Streaming TV Sites Now Have More Subscribers Than Cable TV (axios.com)

Nielsen reported this week that millennials "spend about 27% less time watching traditional TV than viewers over the age of 35," possibly threatening the dominance of cable TV. An anonymous reader quotes Axios: Streaming service subscribers (free or paid) increased again (68% in 2016 vs. 63% in 2014) and have caught up with the percentage of paid TV service providers (67%) for the first time ever, according to the Consumer Technology Association's new study, The Changing Landscape for Video and Content. The rise of streaming services represents a shift in consumption habits towards cord-cutting, primarily amongst millennials.
Some other trends are impossible to ignore. 2016 also saw a saw dramatic drops in the use of physical disks -- from 41% in 2015 to just 28% -- as well as another big drop in the use of antennas, from 18% to just 10%.

Comments

Check the revenue, not head count

[140Mandak262Jamuna]

Adding up subscribers to free streaming channels and comparing it to cable channels subscribers is not correct. All cable subscribers are paid subscribers. They get counted once. The same guy who creates an user id in 10 streaming channels is counted as 10 subscribers. There is only one metric. Total revenue.

Add up all the cable tv subscription fees and ad revenue from all the tv channels. Add up all the subscription fees and ad revenue of streaming channels. Are they within even an order of magnitude?