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How Tilt Went From Hot $375 Million Startup To Fire Sale (fastcompany.com)

tedlistens writes: Not long ago, social payments company Tilt seemed to have it all -- a hot idea; cool, young founders with Y Combinator pedigrees; and $67 million in funding -- not to mention a $375 million valuation. But Tilt was more successful at cultivating its user growth and fun, frat-tastic office culture than at nailing down a viable business model. When Tilt finally ran out of cash, the party ended with the company's sale at fire-sale prices to fellow Y Combinator alums Airbnb in an aqui-hire deal. Where did it all go wrong? Here's an excerpt from the report: "Tilt was based on the premise that 'something like PayPal and Facebook would collide,' Tilt founder and CEO James Beshara says. The company aspired to be a social network for money -- instead of sharing photos and videos, users exchanged digital cash for birthday ragers and beer runs. During Tilt's early years, the pitch was simple, and carefully calibrated for Silicon Valley boardrooms: 'Let's prove that we can dominate the globe.' [...] By early 2013, millions in venture dollars were pouring into Tilt's coffers. Investors were lured by the same strong social metrics (viral coefficient, for example, a measure of user growth) that had marked Facebook as a winner. But the hopes embedded in Tilt's $375 million valuation came crashing down to earth last year. Beshara hadn't built a business; instead, he had manufactured a classic Silicon Valley mirage. While investors were throwing millions of dollars at the promise of a glittering business involving 'social' and 'money,' their Mark Zuckerberg-in-the-making was basking in the sunny glow of Bay Area praise and enjoying the ride with his bros. Revenue was not a top priority -- a remarkable oversight for any company, and a particularly galling one for a payments company. Eventually, with cash running low, Tilt went looking for a buyer..."

33 of 167 comments (clear)

  1. This just proves by Anonymous Coward · · Score: 5, Insightful

    that there is a shortage of skilled intelligent STEM workers!

    1) Expand universities to recruit even more naive wide-eyed dreamers into STEM. Generate debt to transfer public money into private coffers via tuition.

    2) Lobby for more H1B visas.

    3) Make fun of over 40 engineers and claim that they're too old to understand what you're doing.

    4) Don't forget to shove a broom up your ass so you can wipe the floor on the way out when the bailiffs come to execute the eviction notice on your startup...

    1. Re:This just proves by elrous0 · · Score: 5, Interesting

      5) Don't worry about a business plan. You can think about questions like "How do we make money?" later. Right now, just focus on more important priorities like establishing a cool company culture and getting a huge pool table for the breakroom.

      6) Open floor plans. Cause that's supposed to help, somehow.

      7) "Millennial Brand Recognition," or some shit.

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
  2. Re:The Hot Startup nobody every heard of? by youngone · · Score: 2

    And someone gave them $67M? Ha ha.

    Some other idiot decided they were worth $375 million too. Apparently.

  3. My experience? by glitch! · · Score: 2, Informative

    Venture capitalists are greedy parasites. They are arrogant, yet stupid as a bag of rocks. However they got their money, I am pleased to hear whenever they lose their "investment" in a craptastic venture. Yes, I have had an encounter with one of those morons.

    --
    A dingo ate my sig...
    1. Re:My experience? by murdocj · · Score: 2

      If you are so smart, fund your next startup without those "greedy" venture capitalists who actually want some return on their $$$

    2. Re:My experience? by msauve · · Score: 4, Insightful

      Greedy parasites? Who are they sucking who doesn't agree with it and like it? Go ahead, create a startup without any financial backers (or venture capitalists, as you call them). At least they're putting their own assets at risk. Do you expect to get support from a shy socialist?

      "Y Combinator" "frat-tastic office culture" "aqui-hire" "Where did it all go wrong?"

      From the very start. The medium is much more than the message. Really, all that bubble-talk business-speak is meaningless bullshit intended to suck in the naive. Even though Steve Jobs is dead, the San Jose valley continues to live in a reality distortion field. For every Microsoft/Apple/Google/Facebook, there's a zillion dead pets.com sock puppets. Is 17 years really so long that people have forgotten what a tech bubble looks like? Hint: this is it.

