Google AMP Is Rolling Out For 1 Billion People In Asia-Pacific Region (meshrepublic.com)

meshrepublic shares a report: As per the latest announcement, Google AMP is rolling out for 1 billion people in Asia Pacific. Baidu and Sogou, which account for around 90% of the search market in China, made the announcement on the opening day of the first AMP developer conference which is taking place in New York. Also, Yahoo Japan will connect to AMP pages from their Search results. This will bring all the benefits of AMP to their 58m daily users in Japan. With the addition of these search giant's, means, a billion more people will be using Google Accelerated Mobile Pages. Per Google research, 70 percent of conventional mobile pages take seven to 10 seconds for visual page content to load. By comparison, AMP pages' load in less than one second, on average.

Comments

Yum yum

[Anonymous Coward]

More delicious browsing data to slurp and monetise!

Re:Yum yum

[Anonymous Coward]

Exactly. Added to the fact that Google will pull the plug as soon as it is no longer useful for them (see list of discontinued Google products and services with more than 100 entries so far) it's very strange to see people still bite.

Interesting

[fyngyrz]

How many watts is this amp? Does it have RCA jacks, or balanced jacks? What's the noise floor? The dynamic range? THD?

...you have to love poorly chosen jargon

Re:Interesting

[PolygamousRanchKid]

The most important question is if it uses Monster(tm) Tubes. Audiophiles really can hear the difference.

This is why the Internet was created as a "series of tubes" . . . it sounds better . . . much better that tubes wired in parallel.

Re:Interesting

[Anonymous Coward]

How many watts is this amp?

How many volts do you want to feed it with?

Re:Interesting

[fyngyrz]

Is that an African volt, or a European volt?

Re:Interesting

[donaggie03]

The European Volt is the Opel Ampera. I don't think the African Volt exists.

Re:Interesting

[DontBeAMoran]

What do you mean? African or European volt?

FTFY

Re:Interesting

[fyngyrz]

I don't think the African Volt exists.

Is that your current opinion?

Re:Interesting

[Anonymous Coward]

I resist your lame attempts at humor. This topic has no more potential.

Re:Interesting

[fyngyrz]

You must have a low capacity for getting a charge out of my remarks. Too much already on your plate?

Re:Interesting

[fyngyrz]

yeah, thanks. :)

AMP?

[hcs_$reboot]

Is that supposed to be obvious?

Re: AMP?

[Anonymous Coward]

Accelerated mobile pages. Duh. Can't you do algebra?

Re: AMP?

[Anonymous Coward]

I assumed Google was boosting the volume on YouTube videos.

Re:AMP?

[Anonymous Coward]

It's in the blurb: Accelerated Mobile Pages. It's Google's way of using script libraries and central hosting to make the web "faster". You know, in case you want to make the web even more dependent on the people who hold an auction every time you view a web page so that they can sell your attention to the highest bidder.

Re:AMP?

[Anonymous Coward]

You know that annoying thing Google does to websites if you search for things on your phone? The one that breaks the back button and makes it impossible to share results with other people? That thing.

Re:AMP?

[ISoldat53]

Asian Massage Parlor

Re:AMP?

[DontBeAMoran]

It may be in the blurb, but whoever wrote it doesn't know that you don't give the definition of an acronym after using it multiple times. It's supposed to follow the first mention in parenthesis, i.e. "As per the latest announcement, Google AMP (Accelerated Mobile Pages) is rolling out..."

Re:AMP?

[cheesybagel]

Not really. I was thinking it was something about C++ AMP. But no. Why is it they only expanded the acronym at the end of the summary.

Editors, WAKE UP

[Anonymous Coward]

If you're gonna astroturf, at least tell us what AMP means before saying it multiple times.

It's sad how bad Dice has let Slashdot get, over SIMPLE EDITORIAL BULLSHIT

Re:Editors, WAKE UP

[Big Hairy Ian]

Dice? They sold this place 6 months ago

Re: Editors, WAKE UP

[rcastles]

Did these kids skip 10th grade literature? This is so painful to read.

It's WAP all over again...

[Anonymous Coward]

AMP is possibly the worst idea Google has ever come up with. And the AMP pages are cached by Google, making them useless for many dynamic sites. And yet, if you serve AMP content you get higher up the search results pages, so we're forced to render another version of our content just to stay competitive.

AMP sucks!

