Amazon To Expand Counterfeit Removal Program in Overture To Sellers (reuters.com)

Amazon.com is expanding a program to remove counterfeit goods from its website this spring as part of a broader push to assure brand owners that the online retailer is an ally rather than a threat. From a report: As early as next month, any brand can register its logo and intellectual property with Amazon so the e-commerce company can take down listings and potentially seller accounts when counterfeits are flagged, Peter Faricy, vice president of Amazon Marketplace, said in an interview on Monday. The so-called brand registry, which had been in a test phase, will be widely available for free in North America, Faricy said ahead of his presentation at the Shoptalk commerce conference in Las Vegas.

Comments

It is just a decent thing to do

[mi]

to assure brand owners that the online retailer is an ally rather than a threat

Yeah... How about "because it is the right thing to do"?

The fakes do not benefit the buyer, who is being lied to. They don't benefit the designer, who spends effort and money to create the designs, which are then copied (stolen) by the fake-makers.

If a marketplace is not fighting fakes, it gets flooded with them to the exclusion of the real brands...