblock based on ... by jonwil · · Score: 1

      Right now if you buy Netflix in the UK and visit Germany, you get German Netflix. If the geoblocking was based on billing address then you would get UK Netflix when you visit Germany.

    3. Re: Why don't they just geoblock based on ... by Anonymous Coward · · Score: 0

      Sorry this is not for the UK. The idiots have spoken.

  6. In other news... by darkpixel2k · · Score: 4, Funny

    The EU rules they are officially members of DVD Regions 1 through 5, but not 6.

    --
    There's no place like ::1 (I've completed my transition to IPv6)
  7. Look behind the curtain by Solandri · · Score: 5, Informative

    As I said before, the streaming services like Netflix would like nothing more than to offer a single streaming catalog for the entire world. It would drastically simplify their operations. All these stories make it seem like they're the culprits, when they're not. They're forced to do this silly geo-blocking by the music and movie studios, who use it as a way to eek out a little more profit via a graduated rollout schedule - movie first shows up in theaters, then via pay per view, then for sale on blu-ray, then on subscription services, then syndicated on TV. Each earlier step gives them a little more revenue per viewer than the later steps.

    The "correct" solution to this is for these studios to get their butts in gear and work at synchronizing these rollouts throughout the entire world. But because they have a monopoly on their shows, there is no competition, so there is no pressure for them to work at synchronizing. So they've been lazy and have been relying on the crutch of geo-blocking to prevent certain countries from getting access to movies and shows which have been out for months in other countries. Since the problem stems from a government-granted monopoly (copyright), the correct solution is for government to step in and prohibit use of the geo-blocking crutch.

    1. Re:Look behind the curtain by mmell · · Score: 3, Insightful
      While providing one unified list of titles for all customers worldwide sounds simple, the fact is that many movies which are highly in demand in country A may well be illegal in country B. For example, Nextflix might well find themselves outright barred from doing business in Russia because of the availability of the movie Red Heat (an example only. I don't even know offhand if it's part of Netflix's offerings). Similarly, Mulan could get Netflix stopped at the Great Firewall of China. Any movie which portrays Islam in a bad light or Judaism in a positive way might well be a problem in much of the Middle East - and the reverse could well get Netflix locked out of Israel (I may be a Jew, but we're no saints!). Sooner or later, I suspect SNL reruns might be a problem for US audiences to watch.

      Those were the obvious examples. More exist. Netflix may not have all of the best content (personally, I love the stuff; then again, I'm only slightly newer than dirt), but not all of the world believes in freedom and free speech as much as we teach our schoolchildren we in the US do.

    2. Re:Look behind the curtain by klingens · · Score: 4, Insightful

      While this is all correct: it doesn't matter at all.

      Netflix already has to do all this on top of the geoblocking they do in order to make Hollywood happy.
      So stopping one of the two reasons why they block different things in different countries is still a win. Only one blocking reason instead of two.

    3. Re:Look behind the curtain by mmell · · Score: 1

      Uh, okay - but they still need to geoblock, unless they want to make and control all of their own content. Netflix doesn't make this stuff up, it's a condition of their ability to bring you Star Trek, Angry Birds and Futurama, among other fine, high-quality products which they don't outright own. It's their bat, but it ain't just their ball and it sure ain't just their rules.

    4. Re:Look behind the curtain by Applehu+Akbar · · Score: 1

      Countries that want to keep given kinds of content out are welcome to try firewalling. Doing this effectively for highly specific kinds of content costs diamonds and will deplete the treasury of any dictatorship with lesser resources than China. I consider this a feature, not a bug.

    5. Re:Look behind the curtain by whoever57 · · Score: 1

      And all those contracts are based on copyright and other laws. Obviously, the EU can change those laws (subject to limitations in treaties, of course).

      --
      The real "Libtards" are the Libertarians!
    6. Re:Look behind the curtain by Dutch+Gun · · Score: 3, Interesting

      Yes, I'd much rather the article had said "when Netflix was pressured to block the known IPs of VPN providers". They've publicly stated that they'd much prefer to have a single, global catalog, which makes sense from their perspective. I hope at some point they're influential enough to put enough pressure to demand global licensing for movies and shows, or tell the content producers to hit the road. Unfortunately the studios are also at war with Netflix, forcing them to turn into a studio themselves, so I'm not certain that's going to be happening soon.

      One could argue that both piracy and attempts to work around geo-blocking (using a VPN service typically) are both economic pressure on Hollywood studios as well, but I'm not sure they see it that way. Think about this when they complain about lost sales thanks to piracy, and remember how long these major industries resisted new technologies, historically speaking. Hollywood should be ecstatic that consumers are willing to pay subscription fees for digital content, but instead, they're clinging to the illusion that they can still charge premium access rates in the days of the internet+torrents. If the legal market charges too much, the black market will happily step in and correct the situation.

