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YouTube Loses Major Advertisers Over Offensive Videos (rollingstone.com)

An anonymous reader quotes a report from Rolling Stone: Verizon, AT&T, Johnson & Johnson and other major companies have pulled advertisements from YouTube after learning they were paired with videos promoting extremism, terrorism and other offensive topics, The New York Times reports. Among the other companies involved are pharmaceutical giant GSK, HSBC, the Royal Bank of Scotland and L'Oreal, amounting to a potential loss of hundreds of millions of dollars to the Google-owned company. The boycott began last week after a Times of London investigation spurred many major European companies to pull their ads from YouTube. American companies swiftly followed, even after Google promised Tuesday to work harder to block ads on "hateful, offensive and derogatory" videos. Like AT&T, most companies are only pulling their ads from YouTube and will continue to place ads on Google's search platforms, which remain the biggest source of revenue for Google's parent company, Alphabet. Still, the tech giant offered up a slew of promises to assuage marketers and ensure them that they were fixing the problems on YouTube. Due to the massive number of videos on YouTube -- about 400 hours of video is posted each minute -- the site primarily uses an automated system to place ads. While there are some failsafes in place to keep advertisements from appearing alongside offensive content, Google's Chief Business Officer Philipp Schindler wrote in a blog post that the company would hire "significant numbers" of employees to review YouTube videos and mark them as inappropriate for ads. He also said Google's latest advancements in artificial intelligence and machine learning will help the company review and flag large swaths of videos.

8 of 265 comments (clear)

  1. Re: Youtube lost me to forced ads. by Anonymous Coward · · Score: 2, Informative

    So then block the ads with your router. 1 change and it covers all your devices.

  2. Re:Loss of control by namgge · · Score: 4, Informative

    I don't understand why a potential advertiser would not want to promote their product in front of any audience.

    It's not that the advertisers care who watches their adverts; the more the merrier no doubt. The issue here is that the producers of unsavoury content are being supported by income provided by the advertisers.

  3. Re:chip on your shoulder by ShanghaiBill · · Score: 5, Informative

    ...said the main living in the glorious country where the simple apparition of a nipple is considered a major mediatic catastrophe

    Nipples are only banned from broadcast TV. On cable, and on the internet, Americans are nipple tolerant.

    where breast feeding is a public offense

    Here is a complete exhaustive list of all the American states where public breastfeeding is illegal:

    1. Idaho

    It is legal everywhere else.

  4. Re:the Snowflake Jihad by Motherfucking+Shit · · Score: 2, Informative

    This has absolutely nothing to do with freedom of speech. You're welcome to buy a server and host all the racist, hateful videos you care to upload. YouTube isn't required to host them for you, and their advertisers aren't required to pay for the privilege.

    --
    "BSD: Free as in speech. Linux: Free as in beer. Windows 10: Free as in herpes." --Man On Pink Corner in #52607549.
  5. Re:chip on your shoulder by just+another+AC · · Score: 2, Informative

    where breast feeding is a public offense

    Here is a complete exhaustive list of all the American states where public breastfeeding is illegal:

    1. Idaho

    It is legal everywhere else.

    That is 1 state above the threshold for making the criticism legitimate.

    I mean breastfeeding... FFS... it is a normal part of life, completely non sexual, and in no way affects anyone other than mother and child.

  6. Re:chip on your shoulder by ShanghaiBill · · Score: 4, Informative

    That is 1 state above the threshold for making the criticism legitimate.

    It is technically illegal in one rural state, yet, despite claims to the contrary, there is no record of anyone ever being procesecuted in Idaho for feeding a baby.

    It is a total non-issue, and anyone upset about the zero women who have gone to jail is just looking for some phony manufactured issue to be outraged about.

    So God bless motherhood, and God bless the United States of America.

  7. Re: It's rock and hard place time for youtube by Scarletdown · · Score: 4, Informative

    To honor the days when the internet was fun: they can suck a llama's ass

    I think you have been doing it wrong all these years. You are supposed to whip the llama's ass, not suck it.

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    This space unintentionally left blank.
  8. Re:Youtube lost me to forced ads. by AmiMoJo · · Score: 4, Informative

    Try adding the following to your router's domain block list:

    ssl.google-analytics.com
    www-google-analytics.l.google.com
    stats.g.doubleclick.net
    clients.l.google.com
    pagead.l.doubleclick.net
    www-googletagmanager.l.google.com
    googleadapis.l.google.com
    ads.youtube.com
    s0.2mdn.net
    s1.2mdn.net
    googleads.g.doubleclick.net
    pubads.g.doubleclick.net
    ad.doubleclick.net
    static.doubleclick.net
    files.adform.net
    secure-ds.serving-sys.com

    You can now enjoy an ad-free YouTube experience on your TV/games console/phone/tablet.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC