AT&T Undercuts Verizon, T-Mobile With New Unlimited Plan (cnet.com)

Posted by msmash on Monday February 27, 2017 @06:00AM from the price-war dept.

Roger Cheng, writing for CNET: AT&T just fired the latest salvo in the unlimited data wars. The Dallas telecommunications giant unveiled two new unlimited data plans. The first is Unlimited Choice, a stripped-down plan that comes with unlimited data at a maximum speed of 3 megabits per second, standard definition, and no mobile hotspot. At $60, it's lower than T-Mobile's $70 plan and Verizon's $80 option. Both plans, however, offer you full high-definition video and 10 gigabytes of mobile hotspot access. Sprint still offers the cheapest option at $50 a month, although prices rise by $10 after a year. AT&T continues to push its video aspirations with higher end option called Unlimited Plus that includes HD video and 10GB of mobile hotspot access. The plan costs $90 a month, but gives you the option to add DirecTV Now streaming video service for $10 and DirecTV home satellite TV service for $25 a month.

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See, the free market works... by TsuruchiBrian · 2017-02-27 06:10 · Score: 4, Funny

I just takes a little time when there are only 4 competitors.
"Undercut?" You keep using that word... by wickerprints · 2017-02-27 07:02 · Score: 4, Interesting

...I do not think it means what you think it means.
To undercut in price generally means to offer goods or services of comparable quality at a lower price. AT&T's offering remains inferior to its competitors; therefore, it cannot be regarded as "undercutting."
If someone is selling upscale donuts at $5 a piece, am I "undercutting" them if I decide to sell cardboard "donuts" at 10 cents each?