      Who really thinks Snapchat, who has never made a dime, whose business it making pictures puke rainbows and is readily replicated, is worth $24,000,000,000 in market cap? Or that Tesla is currently worth more than GM or Ford?

      That show "Silicon Valley" sometimes seems more documentary than comedic farce.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    3. Re: My experience? by Anonymous Coward · · Score: 2, Interesting

      Agree on Snapchat, Tesla is a different story in my opinion. Sustainable transport is the future according to wall street, ea Tesla, GM is done, the new Nokia. Besides Tesla is delivering products, its model 3 is coming out and its preorders are off the chart. And most important, you mainly invest in the founder and with Musk running 3(!) dollar companies, compared to Spiegel, HA. Naa Snapchat will be the next Twitter, I'm more positive on Tesla. My 2 cts

    4. Re:My experience? by Dog-Cow · · Score: 3, Insightful

      Ford did not ask for, nor did it receive, a government bailout. Ford realized it was in trouble long before the market crash and recruited the CEO of Boeing, who had turned Boeing around in a manner similar to what Ford needed. Ford is doing well, if not as great as it might have once been.

    5. Re: My experience? by fubarrr · · Score: 2

      > "Tilt was based on the premise that 'something like PayPal and Facebook would collide,'

      And this has happened years ago. It is called Weixin, and the west has completely missed it

      >Ycombinator

      Don't invest in Ycombinator startups. Ycombinator is a pyramid scheme - saying this with all seriousness.

      They claim gynormous valuations for unsubstantial businesses due to big initial financing rounds.

      All funds that push Ycombinator early rounds use hot money from sale of shares of earlier Ycombinator companies that they get at discount - this is an industrialised pump and dump scheme on a grand scale

    6. Re:My experience? by serviscope_minor · · Score: 4, Insightful

      Go ahead, create a startup without any financial backers (or venture capitalists, as you call them)

      Er...? I'm pretty sure "venture capitalist" is a pretty common, non derogatory term for them.

      Anyway you have a point. The VCs are not super smart. A lot of them qualify as "rich but dim", and consider due diligence to be "does the company have a good pitch" and/or "Have my cronies invested I don't want to lose out".

      There are a huge number of obviously, and phenomenally stupid investments made. Even in foresight, not hindsight. And they seem keener on people who can pitch a dream rather than create something and follow through. It's their money to waste as they wish, but given they're trying not to waste it, it seems an odd choice to me.

      But whatever. The reason SV succeeds and "silicon toilet" or whatever the latest place to be optimistically given the "silicon" prefix (e,g, the laughably names silicon roundabout" in London is that despite everything that silly VC money is one of the key ingredients. By haphazard chance eventually some of the money goes to sane companies which are a success. So at least you stand a chance there.

      The VC model by contrast elsewhere is insanely risk averse (it's VC FFS, that's pretty much the *definition* of risky). The sort of propositions you get are "well, develop your product, get certification and manufacturing sorted out and customers and sales and then we'll consider investing an amount that would end up as a less than minimum wage net payment for your time for a controlling interest after the point where you don't need the money".

      Yeahhh, no. VCs in SV might be stupid, but they aren't (interestingly) quite that stupid. And that's why SV has so many success stories. Sure there are many failures, but many successes and insanely many failures is a much better way to success than none of either.

      --
      SJW n. One who posts facts.
  4. Huh? by JustAnotherOldGuy · · Score: 4, Insightful

    Tilt? Never heard of it, literally.

    Oh, I'm sure it was huge, but it made less of an impact than a BB hitting a battleship. I'm not exactly a stranger to the internet, but I never heard of it before this obituary.

    --
    Just cruising through this digital world at 33 1/3 rpm...
    1. Re: Huh? by corychristison · · Score: 2

      Indeed. I'm 28 years old, supposedly in the "Milennial" generation and never have I heard about this.

      There are a dozen other ways to send money, some of them free. Many times even easier to just use cash.

  5. "Revenue was not a top priority" by JustAnotherOldGuy · · Score: 4, Insightful

    "Revenue was not a top priority"

    Well there's your problem.

