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Silicon Valley's $400 Juicer May Be Feeling the Squeeze (bloomberg.com)

An anonymous reader shares a Bloomberg report: One of the most lavishly funded gadget startups in Silicon Valley last year was Juicero Inc. It makes a juice machine. The product was an unlikely pick for top technology investors, but they were drawn to the idea of an internet-connected device that transforms single-serving packets of chopped fruits and vegetables into a refreshing and healthy beverage. Doug Evans, the company's founder, would compare himself with Steve Jobs in his pursuit of juicing perfection. He declared that his juice press wields four tons of force -- "enough to lift two Teslas," he said. Google's venture capital arm and other backers poured about $120 million into the startup. Juicero sells the machine for $400, plus the cost of individual juice packs delivered weekly. But after the product hit the market, some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands. Two backers said the final device was bulkier than what was originally pitched and that they were puzzled to find that customers could achieve similar results without it.

8 of 359 comments (clear)

  1. Heard this before ... by fahrbot-bot · · Score: 5, Funny

    ... some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands. Two backers said the final device was bulkier than what was originally pitched and that they were puzzled to find that customers could achieve similar results without it.

    ... from some Fleshlight investors.

    --
    It must have been something you assimilated. . . .
    1. Re:Heard this before ... by HornWumpus · · Score: 5, Funny

      The person that succeeds in the subscription model for fapping will be rich beyond imagining.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  2. Re:neither healthy or refreshing by __aaclcg7560 · · Score: 5, Funny

    My grandmother kept her juice cups next to her moonshine. Respectable people don't swig from the bottle.

  3. Re: Seriously? by Anonymous Coward · · Score: 5, Funny

    Uh, your juicer obviously isn't internet connected, duh. How else can you use their IoT app to start the juicer, automatically request shipments for more overpriced veggie/fruit bags (with DRM in the future I'm sure, (
    Kuerig anyone?), and make needless automated social media posts about your healthy juicing/nutrition with embedded advertisements. Oh boy.

    I'm sure they also have plans to link with a select for exercise apps/smartwatch apps to import your juice bag data to track your diet and make you feel like you're a super hero.

  4. Re:Seriously? by tomhath · · Score: 5, Funny

    Not only internet connected, but the founder managed to conjure up the ghost of Steve Jobs and inject "Tesla" into his public statements, even though neither has anything to do with a juice squeezer.

  5. Re:Juice from an IV bag.... by __aaclcg7560 · · Score: 5, Funny

    During the first dotcom, I thought the toaster that printed a weather map on the toast was actually one of the better ideas.

    Toasty with a chance of butter?

  6. Re:Seriously? by xevioso · · Score: 3, Funny

    Because the kale is fresh; I just bought it this morning too from a local corner store, and I shop there daily so I know when they get in fresh veggies. Do you have something against kale? Are you a kale-hater? A kaleophobe, if you will? Are you antikale? A misakaleopic person, mind you?

  7. Re:'Jucers' are a meme by PopeRatzo · · Score: 2, Funny

    Animal sources of Vitamin C include certain organ meats such as goat liver

    I'm working on a $400 WiFi-connected machine for juicing goat livers.

    Upgrade to the $800 machine and you can juice the whole goat, which has more fiber.

    --
    You are welcome on my lawn.