Apple's New Spaceship Campus Gets a Name, Lifts Off In April (arstechnica.com)

An anonymous reader quotes a report from Ars Technica: Apple has been building its giant new "spaceship" campus in the company's hometown of Cupertino, California, since December of 2013, and since then fans have paid obsessive attention to the structure. It gets buzzed by drones constantly, and the most popular YouTube videos of the building in progress have amassed well over half-a-million views apiece. The company announced today that the campus will be open to employees starting in April and that the building and environs now have a name: Apple Park. Apple says that moving the 12,000 employees who will work at the campus will take more than six months, and landscaping and construction on some buildings won't be done until the summer. The new campus mostly replaces the university-style Infinite Loop campus Apple has used since 1993, though Apple has said that it will also be keeping the older buildings. The new campus' cost has been estimated at around $5 billion. Apple will also be naming one space on the new campus after its founder and former CEO -- the Steve Jobs Theater will replace the current Town Hall event space that Apple sometimes uses for company meetings and product announcements, and it will open "later this year." The new space will be much larger (it will seat 1,000, compared to roughly 300 for the Town Hall), and the larger space will presumably allow Apple to launch more of its products on its campus rather than having to rent expensive event space in downtown San Francisco. The company is also moving its Worldwide Developers Conference closer to home this year -- it will return to San Jose after many years at the Moscone Center in San Francisco.

Comments

sign of decline

[Thud457]

Isn't sinking 100s of millions into construction of a new corporate headquarters one the Fucked Company(tm) 6 common signs that a company is about to implode?

Apple once again late with a product

[SuperKendall]

I have said it before: the ring is a massive Reality Distortion Field Generator.

As per usual Apple is late to market with an inferior product.

Apple Haters have been carrying around a small portable reality distortion generators with them for years that allows them to see Apple's growth as retraction. They appear to have a boundless power source and are so strong no reality is able to break through no matter how discordant the internal view becomes!

doesn't perceive that big

[k6mfw]

I drive by this thing every day, it's big but not that big (at least how I perceive it). I read it is the size of the Pentagon (haven't researched or RTFA) but some reason the DOD building appears larger, or is it the shape? Also the Apple Saucer is surrounded by parking garages and walls.