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Did Silicon Valley Lose The Race To Build Self-Driving Cars? (autoblog.com)

schwit1 quotes Autoblog: Up until very recently the talk in Silicon Valley was about how the tech industry was going to broom Detroit into the dustbin of history. Companies such as Apple, Google, and Uber -- so the thinking went -- were going to out run, out gun, and out innovate the automakers. Today that talk is starting to fade. There's a dawning realization that maybe there's a good reason why the traditional car companies have been around for more than a century.

Last year Apple laid off most of the engineers it hired to design its own car. Google (now Waymo) stopped talking about making its own car. And Uber, despite its sky high market valuation, is still a long, long way from ever making any money, much less making its own autonomous cars. To paraphrase Elon Musk, Silicon Valley is learning that "Making rockets is hard, but making cars is really hard."

The article argues the big auto-makers launched "vigorous in-house autonomous programs" which became fully competitive with Silicon Valley's efforts, and that Silicon Valley may have a larger role crunching the data that's collected from self-driving cars. "Last year in the U.S. market alone Chevrolet collected 4,220 terabytes of data from customer's cars... Retailers, advertisers, marketers, product planners, financial analysts, government agencies, and so many others will eagerly pay to get access to that information."

7 of 130 comments (clear)

  1. Headlines in a form of a question by Anonymous Coward · · Score: 5, Insightful

    Slashdot should really put in a filter for every article submission that's in a form of a question, and not allow it to go through until the submitter changes it. These blatant click-bait headlines are irritating as fuck.

    1. Re: Headlines in a form of a question by dougdonovan · · Score: 4, Interesting

      i think slashdot should get rid of the annoymous coward option.

  2. Not Really, But Harder Than Expected by BBF_BBF · · Score: 5, Insightful
    But what Silicon Valley realized is that selling something that can kill people if there are bugs isn't quite the same as creating a website or app that can be updated daily.

    Also there are way more regulatory hoops to jump through to build a system that goes into a car. Detroit has been doing it for 100 years, so they know how to play the game.

    Silicon Valley can do it... it's just that most Silicon Valley Investors don't have the patience to grind through the many years it takes to clear regulatory requirements.

  3. Were they ever in it? by Gravis+Zero · · Score: 4, Insightful

    Perhaps this is just my perception but I've always thought the plan was to develop the technology and then license it to car manufacturers. Did anyone honestly think that some technology companies were actually going to manufacture entire cars without any experience in the field of manufacturing let alone automotive manufacturing?

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    Anons need not reply. Questions end with a question mark.
  4. Re:which is harder by TheRaven64 · · Score: 4, Informative

    False dichotomy. 20 years ago, a typical new care contained 20 separate CPUs with software running on all of them. That number has gone up a lot since then. Car makers have a lot of experience developing software for realtime applications. Ad distribution companies don't.

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    I am TheRaven on Soylent News
  5. Re:No by serviscope_minor · · Score: 4, Informative

    TFA's author seems to think that just because big car companies have joined the race, they have already won.

    You're assuming that Silicon Valley companies were the first into the self driving car world. They are the noisiest bunch, for sure, and like to lend weigh to the idea that they are the grand innovators in this area.

    However, self-driving car research has been going on for *decades* in the computer vision and robotics worlds in academia, sometimes with sponsorship from car companies. I remeber going to vision conferences in the mid 2000s seeing talks about autonomous vehicles doing long drives on normal roads with automatic detection of road signs, obstacles etc etc.

    The first DARPA grand challenge won was in 2005 (autonomous car navigating a dirt road course with vaious interesting obstacles), which was before any of the major silicon valley companies got involved. The first, second and third places all had vehicle companies as sponsors and collaborators.

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  6. Re:Information Annuities by Carewolf · · Score: 4, Insightful

    Where are the legislators who will put a stop to this crap?

    In the EU parliament.