Google Home Gets 'Beauty & The Beast' Promo But Google Says It's Not an Ad (marketingland.com)

Posted by msmash on Thursday March 16, 2017 @07:20AM from the interesting-marketing dept.

Danny Sullivan, reporting for MarketingLand: Ask Google Home what your day is like today, and it will remind you that Disney's Beauty and the Beast is opening today. Google says this isn't an ad. But it's definitely an out-of-the-ordinary cooperation with a Google Home "partner." The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home. "This isn't an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales," a spokesperson said. The company doesn't list Disney as one of its partners on Google Home website, the report adds.

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Just...wow by spire3661 · 2017-03-16 07:55 · Score: 3, Funny

“By the way, Disney’s live action Beauty and The Beast opens today. In this version of the story, Belle is the inventor instead of Maurice. That rings truer if you ask me. For some more movie fun, ask me something about Belle.”

If this is 'Assistant' speaking, why is it giving OPINIONS on gender? If you read this as marketing copy, its easier to stomach, marketdroids are used to feeding you an opinion. However, if you take it as YOUR Assistant, the message is MUCH creepier. Its like hiring a secretary and them constantly saying 'brought to you by Carls Jr.'

Either Assistant is a servant, or a salesperson, it cannot be both.

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Good-bye