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Amazon Quietly Lowered Its Free Shipping Minimum to $35 (fortune.com)

Retailers have been busy over the weekend with Presidents Day promotions and sales, but Amazon had a significant surprise discount of its own. From a report: In a blink-and-miss-it move, the online retail giant quietly reduced its free shipping minimum rate to $35. The change was picked up and reported by a number of news outlets over the weekend, and was spotted by Fortune as well during the online checkout process. Amazon confirmed the change on its shipping guidelines and options page, designating which items and regions for delivery are eligible for free shipping. Amazon's free shipping rate, arguably one of the promotions on the site that has been the most popular and vaulted it to its e-commerce throne in years past, has gone up and down over the years. The free shipping minimum has been as low as $25 in the past and was most recently as high as $49.

8 of 183 comments (clear)

  1. And, I might start buying more from them again. by Oswald+McWeany · · Score: 5, Informative

    When free shipping went up to $49, I stopped buying as much from them. I might use them more again now, $35 was easy to pad a purchase to reach- $49 isn't.

    Good call Amazon!

    --
    "That's the way to do it" - Punch
    1. Re:And, I might start buying more from them again. by demonlapin · · Score: 5, Insightful

      I don't shop at Amazon because it's cheaper - it's usually not much, if any. But it's much less work for me. Get online, check inventory, make sure it's in stock, drive twenty minutes each way, hunt for the item while in the store, wait in checkout line... if I don't need it right now, I can get online, click "place order", and it appears on my doorstep two days later. Huge time-saver for me, as my work is intermittent - I have lots of three-to-five-minute idle periods, which means I can get personal stuff done during the day, instead of wasting that time and having to invest even more after work.

  2. what a coincidence! by Thud457 · · Score: 4, Informative

    Walmart's started advertising free two-day shipping with no membership required.

    Not that you should be buying cheap crap from China from Walmart. For that, go to Harbor Freight.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  3. The decline in online stores by MobyDisk · · Score: 5, Interesting

    I see a bit of a decline in online stores coming soon, not limited just to Amazon, because they have pushed the consumer too far. Here is why:

    1. They are selling too much low-quality crud:
    There are classes of items I can no longer buy online, because I have a 50/50 chance of getting a product other than what I actually ordered. Many e-commerce sites are copying the Amazon model of putting items on their sites, even if they aren't products the company sells directly. I can't buy USB cables, batteries, flash memory cards, or really any OEM parts online any longer. Even if the Amazon or Newegg store says it is an actual Samsung product, odds are good that I will actually get is a rip-off. I bought a rustproof aluminum part from Lowes, only to find it was actually iron so it rusted out. Now I find the same phony part at Sears.com. But it isn't actually a Sears product and it isn't in their stores.

    2. They are no longer the cheapest deal in town
    Several years ago I just went to Amazon for anything and everything, and just assumed it was the cheapest. That's no longer true. Even without shipping, I can usually find the item cheaper somewhere else. I'm even finding retail stores are competing positively on price. Now, this isn't true for electronics by any means, but see point #1 above. I'd rather pay $50 for 4000mAh a OEM battery at BestBuy than $10 for a clone that's 2500mAh but says 4000mAh on the case.

    3. No longer tax-free
    The tax-free days are over.

    4. Shipping costs
    Shipping costs are increasing.

  4. Not so hot for international shipping by ukoda · · Score: 4, Interesting

    Sounds like good news if you live in the USA but Amazon are still at a disadvantage for international shipping. I can get stuff shipped from China to New Zealand for free, even stuff costing a couple of dollars but anything I get shipped from Amazon is really expensive, if they will even ship outside the USA, most don't. As a result I usually try to buy from China first and only try Amazon if what I want can't be source from China.

    From what I have heard the Chinese government is effectively subsidising the shipping costs in many cases and that is probably the core reason US suppliers can not compete. From a consumer point of view the only downside is that it is very slow to arrive, but then again Amazon's cheapest shipping options are just as slow.

    1. Re:Not so hot for international shipping by LostInTaiwan · · Score: 4, Informative

      Sorry to break the news to you. US tax payers, like you and me, are subsidizing the packages shipped via the postal service from China :(

      http://fortune.com/2015/07/03/...

      One of the core reasons why US manufacturer's can't complete is that our tax policy favors gains from the speculative market, ie real estate and stock market, over the actual manufacturing of products. Another core reason is that the American consumers simply wants cheap products made in an authoritarian country that is actively competing with us militarily and economically, with the goal of becoming the dominate power in the world.

      At the end, we only have ourselves to blame. We voted for the politicians who set fiscal policies that decimated our manufacturing base, and we simply like to buy cheap crap from China.

      Keep this up, and China will bankrupt us in the coming arms/space race, much like how we did it to the USSR.

  5. Re: Nice. by corychristison · · Score: 3, Interesting

    I live in a smallish town in Saskatchewan, Canada. All of the small shops closed up shortly after Walmart moved in 17ish years ago. I find Amazon to be the lesser of the two evils in this situation. Plus Amazon has a much bigger selection than the local Walmart, and I'm not really willing to drive an hour away to buy stuff in the next town over unless I desperately need something that day.

    With that said, I do my best to support the local businesses I can. I buy meat from the local butcher, eggs and other produce from local farmers market, go to the smaller independent grocery store over the big box chain, pet food and supplies from the local pet store, etc.

  6. Re: Nice. by BenFranske · · Score: 3, Informative

    If you stick to Prime eligible products, you don't have to deal with the fraud as you're dealing with Amazon and not a third party.

    Depends how you define "dealing with" Amazon is not always the seller, they are increasingly a logistics/fulfillment company and not the seller. While it being Prime does mean they have the product in one of their warehouses it absolutely does not mean you are buying it from Amazon. In many cases they are just warehousing products for someone else and they send you the product which has been barcoded by the actual seller when you purchase it. If you have a problem with the product you might soon learn that it isn't Amazon you bought it from, prime or not.