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Burger King Runs Ad Triggering Google Home Devices; Google Shuts It Down (theverge.com)

Burger King unveiled a new advertisement earlier today designed to trigger users' Google Home devices. The ad specifically used the Google Home trigger phrase "Okay, Google" to ask "What is the Whopper burger?," thus triggering the Google Assistant to read off the top result from Wikipedia. But less than three hours after Burger King launched the ad, Google disabled the functionality. The Verge reports: As of 2:45PM ET, Google Home will no longer respond when prompted by the specific Burger King commercial that asks "What is the Whopper burger?" It does, however, still respond with the top result from Wikipedia when someone else (i.e., a real user) other than the advertisement asks the same question. Google has likely registered the sound clip from the ad to disable unwanted Home triggers, as it does with its own Google Home commercials.

9 of 191 comments (clear)

  1. Fuck you Google! by Anonymous Coward · · Score: 5, Funny

    I wanted to hear more about this "Whopper" burger! What are you trying to hide Google???

  2. Re:Nice Play by Anonymous Coward · · Score: 5, Funny

    ...although leaving it as Wikipedia would probably have been more effective at warning advertisers off this tactic.

    However, prior to the ad's premiere, the article had been modified by a user allegedly tied to the company, so that Google's automatically-generated response to the query would be a detailed description of the Whopper burger that utilized promotional language. The edits were reverted for violating Wikipedia's policies discouraging "shameless self-promotion". Furthermore, the snippet became the target of vandalism, which caused Google Home to read off statements suggesting that the sandwich's ingredients included "rat meat", "toenail clippings", and a "medium-sized child".

  3. 1807 by RyoShin · · Score: 3, Funny
  4. Re:Next ad will target Alexa by subanark · · Score: 3, Funny

    I see your static media and raise you an animated Dilbert: https://youtu.be/7MqhBL9eEts?t...

  5. Re:Nice Play by msauve · · Score: 4, Funny

    A better reply would be "I'm sorry , I don't understand the question."

    Why would Google beg to get sued by Apple for copying Siri?

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
  6. Re: 1984 CFAA violation? by Anonymous Coward · · Score: 2, Funny

    How about this? Xkcd reference: https://www.xkcd.com/1807/

  7. Re:1984 CFAA violation? by phantomfive · · Score: 5, Funny

    You're probably right, but I would have responded by linking it to a Big Mac

    --
    "First they came for the slanderers and i said nothing."
  8. Re:Nice Play by meglon · · Score: 4, Funny

    See, now if it was Wendy's that came up with the add, the better response would have been "I'm sorry Dave, i can't do that."

    --
    Fascism: An authoritarian and nationalistic right-wing system of government and social organization. See also: NAZI's
  9. Re: 1984 CFAA violation? by DamonHD · · Score: 4, Funny
    --
    http://m.earth.org.uk/