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Apple To Launch Three New iPhones This Year: Bloomberg (bloomberg.com)
Apple is reportedly building three new iPhones, though the one with the most new features might not launch until a couple of months after the others. According to a report on Bloomberg, Apple is testing three new phones that it plans to launch this fall, including two with the same screen sizes as the iPhone 7 and iPhone 7 Plus. The third iPhone, which may be named to help celebrate the 10th anniversary of the original iPhone's launch, is said to pack a new design with a stainless steel frame and curved glass. It's said to feature an embedded fingerprint reader and use OLED panels from Samsung and may have a screen that takes up most of the front of the smartphone's face. From the article: Apple also tested a more ambitious prototype with the same slightly curved front and steel frame, but a glass back with more dramatic curves on the top and bottom like the original iPhone design from 2007, one of the people said.
Until there is a serious competitor that isn't Swiss cheese like Android, smart people will continue to buy iPhones regardless of the cost.
I don't particularly like Apple, but nothing better has come along yet.
This will be huge for Apple because of the Chinese market (and their love of the number 8) and the 10th anniversary thing in the USA. Even if it is an iPhone 7 in a shinier case with 50% whacked onto the price, they will sell millions of the things.
I'm not expecting any real innovation though. Apple was always more marketing than tech, and it seems that part of the business has rather predictably eaten the engineering department in recent years.