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Uber's 'Hell' Program Tracked and Targeted Lyft Drivers (engadget.com)

Posted by msmash on from the my-way-or-highway dept.

In its quest to ensure Lyft remains in second place, Uber reportedly ran a program that exploited a vulnerability in its rival's system. From a report: According to The Information, the ride-hailing company's covert software-based program called "Hell" spied on its staunchest competitor's drivers from 2014 to early 2016. It's called Hell, because it served as the counterpart to "God View" or "Heaven," Uber's in-company app that tracked its own drivers and passengers. Unlike God View, which was widely available to corporate employees, only top executives along with select data scientists and personnel knew about Hell. The program apparently started when Uber decided to create fake Lyft rider accounts and fooled its rival's system into thinking they were in various locations around the city. Those fake riders were positioned in a grid to give Uber the entire view of a city and all of Lyft's drivers within it. As a result, the company can see info on up to eight of its competitor's nearest drivers per fake rider.

4 of 145 comments (clear)

  1. Is anyone surprised by this? by toonces33 · · Score: 5, Interesting

    Not me..

    1. Re:Is anyone surprised by this? by redmid17 · · Score: 4, Interesting

      What exactly is Lyft going to sue them for? Breach of rider contract/TOS? How is that going to be massive?

      https://www.lyft.com/terms

      Now there is some stuff in there that Uber definitely/probably violated (eg 9a, 9l). I'm not really seeing how they are directly affecting Lyft's bottom line. They see how the cars and drivers react, most likely comparing that to their own driver behavior, but that's something that I'd expect Uber to be researching anyway. Google most certainly is figuring out how people use Bing and other search engines or how people use Apple maps vs Google maps.

  2. Fascinating names... by __aaclcg7560 · · Score: 5, Interesting

    You can tell a lot about a company startup culture from the way they name things. Google's system for pushing software to the workstations is called "Pussy Galore". Facebook has a conference room called "WTF BBQ".

  3. Talk To The Drivers by Kozar_The_Malignant · · Score: 4, Interesting

    When I started using these rides, I talked to the drivers about how they liked their job. All of them that had driven for both preferred working for Lyft. Universally, they said that it was easier to make more money working for Lyft. As a consequence, I only use Lyft now. From the passengers point of view there is little difference in cost.

    --
    Some mornings it's hardly worth chewing through the restraints to get out of bed.