Slashdot Mirror


Snapchat Wanted $150K To Not Run NRA Ads On Gun Control Group Videos (thenextweb.com)

New submitter bababoris writes: It appears that Snapchat's Rob Saliterman attempted to "encourage" Everytown for Gun Safety to advertise with Snapchat or risk having National Rifle Association (NRA) ads run during their Live Story promoting gun safety. The Next Web reports: "Everytown for Gun Safety is an advocacy group that focuses on gun safety and violence issues. According to Mic, it reached out to Snapchat in 2016 to inquire about an advertising campaign for its #WearOrange event, held on National Gun Violence Awareness Day. A Snapchat representative, Rob Saliterman, responded to Everytown with a quote of $150,000. This would allow Snapchat users to engage with the event using custom filters and lenses created specifically for it. Realizing that another department within Snapchat had undercut him, he fired off an email suggesting that Everytown pay up, lest National Rifle Association (NRA) adverts appear on their videos."

1 of 377 comments (clear)

  1. Re:facts vs sterotype by GeorgeAaronHeath · · Score: 5, Interesting

    There is a flaw in the above statement. The NRA keeps it's member lists secret therefore one can not reliably poll the majority of the NRA members other than the NRA. The polls used to support this claim are usually biased towards getting results that support gun control measures and interestingly enough recent political polls have proven that polling on a political issue can generate false results (the recent presidential election being one example). The poll cited by this article used a sample of one hundred sixty nine NRA members out of over four million members the NRA had in 2013. Consider the sample of 169 from 4,000,000 represents less than .005% of the NRA membership and the four million number is under-representing the NRA's membership claim.