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82% of Kids in 'Netflix Only' Homes Have No Idea What Commercials Are (exstreamist.com)

Posted by msmash on from the weird-studies dept.

Two anonymous readers share a report: We decided to survey parents of young children (below 10 years old) to see how many kids in "Netflix only" homes knew what commercials are, compared to those homes who watch regular television. We surveyed 100 parents (50 Netflix-only homes, 50 normal television homes), here were their responses: 82% of kids in Netflix only homes don't know what commercials are. 38% of kids in regular television homes don't know what commercials are.

3 of 301 comments (clear)

  1. I've forgotten too by hawguy · · Score: 5, Informative

    I haven't forgotten commercials entirely, but I've forgotten what they are like, and they are super annoying. Last time I stayed in a hotel, I flipped on TV and tried to watch a show -- I didn't make it past the first half of the show before I flipped off the TV and went to my laptop to watch Netflix because I couldn't stand the ads.

  2. YouTube is filled with ads... by Dzimas · · Score: 4, Informative

    YouTube videos are smothered in ads and kids experience them all the time. Netflix shows are also rife with subtle (and sometimes not so subtle) product placements. Live action shows feature massive luxury homes, Macbooks everywhere, fancy cars and shiny mobile phones. All that stuff acts to normalize expectations. It is brilliant and very effective marketing.

  3. Re:Well... by Actually,+I+do+RTFA · · Score: 4, Informative

    The premium TV channels are still commercial free (except for some between-program ads for other shows/movies on the same channel; which are primarily used to fluff out movie times so they start/end at roundish numbers.)

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