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How Atari's Nolan Bushnell Pioneered the Tech Incubator In the 1980s (fastcompany.com)

harrymcc writes: After Nolan Bushnell founded Atari and Chuck E. Cheese in the 1970s, he had so many ideas for new tech products that he started a tech incubator called Catalyst to spin them off into startups. Catalyst's companies were involved in robotics, online shopping, navigation, electronic game distribution, and other areas that eventually became big businesses -- but they did it with 1980s technology. Over at Fast Company, Benj Edwards tells this remarkable, forgotten story. New submitter deej1097 provides an excerpt from Edwards' report: In the annals of Silicon Valley history, Nolan Bushnell's name conjures up both brilliant success and spectacular failure. His two landmark achievements were founding Atari in 1972 -- laying the groundwork for the entire video game industry -- and starting Chuck E. Cheese's Pizza Time Theatre in 1977. But there's another highlight of Bushnell's bio that has long gone undocumented: pioneer of the high-tech incubator.

25 comments

  1. Trump did this before him by Anonymous Coward · · Score: -1

    Trump! USA!

    1. Re: Trump did this before him by Anonymous Coward · · Score: -1

      Trump did it with only a small loan of a million dollars.

    2. Re:Trump did this before him by Anonymous Coward · · Score: -1

      Trump pioneered the small-handed, micropeened president.

    3. Re:Trump did this before him by Anonymous Coward · · Score: -1

      Grabbing pussy because he has big clit envy.

    4. Re: Trump did this before him by Anonymous Coward · · Score: -1

      Wrong, pussy grabbing in Washington was pioneered by a certain bill clitorn, and before that by certain kennedy guy.
      You syphilitic snowflakes have a very short memory.

  2. Brogrammer Hive by Anonymous Coward · · Score: -1

    We've got beer, pizza, and cocaine, dudes!

    Coders, start your keyboards! Don't worry, brah, type whatever, and let the compiler do the debugging! Algorithms and data structures are for fags!

    Unicorn billionaires by tomorrow, bro!

    CRUSHING IT!!!!!!!!!!!!!

    1. Re:Brogrammer Hive by Anonymous Coward · · Score: -1

      Lets rub cocks together while we roll around in all our VC money!! Whip it out brahs!!!

    2. Re: Brogrammer Hive by Anonymous Coward · · Score: -1

      Very sad. Buttlicking imbeciles are getting investment while American hard working families starve and get homeless.

      Well, whatever, fuck america, the stupid n1ggerland.

    3. Re: Brogrammer Hive by Anonymous Coward · · Score: -1

      Very sad. Buttlicking imbeciles are getting investment while American hard working families starve and get homeless.

      Well, whatever, fuck america, the stupid n1ggerland.

      Your mother shaves her Bushnell.

  3. moving on by Osgeld · · Score: 0

    he bitches and whines like a stale fart, about what video games have become, for what like 20 something years and like last month decided he is going to embrace the modern age by getting involved with some "who gives a shit" fad tech

  4. Hey don't forget Teddy Ruxpin, worlds of wonder by Crashmarik · · Score: 1

    Bushnell was all over the place. It's a real shame he sold Atari to Warner. Steve Ross the CEO at the time had nothing to recommend him. He had no knowledge of technology, and even by today's standards of CEO's being narcissistic assholes he was one for the books.

  5. Bushnell deserves a Nobel Prize by Anonymous Coward · · Score: 0

    -- for getting all those screaming brats out of my favorite restaurant and taking them to Chuck E. Cheese.

        God bless you Mr.Bushnell.

  6. I deserve a Nobel Prize by Anonymous Coward · · Score: -1

    From the desk of Nolan K. Bushnell

    Greetings!

    Thank you for the kind words, Mr. Coward. Now bend over and take this semi-erect penis in your butt.

    All the best,

    Nolan

    1. Re:I deserve a Nobel Prize by Anonymous Coward · · Score: -1

      From the desk of Nolan K. Bushnell

      Greetings!

      Thank you for the kind words, Mr. Coward. Now bend over and take this semi-erect penis in your butt.

