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82% of Kids in 'Netflix Only' Homes Have No Idea What Commercials Are (exstreamist.com)

Posted by msmash on from the weird-studies dept.

Two anonymous readers share a report: We decided to survey parents of young children (below 10 years old) to see how many kids in "Netflix only" homes knew what commercials are, compared to those homes who watch regular television. We surveyed 100 parents (50 Netflix-only homes, 50 normal television homes), here were their responses: 82% of kids in Netflix only homes don't know what commercials are. 38% of kids in regular television homes don't know what commercials are.

5 of 301 comments (clear)

  1. Good or not? by Calydor · · Score: 4, Interesting

    Without having commercials to teach you that companies consider you a never-ending open wallet, and that they WILL lie to you to get your money, will these Netflix-only kids grow up to be or more less naive about the honesty of other people and companies?

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    1. Re:Good or not? by swillden · · Score: 3, Interesting

      My favorite show as a kid was The Transformers. If we're to be honest it was first and foremost a half hour commercial for the Hasbro toy line. This is nothing new.

      The reason Pebbles, daughter of Fred and Wilma Flinstone, was a girl rather than a boy was because the producer noted that girl dolls sell better than boy dolls. That was 1962. There's nothing new here.

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  2. Only Comment by darkain · · Score: 5, Interesting

    The only comment on the article's page is very accurate: "META: this article is a commercial for Netflix."

  3. Almost sounds like my kids by Agent0013 · · Score: 5, Interesting

    My daughter has lived her six years with no cable television so far. While watching the Olympics last year on over the air signals she found the commercials to be her favorite part. When you never get to see them they are new and cool I guess.

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  4. Re:Well... by sudden.zero · · Score: 4, Interesting

    I beg to differ. I have many Beta and VHS tapes of the first days of Cable TV, and there are no commercials, at least not things other than shows, on any of the tapes. There were advertisements for other shows on MTV, but there aren't any ads for things like Food, Electronics, etc. They had what were called shorts, and these were clever little cartoons in-between shows, but not actual advertisements.