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Google Home Gets 'Beauty & The Beast' Promo But Google Says It's Not an Ad (marketingland.com)
Danny Sullivan, reporting for MarketingLand: Ask Google Home what your day is like today, and it will remind you that Disney's Beauty and the Beast is opening today. Google says this isn't an ad. But it's definitely an out-of-the-ordinary cooperation with a Google Home "partner." The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home. "This isn't an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales," a spokesperson said. The company doesn't list Disney as one of its partners on Google Home website, the report adds.
It's an ad, but not for Disney. It's an ad for Google Home. They did it so potential advertisers can see how "naturally" it can slip ads into people's lives in a new way.