Slashdot Mirror

← Back to Stories (view on slashdot.org)

YouTube Will Kill Unskippable 30-Second Ads Next Year (theverge.com)

Posted by msmash on from the doing-away-with-things dept.

YouTube is planning to do away with the non-skippable 30-second ads that appear before a YouTube video. From a report: In a statement first given to Campaign then confirmed by The Verge, a Google spokesperson said the company will focus on commercial formats that are more engaging for both advertisers and viewers. "We're committed to providing a better ads experience for users online. As part of that, we've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," Google said.

3 of 168 comments (clear)

  1. Re:ads on youtube by Anonymous Coward · · Score: 2, Informative

    I started using ublock origin when reports came out that AdBlock was sucking up to certain advertisers. I never see ads on Youtube or get videos that refuse to play with an ad-blocker enabled.

  2. Re:Why not right away? by tlhIngan · · Score: 3, Informative

    "We're committed to providing a better ads experience for users online. As part of that, we've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,"

    I'd like to know why they do not implement this right away. It cannot be because they do not know what works well well for both users and advertisers now.

    Because of contractual obligations.

    People have already bought the ad time and if they haven't shown yet, may still be in production. Should YouTube feel like getting rid of the ad spots, the advertisers might pack up and leave especially if they cannot get compensation for the money spent producting the ad that would not show.

    So Google simply looked at the calendar and either no one's bought any ad space for 2018, or it's sufficiently far out that cancelling is not a big deal since the ads would likely only be in the concept stages and thus cheap to adapt to their new advertising format.

  3. Re:Since nobody else has discussed it yet... by djinn6 · · Score: 3, Informative

    YouTube Red's price feels like a rip-off.

    It's $10 a month and it includes Google Play Music. Comparable music services like Spotify also costs $10 / mo., so you are getting a better deal.