HP Is Advertising Its Real, Modern Printers on This Fake, Awkward '80s Computer Show (adweek.com)

T.L. Stanley, writing for AdWeek: It's a fine line between effective '80s homage and clumsy retro spoof, with the latter usually involving a lot of overplayed visual gags like brick-sized cell phones and VHS tapes. Cue pointing and laughing. This new HP video, dubbed "Computer Show," hits the sweet spot perfectly with its recreation of a Reagan-era public access show about technology, but with a fish-out-of-water spin. The host is stuck in time -- stilted stage manner, goofy haircut and all -- but his guests are current-day tech pioneers. Awkward hilarity ensues. The short film, made by Giant Spoon and Sandwich Video for HP, sets up a print-off between HP's PageWide super-fast model and a dot matrix supplied by an employee of the neighborhood "Kwikopy."

Comments

Re:How far they have fallen

[Anonymous Coward]

fictional dot matrix (what was that actually, anyway?)

Not fictional. That's an Apple ImageWriter.

Re:How far they have fallen

[Anonymous Coward]

The brand logos have been removed. The 1983 equipment consists of an ImageWriter attached to an Apple IIe with a Monitor II and a UniDisk 5.25 drive.