iPhone Owners in US Spent $40 Each on Apps in 2016 (cnet.com)

Zoey Chong, writing for CNET: iPhone users in the US are spending more and more on apps and in-app purchases. Spending climbed to an average of $40 per person last year, according to research released Monday by Sensor Tower. This is up from $35 in 2015. Gaming continued to lead the way, accounting for more than 80 percent of Apple App Store revenue in the US. Spending in that category increased from $25 on average per person in 2015 to $27 last year. This may not be the biggest surprise, given that 2016 witnessed the rise of Pokemon Go, which crossed $1 billion in revenue worldwide last month.

Comments

Think on your actions and what they lead to

[SuperKendall]

I haven't even spent a dime on Pokemon Go and I play it daily.

So since you are so fond of it, would you like to see MORE of it, or LESS?

Would you like to see it improved at all?

By not spending any money, you are in effect saying "This game I really love, I sure hope they never improve it or keep up with system updates! Maybe someday it will be so behind I'll have to stop playing!".

I also really liked PokemonGo. I was fine not paying for anything myself, I never felt the need to - but I still spent $5 or so on Pokecoins just to support the company, to say "Thanks for the enjoyment I've had playing this game".

My Philosophy is simple, if I see something I really like I try to support the creators by any means possible.