Amazon Quietly Lowered Its Free Shipping Minimum to $35 (fortune.com)

Retailers have been busy over the weekend with Presidents Day promotions and sales, but Amazon had a significant surprise discount of its own. From a report: In a blink-and-miss-it move, the online retail giant quietly reduced its free shipping minimum rate to $35. The change was picked up and reported by a number of news outlets over the weekend, and was spotted by Fortune as well during the online checkout process. Amazon confirmed the change on its shipping guidelines and options page, designating which items and regions for delivery are eligible for free shipping. Amazon's free shipping rate, arguably one of the promotions on the site that has been the most popular and vaulted it to its e-commerce throne in years past, has gone up and down over the years. The free shipping minimum has been as low as $25 in the past and was most recently as high as $49.

Comments

Re:And, I might start buying more from them again.

[demonlapin]

I don't shop at Amazon because it's cheaper - it's usually not much, if any. But it's much less work for me. Get online, check inventory, make sure it's in stock, drive twenty minutes each way, hunt for the item while in the store, wait in checkout line... if I don't need it right now, I can get online, click "place order", and it appears on my doorstep two days later. Huge time-saver for me, as my work is intermittent - I have lots of three-to-five-minute idle periods, which means I can get personal stuff done during the day, instead of wasting that time and having to invest even more after work.