Netflix Now Lets You Download Videos Onto Your PC (pcworld.com)
Netflix now offers offline streaming via its Windows 10 PC application, meaning you'll have even more options wherever you're stuck without Internet access. From a report: Netflix added the offline viewing options as part of the most recent update to the Netflix app on Windows 10. Because the Windows Store doesn't show you what version of the Netflix app you're using, just make sure you check for updates using the large blue button in the upper-right corner of the Windows Store app to receive the latest version. You won't need the Creators Update to take advantage of the new feature, either. When you open the app, Netflix will show you a large splash screen that advertises the new "download and go" capability. Unfortunately, if you click the Find me something to download button, the Netflix app doesn't currently display a list of downloadable titles; you'll have to hunt them down yourself. Netflix introduced the same capability on iOS and Android late last year. It's a bold move by Netflix to bring this feature to desktop. There is always the risk of someone finding out a way to break the DRM and easily distribute the files.
I don't think this is incredibly bold. It just makes sense. All movies are available for piracy already. No one needs to break Netflix's DRM for that.
The threat to Netflix's business model is one thing, but DRM licensing contracts are from the innermost circles of hell and typically carry strict limitations and obscene penalties. So I'm guessing this will primarily be on Netflix's original programming, since they're not interesting in selling Netflix exclusives on disc or to TV networks anyway. They get a broader appeal, good PR as the more user friendly solution and potentially forcing the MPAA to follow suit while like you say not really risking anything at all.
Live today, because you never know what tomorrow brings