      Also, just fyi, it's "eke", not "eek".

      --
      Irony: Agile development has too much intertia to be abandoned now.
    7. Re:Look behind the curtain by angel'o'sphere · · Score: 1

      All those examples you bring are for a strnage reasons not members of the EU.

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    8. Re:Look behind the curtain by angel'o'sphere · · Score: 1

      Of course it is 'their rules'. They don't need to agree to the de,and of the content owners, e.g.
      Especially as from their point of view the EU is one country anyway. Hence we now get an EU law pointing out to the streaming serveces: hello you idiots! You are in the EU!!

      The streaming services in Germany arbitrarily block other EU countries, regardless of the owner of the content. E.G. german shows that are 'free' are nevertheless blocked in France, because everything from germany is blocked in France or Spain or Denmark, it is not even based on particular content and associated 'rights owners'

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    9. Re:Look behind the curtain by Anonymous Coward · · Score: 0

      The "correct" solution to this is for these studios to get their butts in gear and work at synchronizing these rollouts throughout the entire world.

      Not quite that - merely keeping everything on the same time isn't enough. Studios will happily license different pieces of media to different organisations in different parts of the world. An amazingly classic example of this was when Netflix launched in New Zealand, it was lacking "Orange is the New Black" and "House of Cards" as they had been licensed, already, to local TV stations and their associated streaming services!

      Somehow they've migrated back to Netflix now, but at the time it was ironic that Netflix couldn't even show their own property!

      So, no, same time doesn't count; otherwise country "A" will have the movie on free-to-air-TV and country "B" will have it on Netflix or similar.

    10. Re: Look behind the curtain by mmell · · Score: 1

      The EU part of the subject of debate. I intentionally used non-EU examples to avoid calls of "bootstrapping" my point. The examples are still relevant, and I stand by my assertion that Netflix would probably rather not spend the time and expense to geoblock if they didn't have to. It would mean more profit for them, after all.

    11. Re: Look behind the curtain by angel'o'sphere · · Score: 1

      Of course they would not want to spent the money.

      Point however is, netflix is just a name in the headline. There are plenty of EU only streaming services, like ZATOO that arbitrarily block content for no reason (there is no copyright or other invloved).

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    12. Re:Look behind the curtain by Anonymous Coward · · Score: 0

      I may be a Jew, but we're no saints!

      No. You have to be Roman Catholic to be a candidate for sainthood...

      ;-)

  8. Ummm by easyTree · · Score: 1

    Surely the customer is umm... the customer and so their location is irrelevant?

    General question: are there any examples of businesses looking after their customers' needs without there being a regulation 'requiring' them to?

  9. Dear white people by Anonymous Coward · · Score: 0

    Why are you so upset about our geo blocking?

  10. Who? by Anonymous Coward · · Score: 0

    Isn't Netflix is that racist company founded by some jewish guy related to Sigmund Fraud and Edward Bernays?

    Isn't the EU that failed racist experiment where the indigenous (white) peoples of Europe were to be interbred with blacks and thereby eliminated in order to realise the Jewish funded, pan-europa Kalegri plan?

    Who the fuck are these losers and why are they relevant to slashdot?

  11. This is great news by Anonymous Coward · · Score: 0

    Circumventing Geo-Blocking is not illegal in Australia, either.

    http://www.malcolmturnbull.com.au/policy-faqs/online-copyright-infringement-faqs#VPN

    The thing is, these media bullies are restricting the content by strong-arming the competition, not the laws of the land, wrt geo-blocking.

    The real take FTA:

    Residence check and data protection

    The agreed legislation will allow online content service providers to take “reasonable and proportionate measures” to verify the EU country of residence of the subscriber. A closed list of permitted verification methods includes checks on electronic identification, payment details, public tax information, postal address details or IP address checks. Service providers will be required to inform customers of the verification methods used and take appropriate security measures to protect their data.

    I'm interested to know if this means they will be forced to delete any OTHER bits of data they have been accumulating on each user which does not align with the new legislation...

  12. It Shouldn't Have Come To This by GeneralRAAM · · Score: 1

    Definitely pressurized. It's always easier to offer one, single catalog for the whole world rather than offering bits and pieces. It's sad Netflix has to succumb to immense pressure and he source of most of it seems obvious. I've been using ivacy vpn's manual config to make my way but I wish all the Netflix subscribers in the world had unconditional, out-of-the-box access to all of Netflix's content regardless of their location. I'm even betting users demanding more content might even be ready to pay a little more just to get access to all their favorite shows.