[DatbeDank]

AMP is the most annoying new "feature" infesting the web. Half of the time, the pages don't load properly so i have to click through the link at the top to get directly to the page.

Instead of trying to make my mobile browsing experience better, why don't you deliver the damn content I asked for Google!.

Re:AMP sucks!

[Anonymous Coward]

The pages load properly for me, but they break the back button. It's like 1990's web apps all over again. I believe a lot of the "speed advantage" comes from the fact that the content is preloaded while you are still on the parent page.

Re:AMP sucks!

[Anonymous Coward]

Seriously, AMP is the worst thing I've come across since fucking AOL. I didn't even realize it was Google at first. What's the next big search engine? Because I'm in.

Re:AMP sucks!

[Radish03]

Same thoughts here. I frequently find pages asking me to fill out a form or referring to some page widget and feeling very lost for a bit until I notice I'm still on the AMP version of the page. If I have to load and look through two different versions of a page, that's a waste of my time. But I guess they get to serve ads to me twice so it still benefits them.

AMP Good and Bad.

[140Mandak262Jamuna]

AMP is good in the sense, it forbids most of javascript and other gunk. AMP is a subset of full web standards. Sort of going back to the basics of HTML. In some sense it is separation of content from presentation, etc. Direct opposite of embrace-extend-extinguish, this is embrace-shrink-ignite! The AMP compatible pages live in your servers and non Google services can access it too. And a site can choose to have AMP compatible version as its only version. This could cut down the bloat. That much is good.

What is bad? The Google search results that use AMP content is accessible from Google URL. Mysite/AMP will become Google.com/Mysite/AMP. All the traffic will flow through google servers, allowing google to know even more about your browsing habits than it already does.

Google says AMP is not a page rank service, and AMP will not get special treatment. But most people won't believe it. And eventually AMP content would be considered more "trustworthy" and given higher weightage. Google has this issue of sites presenting one content to web crawlers and indexers and presenting different content to regular users. So it can decide to reduce weight for javascript heavy sites and increase weight for "plain" sites that can not play this trick easily. Ostensibly it is a persuasive argument, but it also benefits AMP pages over non-AMP pages.

AMP provides some light, Google approved API for serving Ad-content. If this AMP thing takes hold, Google will be controlling the access point of all ad-servers.

Anyway Mobile data speed in India is poor. I understand it is fantastic in Korea and Japan. Not sure about China. So this will make some impact in India at least.

Re:AMP Good and Bad.

[rmdingler]

Google says AMP is not a page rank service, and AMP will not get special treatment.

FTA: In past, we heard that AMP is not ranking signal. But your page speed is. If Google see two version of page, one AMP and one other, Google will show AMP version in result.

Although it reads like a poor Chinese to English conversion, the meaning is fairly clear.

Re:AMP Good and Bad.

[diskless]

Mobile data speed in India is no longer poor (in the urban areas), thanks to the price war 4G players have gotten into. AMP is great for reducing page load times even when bandwidth is good. Who wants all that gunk loading on their puny mobile screen anyways?

Ah, tubes

[fyngyrz]

Audiophiles really can hear the difference.

We certainly can. Tube preamplifier and power amplifier designs almost always suffer from higher noise levels, more pronounced THD, and less dynamic range as compared to more modern semiconductor-based designs. Also, at the actual audio high end, digital completely rules when maximum fidelity is the goal.

On the other hand, tube heaters (and indirectly heater-excited cathodes, when present) glow in the dark. There's just no way around that one.

Plus, tube gets a little gassy... now you likely have purple glow in the dark going on.

Re:Ah, tubes

[OhSoLaMeow]

Dear Abby...

I think my wife is cheating on me. I am a working musician and, as you would expect, travel a lot. I have been noticing strange things happening when I get home. Her mobile phone rings and she steps outside to answer it or she says, "I'll call you back later". When I ask her who called she gets evasive.

Sometimes she goes out with friends but comes home late, getting dropped off around the corner and walking the rest of the way.

I once picked up the extension while she was on the phone and she got very angry.

A buddy of mine plays guitar in a band. He told me that my wife and some guy have been to his gigs. He wanted to borrow my guitar amp. That's when I got the idea to find out for myself what was really happening. I said "sure, you can use my amp but I want to hide behind it at the gig and see if she comes into the venue and who she comes in with". He agreed.