    --
    Just cruising through this digital world at 33 1/3 rpm...
    1. Re:"Revenue was not a top priority" by RuffMasterD · · Score: 3, Interesting

      That's venture capital for you though. Their modus operandi seems to be 'invest in many startups -> grow customer base as fast as possible -> sell for higher price to next investor'. VCs are trying to profit from capital gains made during the growth phase of a company. Therefore growth is the top priority. Most investments will be a write-off, some break even, and one or two may be the next Google or Tesla and make up for all the other losses. Another type of investor will take over once a company reaches break-even.

      --
      Human Rights, Article 12: Freedom from Interference with Privacy, Family, Home and Correspondence
  6. Re:Party like it's 1999 by elrous0 · · Score: 3, Funny

    At least this time I won't have to find someone to buy my leftover Flooz.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  7. Uber is next by Anonymous Coward · · Score: 4, Interesting

    Can Uber and Lyft be far behind? They're cab dispatchers without the cabs. That's it. It is impossible to be worth $28 billion just by shaking down cabbies for a couple of years.

    1. Re: Uber is next by Anonymous Coward · · Score: 4, Insightful

      Yes they will be next.

      Uber has never made a profit. It is run simply by people throwing money at it because "it's going to be big".

      All they have to do is run an app and handle payments. And yet they do that at a massive loss. Maybe when the investor income dries up they can sack just about everyone who isn't directly involved in basic platform maintenance and payment system and turn a profit. But if they do, it will be tiny and they won't have the "market valuation" they have now.

      Twitter is another one. Twitter is clearly saturated. Yet isn't making a profit.

      Facebook at least made nice profits all through its growth and some actual real ways to make money,, and is now doing quite nicely.

    2. Re:Uber is next by bengoerz · · Score: 2

      Big difference. Uber and Lyft actually have a large base of PAYING customers in industry where - in the long term - there are legitimate profits to be made.

      Also, I personally find Uber rides to be significantly better than cabs. Certainly a viable service.

  8. Read more about Y Combinator by __aaclcg7560 · · Score: 2

    I'm reading "Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley" by Antonio Garcia Martinez. The author and his two engineers leave the startup they worked at to create a startup at Y Combinator to create a better version of the Digg toolbar (remember toolbars?) for Google advertisers in 2010. I'm at the part where the author sends his engineers to Twitter while he goes to Facebook in a three-way deal. Fun times.

    I doubt this book will replace Startup: A Silicon Valley Adventure by Jerry Kaplan as my favorite Silicon Valley startup book.

    1. Re: Read more about Y Combinator by __aaclcg7560 · · Score: 2

      Creimer you need to write a book. I might comb your slashdot post history for gems and compile me a book based on your dealings with Silicon Valley, game testing, and being a govt contractor. Would you like to be a VC for it? I know 50k a year isn't a lot in SV but every little bit helps.

      Don't bother. I got working Python script to pull my 8,000+ comment history from Slashdot. I should have the script up on GitHub sometime next month. Meanwhile, you can check out my author website or personal blog.

  9. That brogrammer vision thing by maggotbrain_777 · · Score: 2

    And after reading more than half the article, I still had no idea what the company actually did. Guess that I am not one of those thinkfluencers who could see their vision. *shrug*

  10. failure written all over it by ooloorie · · Score: 3, Insightful

    cool, young founders with Y Combinator pedigrees

    That's pretty much all you need to know; it has failure written all over it.

  11. Making $10 billion / year!? Oh no! by raymorris · · Score: 4, Insightful

    > Why the heck would anyone value Ford or GM more than Tesla. Ford and GM's unrealistically optimistic dream would be "be in the exact same place we are now 20 years from now."

    Ford and GM are making $10 billion profit each year, and have been for a long, long time. They've been making money for over a hundred years. The question for Ford and GM is whether they'll make $9.5 billion next year or $10.5 billion. So yeah it would be just terrible for them to "be in the exact same place we are now 20 years from now." I sure hate to be making $10 billion every year.

    Tesla, on the other hand, has lost money every year. Tesla MIGHT start making money at some point. Eighty years from now, Tesla might be making $10 billion / year. Also Tesla might go the way of Myspace. We'll find out in a few decades.

    1. Re:Making $10 billion / year!? Oh no! by drinkypoo · · Score: 2

      Ford and GM are making $10 billion profit each year, and have been for a long, long time. They've been making money for over a hundred years.