      All the best,

      Nolan

      Did you never personally penetrate a hairy man-ass before? Or any anus for that matter??

      It will have to be fully erect, at least if you insist on not using lube. An enema may be nice too and it makes for great foreplay. Trust an expert, it may seem like a bother at first, but the rewards are great.

      Captcha: repairs

  7. Atari by thinkwaitfast · · Score: 1

    I was surprised how much Atari contributed to the early days of computer graphics and how much video games drove the early computer industry in terms of hardware. Those were some heady days, even more so than the early web.

    1. Re:Atari by mikael · · Score: 4, Informative

      Like all 8-bit home computer vendors, they made their own audio and graphics ASIC chips. Sound programming consisted of variants of ADSR (Attack Decay Sustain Release) programming which was replaced with industry standard MIDI with the Atari ST. Graphics programming was based on different text and pixel video modes and player missile graphics/sprite programming. Text modes allowed characters of single/double/half character widths, and double/regular heights. Pixel modes were between 1, 2 and four bits per pixel. The added boost was with player-missile graphics which was an extension of the 2600 console and sprite programming (similar to the Commodore 64 and TI-99/4A). You programmed in little pixelmap images then set registers to position them. Add some extra code to automatically update their positions and you had animation with a very simply physics engine (velocity, acceleration, collision detection). Some video modes supported 16-colors (rainbow or various shades of a particular color). Some programmers developed an APAC mode (any pixel any color) where two video frames are used to pick two different standard colors for each pixel to make a new pixel color. - effectively 24-bit color).

      De Re Atari was considered the holy book on programming.

      They had their own trackball, light pen and graphics tablet controllers, but didn't include an RS232 interface - that came as an extra podule that plugged in through the serial bus. Other home computer systems had these as standard, so you could use generic dot-matrix printers, modems and frame grabbers.

      This was a brief period of time in the industry where international standards/methods were too expensive silicon wise, so everyone tried clever hardware design techniques for IO, graphics and sound.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  8. Little Girls by Anonymous Coward · · Score: -1

    Why are Trump supporters such little bitches?

  9. vendor lockout by Anonymous Coward · · Score: 5, Interesting

    He was not doing anything to drive innovation. He was locking out his competitors.

    There are several interviews of him saying exactly what he was doing.

    Basically he would find the chip shops that could make a competitor to the 2600. He would then basically go in and buy out the whole supply with either a 'new upcoming chip' or just buy them outright. He was keeping them so busy they could not really make something else.

    Once Atari removed him from the picture and started auditing things they found all these crazy crap projects. That they immediately cut. Then immediately lost the market to a glut and then to nintendo. If you look at the actual specs of the NES it is pretty much a 2600 with more RAM and better sound generator.

    At the end of the day yes he ended up funding a bunch of cool new stuff. But his motives were less than pure.

    1. Re:vendor lockout by Anonymous Coward · · Score: 0

      If you look at the actual specs of the NES it is pretty much a 2600 with more RAM and better sound generator.

      Completely wrong.

    2. Re:vendor lockout by Anonymous Coward · · Score: 0

      If you look at the actual specs of the NES it is pretty much a 2600 with more RAM and better sound generator.

      Gee, if it's just more ram and better sound then I wonder why all the 2600 games looked like shit and NES games didn't

      Maaaybe because there's more to specs than just comparing raw numbers? Hmm? Ever thought of that?

    3. Re:vendor lockout by Anonymous Coward · · Score: 0

      I think it is worse than that.

    4. Re:vendor lockout by Anonymous Coward · · Score: 1

      Having experience with both hardware: you're completely utterly wrong, the NES has nothing in common with the 2600 besides the same family CPU.

    5. Re:vendor lockout by Anonymous Coward · · Score: 0

      maybe cause there's more ram you fucking retard

  10. Tech incubator by Anonymous Coward · · Score: 0

    Edison beat him by decades.

    1. Re:Tech incubator by Anonymous Coward · · Score: 0

      Did his "employees" (the people who actually invented) receive a percentage ownership of the company? No.