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The Mac Pro Is Getting a Major Do-Over (mashable.com)

Apple is moving away from the current, cylinder-shaped design used on its Mac Pro desktop, but that replacement will take until next year to hit shelves. From a report: "The Mac Pro, the current vintage that we introduced, we wanted to do something bold and different. In retrospect, it didn't well suit some of the people we wanted to reach," admitted Apple SVP Craig Federighi. "So many of our customers were moving to iMac that we saw a path to address to many, many more of those people," he added. "With the current generation Mac Pro, which some customers love, others may not, one of the things that's certainly clear and true about that is the team tried to do something different, something bold and we always want to encourage the Mac team that whatever products you make, that make customers happy, that we do bold work. Because the Mac's always been about that. It's been about not being conventional thinking, not me-too-stuff," said Phil Schiller. [...] While we'll have to wait until 2018 for the Mac Pro rebirth ("Want to do something great... that will take longer than this year to do," said Schiller), iMac fans can expect a significant update this year, including some new configurations designed specifically for Pro users who already fans of the all-in-one design. [...] Schiller was somewhat less emphatic when I asked if he was willing to make any "courageous" decisions about Mac Pro ports. I thought I saw a little discomfort flicker across Schiller's face as he reacted to that word and he told me that Apple wasn't making promises about ports on the Mac Pro. Port decisions, he said, are made at a product level. "Just because on one product we removed something, doesn't mean we're going to remove it elsewhere," he told me. More on this here.

11 of 240 comments (clear)

  1. About fucking time they came to their senses by Megane · · Score: 4, Insightful

    Hooray! Maybe next year there will be a Mac that I can consider worth buying again! Also, they should be using the current most recent generation Intel chips by then. But nah, they'll probably just fucking solder everything down again. Because to the post-Jobs Apple, "Pro" apparently means a fancy-pants artist who wants curvy thin stuff with no seams that can impress people, not an engineer or architect, or even someone in the music or film production business, who wants to get shit done.

    Meanwhile, I will stick to my accumulated pile of MacBook Pros and Mac Minis from the 2010-2012 era. And also the corresponding stack of Magsafe 1 chargers and Thunderbolt adapters. I even bought a USB 3.0 ExpressCard adapter yesterday.

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    1. Re:About fucking time they came to their senses by thegarbz · · Score: 1, Insightful

      It's not the rubber. PVC frays just as easily when you throw away 60 years of engineering experience with stress relief on cabling because shit's supposed to look good and not last.

  2. Re:The Apple definition of "courageous" by BigBuckHunter · · Score: 2, Insightful

    So, Apple has gained their own definition of the work "courageous", a bit like the Alanis Morissette definition of ironic

    It's like Ray-EE-Aine, on your wedding day........ If you're a meteorologist....

  3. Re:iPhone - courage, Mac Pro - Bold by PopeRatzo · · Score: 2, Insightful

    So iPhones are all about courage, while Mac Pro is all about being Bold. I'm sensing a theme here. Perhaps their iMacs should have valor, iPad tenacity, and earpods should have balls.

    The new Mac Pro will grab users by the pussy.

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  4. Re:And THIS post isn't SPAM? by Megane · · Score: 3, Insightful

    It's almost like Apple suddenly made a lot of new product announcements after months of silence. Nah, it totally must be /. shilling for them.

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  5. Brave and bold is fine... by Dracolytch · · Score: 5, Insightful

    ... but how about starting with the adjectives "functional, useful, reasonable"?

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  6. Yeah, too late Apple. by huskerdoo · · Score: 5, Insightful

    I became a Mac convert (from Windows XP) in the mid 2000s, especially since I use several Linux machines throughout the day also. I did a lot of video editing on my MacBook Pro but by 2013 it was a bit sluggish so I thought I would pay the large chunk of money and get a nice machine to edit video on. Lo and behold what did they have?...a stupid cylinder that I couldn't put my five hard drives of video files into.

    Yes it looked cool and sleek, unless you actually wanted to use the thing. The last thing I wanted on my desk was a rat's nest of external enclosures for hard drives, cables, and power supplies. I had enough of that in dealing with my laptop setup. Bump a cable, oops, there goes the whole chain.

    The most obnoxious part was people actually defending this "radical new design" and that people like me who didn't like it were "afraid of change". Or even, "Who needs so many hard drives, just use the cloud, that is the future!" (yeah, try and edit HD video files that are being served off the cloud, heh).

    So for about $1500 I bought a PC with Windows 7 and haven't looked back. Bye bye Apple.