Saturday night came and I slipped behind my Marshall JCM800 half stack to get a good view. I could feel the heat coming off the back of the amp. It was at that moment, crouching down behind the amp, that I noticed that one of the tubes was not glowing as bright as the other three.

Is this something I can fix myself or do I need to take it to a technician?

Re:Ah, tubes

[by (1706743)]

Ok, I know this is all in jest anyway, but I have to stick up for my baby, an ST-70 tube amp (I think mine is from the 60s -- got it for free a while back, just needed new filter caps).

I absolutely agree that with good designs, a SS amplifier can outperform a tube-based one -- but it really has to be a good design! My old tube amp can be competitive with modern gear (+/- 0.5dB vs. +0/-1dB over the audible for this modern guy). And the distortion (IMD, not the usual THD) is not unreasonable either (similar to the THD of this guy, although the exact test setup is unclear).

And the noise floor is good (rated at better than 90dB below rated power) -- though this is all anecdotal, when I plug in my desktop's internal audio directly to the amp, I get a very slight hum, but this completely goes away when I go through a nice DAC (which is obviously SS!). But yes, if I actually have to pay for the thing, I'll go SS every time :)

By comparison

[fisted]

By comparison, AMP pages' load in less than one second, on average.

AMP pages' what loads in less than one second?

The best benchmark result they could find.

[thesjaakspoiler]

Probably Google's homepage or something. But the trick here is the lack of advertising stuff in the AMP pages. When adding that back again, AMP pages will be just as slow as any other conventional page. With the only exception that Google will be able to register everything when using AMP pages. Just as scary as the Google fiber ISP.

Re:The best benchmark result they could find.

[Anonymous Coward]

woosh.

wtf?

[Anonymous Coward]

What the fuck is AMP? Ive tried reading the summery and the article but i still have no fucking clue as to what AMP is or how its supposed to make my life easier.
I read something about ads, is that it? Or is it just to make something load faster? i dont get it.

AMP sucks

[Anonymous Coward]

While Google is well known for their missteps, this one takes the cake. Personally, I avoid AMP links like the plague. Usually I end up putting my cell phone into desktop mode, causing all the AMP links to disappear.

Already done.

[HideyoshiJP]

I've been getting Google AMP results from Google Japan for some time. The only thing I don't like about it is the extra click if I want to get to the real page, but that's generally only 25-50% of the time.

AMP next in line to be abandonded by Google

[WaffleMonster]

From AMP description forbidding this and that including writing your own javascript this reads like nothing more than a doomed power play by Google to leverage it's position.

AMP = faster page load = page rank bias in 3...2..1...

I'm not even sure what the point is. Creating a website that loads seemingly instantly is currently not a big deal. Sites are slow intentionally because owners wittingly or not elect to load all manner of redundant cross site stalking and advertising bugs since these activities benefit them in some way. Or they insist upon using "framework" monstrosities like bootstrap because CSS is "too hard".

Alternative Minimum Product

[SuperKendall]

It's the poorer cousin of Minimum Viable Product, only instead of being viable it works outside of standards (hence alternative) and is less usable than the thing it's replacing.

I help rollout a 60++% drop in Google adviews

[Anonymous Coward]

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Re: I help rollout a 60++% drop in Google adviews

[Anonymous Coward]

What the fuck does this have to do with amp you nitwit?

Re: I help rollout a 60++% drop in Google adviews

[Anonymous Coward]

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We've published your letter!

[fyngyrz]

Dear OSL Meow:

When you say the tube was not glowing as bright, are you saying the cathode (orange glow) was dimmer, or that the glass (blue glow) was dimmer, or do you see a haze around the inner structure that was different?

Each of these could indicate a different potential problem; your wife may have swapped tubes without you knowing, which may be an indicator of insufficient performance on your part (she could simply be too shy to tell you); or, she may have been... using... that tube in her own, er, amp, and in which case you should confront her and tell her that you will be happy to use the tube on her behalf and that you are also willing to rotate tubes which may serve to keep her socket firmly plugged at all times while keeping the glow reasonably evenly distributed through all your performances; and finally, it may well be that... and I'm sorry to be the one to tell you this... that may be another man's tube altogether. In which case you should consider seeing a technician -- this kind of imbalance often leads directly to involuntary tube changing, which may not be satisfactory to either party. You may simply have to replace all four tubes and see if she's okay with that.

I hope you can work this out,

Sincerely, Abby