      Without bailout money, Ford would still be here, and GM would not. Don't conflate the two.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  12. Re: Party like it's 1999 by fubarrr · · Score: 2

    > "Tilt was based on the premise that 'something like PayPal and Facebook would collide,'

    And this has happened years ago. It is called Weixin, and the west has completely missed it

    >Ycombinator

    Don't invest in Ycombinator startups. Ycombinator is a pyramid scheme - saying this with all seriousness.

    They claim gynormous valuations for unsubstantial businesses due to big initial financing rounds.

    All funds that push Ycombinator early rounds use hot money from sale of shares of earlier Ycombinator companies that they get at discount - this is an industrialised pump and dump scheme on a grand scale.

  13. Re:The Hot Startup nobody every heard of? by serviscope_minor · · Score: 2

    Some other idiot decided they were worth $375 million too. Apparently.

    Same idiots, not different ones. That latest tranche of investment (some large fraction of the $67 million) will have been for a certain percentage of the shares. That implies a certain price per share. Multiply that price per share for the total number of shares issued and you have the valuation.

    --
    SJW n. One who posts facts.
  14. Re:Ideas, products, and sales do matter! by goose-incarnated · · Score: 5, Insightful

    I watched one of Y Combinator's Startup School videos. The presenter was talking about how ideas aren't that important and how so many startups pivot.

    VCs don't bet on ideas, they bet on people.

    All the 'out-of-the-park' VC successes were based on existing ideas with a new implementation. This is why so many of them have to pivot - the best people realise when the idea is no good. A founder who is fully committed to the idea is a bad idea (pun intended), because if the idea later proves to be infeasible you want someone to ruthlessly kill that effort and focus energy and resources into something that will succeed.

    --
    I'm a minority race. Save your vitriol for white people.
  15. Re: Party like it's 1999 by TheRaven64 · · Score: 2

    And this has happened years ago. It is called Weixin, and the west has completely missed it

    Most of these technologies are there to work around limitations in the banking system. Paypal arose when it was hard to do person-to-person transfers. Now it's trivial for me to send money to anyone I know from my phone or tablet using my bank's web site or app, with no fees. Why would I use an intermediary to do it, and if I did then how would the intermediary make any money competing with a free service? These things have been popular in places where most people don't have bank accounts or where banking infrastructure makes person-to-person payments hard.

    --
    I am TheRaven on Soylent News
  16. Re:The Hot Startup nobody every heard of? by DrXym · · Score: 2
    Tesla sells something tangible and is capturing a large chunk of emerging markets such as solar and battery production with enormous factories. Naturally they face risks but generally speaking their plan is sane.

    Uber is more like Groupon. It's a service company with a dubious business model, a deteriorating reputation, an overhyped market valuation and a strong likelihood that it could come crashing down at any moment. The only reason people still fund it is they hope to cash out at a profit to some other sucker before that happens.

  17. Re: Party like it's 1999 by tehcyder · · Score: 2
    The point about a 419 scam isn't that you're being suckered into giving the scammer your bank details, as there is no way that knowing your bank account and name should let them draw money from your account. The actual point is that some people are stupid/greedy enough to actually pay the scammers.

    If your bank is so insecure that giving me a cheque or bank transfer with your details on lets me empty your account, the problem is with your bank. (This is ignoring any additional social engineering done to get your password or whatever).

    --
    To have a right to do a thing is not at all the same as to be right in doing it
  18. So they went Full Tilt? by Qbertino · · Score: 2

    *TADUM* *CRASH* *THUD*

    Thank you, thank you, I'm here all week.
    Tip your waiter and try the fish.

    --
    We suffer more in our imagination than in reality. - Seneca
  19. Re:Party like it's 1999 by __aaclcg7560 · · Score: 2

    I read a recent article that claimed the bubble will burst any moment with the massive layoffs of... 3K people... in Silicon Valley. LinkedIn advertised that there were 133K job openings the week before. That number dropped to 130K job openings the following week.

    For historical comparison, 1M people moved out of Silicon Valley after the dot com bust.

  20. Startups worry about revenue? by LynnwoodRooster · · Score: 2

    You have to be joking! Next thing you're going to expect is they worry about profitability!

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!