  7. My suggestion... by nine-times · · Score: 4, Insightful

    My personal view is (and has been for a few years now) that Apple needs to rejigger their entire lineup. I'm not saying that they need to make drastically different products, but their current marketing is out of whack, which is weird for Apple. My general suggestion would be to make three levels across most of their product line, and name them similarly.

    For example, make 3 different phones:

    • * iPhone mini: Basically the iPhone SE line. Small. Lacking some features.
    • * iPhone: the current normal iPhone.
    • * iPhone Pro: the iPhone Plus, decked out with features

    Make 3 different Mac models:

    • * Mac mini: the current Mac mini
    • * Mac: Take the current Mac pro, swap out all the workstation-grade hardware (Xeon, Fire Pro, ECC RAM) for consumer grade (Core i5/i7, Nvidia gaming card, non-ECC RAM). Drop the price $1200. Or something like that
    • * Mac Pro: Make a new upgradable/expandable machine.

    Then 3 laptop models:

    • * MacBook mini: the current Macbook
    • * MacBook: the current Macbook Pro 13"
    • * MacBook Pro: a 15" MacBook, perhaps a little thicker to include more battery and some legacy ports, more akin to the old tower Mac pro.

    and 3 iPads:

    • * iPad mini: The current iPad mini
    • * iPad: The current iPad Pro 9.7"
    • * iPad Pro: The current 12.9" iPad, perhaps with some additional ports and features to bring it closer to feature-parity with the Macbook Mini.

    and finally, if I had to figure out 3 iMac models to keep the trend (which I'm not sure makes sense):

    • * iMac mini: The sleekest 21" iMac they can make using Intel GPUs and notebook-grade processors. Cheaper, fairly weak performance, but good enough for normal office work.
    • * iMac: A 24" iMac using Core i5/i7 processors and discrete Nvidia GPUs
    • * iMac Pro: a 27" iMac with Core i7 (optional Xeon) processor and workstation-grade GPU.

    And to be clear, it's not that I'm specifically fixated on particular features going into particular models, but I think apple would be smart to do something like this. Having a breakdown like this would provide more consistency among their product lines and a clearer differentiation between the tiers within each product line. I also think it would also fill in some of the gaps in their lineup, while still providing reasons to spring for the more expensive pro models.

  8. Computers are dead by mhollis · · Score: 3, Insightful

    I have a Mac Pro; it is my production machine and it's an early 2009 "Cheese Grater." It has 32GB of system RAM and, I am told can go higher (though Apple says it can only pack 32GB) and I have definitely upgraded the standard disk drive that it came with (I have all four trays full). I will probably get an SSD drive for its startup drive fairly soon.

    But Apple has become an appliance-maker with a limited "shelf life." They make way more from their tablets and smartphones than they do with their computers and I believe that adding the word "pro" to their tablet is an indication of something. There are no user-serviceable parts inside their phones and tablets, even though iFixit regularly takes them apart. But they're pretty clear that you cannot upgrade the insides and all you can do (if they offer parts) is replace what is there.

    This means that the lifecycle of the phone or tablet is one to two years, which is a real moneymaker for Apple. I kept my last Mac for ten years and plan to keep my current Mac Pro for ten, as well. As to the cost of their computers, I really don't care as long as I can expand it—their trashcan model is definitely not expandable and one cannot change out the graphics card, so I have not been tempted to look into purchasing it in the slightest.

    As to ports, I have what I really need on my Cheese Grater, though it does not feature the faster Thunderbolt port that the newer Macs have. It does, however, have plenty of USB ports and it has an internal bus that I can swap out cards on. I can also change my GPU and I note that Apple tends to have a love-hate relationship with GPU makers, generally switching companies every one to two years. This means that if you purchase a computer with a built-in GPU, Apple will change their software and their OS to not be optimized for it in a couple of years. Want to use your computer as a main production machine with the latest software? Sorry, your investment is now obsolete.

    Apple will be transitioning you to a tablet soon. They do not care about computers any more. Their hardware will be designed to be replaced in one to two years.

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  9. Comment removed by account_deleted · · Score: 3, Insightful

    Comment removed based on user account deletion

  10. Re: Vintage? by squiggleslash · · Score: 2, Insightful

    You're thinking of a corruption of the term 'vintage' commonly used by Millennials/hipsters, where it is wronly assumed to mean 'old' or 'antique'. That usage is incorrect.

    The Millennials/hipsters are using the word as it's been used for decades, probably centuries. Vintage has been a synonym for antique for as long as I remember - Vintage Car Rallies are not a new millennial thing, for example.

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