Slashdot Mirror


Unroll.me 'Heartbroken' After Being Caught Selling User Data To Uber (cnet.com)

The chief executive of email unsubscription service Unroll.me has said he is "heartbroken" that users felt betrayed by the fact that his company monetises the contents of their inbox by selling their data to companies such as Uber. Over the weekend, The New York Times published a profile of Uber CEO Travis Kalanick, in which, among other things, it reported that following an acquisition by shopping app Slice in 2014, Unroll.me developed a side-business: selling aggregated data about users to the very apps they were unsubscribing from. Uber was one of Slice's big data arm Slice Intelligence's customers. CNET adds: While Unroll.me did not specifically admit to selling data to Uber, it has apologised for not being "explicit enough" in explaining how its free service worked. "It was heartbreaking to see that some of our users were upset to learn about how we monetize our free service," CEO Jojo Hedaya said on the Unroll.me blog. While reiterating that "all data is completely anonymous and related to purchases only," Hedaya admitted, "we need to do better for our users" by offering clearer information on its website.

13 of 109 comments (clear)

  1. Synonyms being used by TimothyHollins · · Score: 5, Insightful

    Let me extrapolate a little to make the CEO-talk clearer.

    heartbroken = "I'm heartbroken I got caught"
    monetises = scams / profiteers
    side-business = shady shit we don't want our front-business associated with.
    aggregated data = Doesn't include your name explicitly.
    unsubscribing = Acquiring a profiteering middle-man to skim some of that money off the top.
    explicit enough = details hidden in the fine print, page 233 of the TOS.
    free service = not free, we are doing exactly what you used our service to prevent.
    It was heartbreaking to see that some of our users were upset to learn about how we monetize our free service = You weren't supposed to find out.
    we need to do better for our users = we're gonna keep doing what we're doing.

    Hope this helps.

    1. Re:Synonyms being used by johanw · · Score: 2

      heartbroken = "I'm affraid our customers run away and now I can't selly stock for a lot of $$$ to some investor".

    2. Re: Synonyms being used by Joce640k · · Score: 4, Insightful

      It's not difficult: The owner of an "unsubscribe" service shouldn't be selling anything except unsubscriptions.

      100% of his customers are against people selling their info, by definition.

      He deserves all he gets.

      --
      No sig today...
    3. Re:Synonyms being used by fuzzyfuzzyfungus · · Score: 4, Insightful

      Any particular reason why we should just assume that only those nice, 'anonymized', 'statistics' were for sale; or that the 'anonymizing' done wasn't as pitifully weak as it often is?

      Shockingly enough, people seem to be willing to pay more for data that are more or less cosmetically obfuscated, and trivial to correlate with information from other sources; and less for data that are actually anonymous enough to be impossible to reconstruct.

  2. If you don't pay. by hsmith · · Score: 4, Insightful

    You are the product. Well, then too they sell your data. So you are shit out of luck no matter what.

  3. Re:What is up? by jandersen · · Score: 2

    All this hatred against Uber is getting mighty suspicious! What is up with that? A taxi is a just a taxi after all.

    Taking an unlicensed taxi simply means getting into a car with a total stranger. Most of the drivers are probably OK, and most of them probably drive reasonably OK cars; but you don't know that. You could be unfortunate and get the serial rapist, the drunk or the guy who drives something that is falling apart, although it looks OK on the outside.

  4. Nothing is totally free by hoffmanjon · · Score: 5, Informative

    People need to understand that all of these "Free" services on the web aren't really free. Either they make money by displaying advertisements or they make money by selling data or they do both. What ever way they go, they need to monetize the service to pay the employees to continue providing the service.

    1. Re:Nothing is totally free by Escogido · · Score: 3, Insightful

      And it's not like paid services don't necessarily sell your data, either - after all, revenue is revenue.

  5. Re:Well...duh by wbr1 · · Score: 2
    VPN's suck for several reasons.

    Don't get me wrong, I use them for very specific purposes, but...

    Many sites do not work correctly, even on paid vpns. From languages changing to broken javascript, to slowness it makes for an aggravating user experience for an average user.

    If you use your regular browser and log into sites, or even once launch your regular browser and surf, all the ad-trackers from google, facebook et all will just learn that you are on such and such VPN IP instead of such and such ISP IP. It really only blocks your ISP to see what you are doing unless you practice op-sec. And guess what, op-sec is hard as fuck to do well, even for IT experts, much less an average user.

    So, you are right, always assume your data is being sold. However, mitigating that is still not easy, and it never will be as long as there is potential monetary gain from collecting it.

    --
    Silence is a state of mime.
  6. Re:What is up? by thaylin · · Score: 2

    Taking a licensed taxi simply means getting into a car with a total stranger. Most of the drivers are probably OK, and most of them probably drive reasonably OK cars; but you don't know that. You could be unfortunate and get the serial rapist, the drunk or the guy who drives something that is falling apart, although it looks OK on the outside.

    There really isnt that much difference in Uber vs normal drivers.

    --
    When you cant win, ad hominem.
  7. Fuck these users (LOOK UP what unroll.me is!) by Anonymous Coward · · Score: 4, Insightful

    It sounds shady and treacherous, until you ask "WTF is unroll.me?" so I clicked through to RTFA..

    Unroll.me promises to organise your inbox by sorting subscription emails and letting you unsubscribe from the ones you don't want.

    OMFG. These users are giving someone else access to their email accounts?

    This isn't shady. 100.0% of the users know for sure, without any question or speculation, that their emails are not being kept private. They opted into lack of privacy. That the contents of their emails are sold to others for profit, isn't a surprise to any of these people.

    If you find a person who says they are surprised, then there are only two possibilities:

    1) That person is lying. Don't listen to that person anymore, because they're a liar. And I don't care what happens to them. Hopefully their lying ends up costing them some kind of devastatingly painful lesson.

    2) That person is over-the-top unbelievably stupid. (So unbelievably, that I really think the above "lying" explanation is far more likely.) But if they insist they're this this-magnitude of stupid, let it go. But then stop listening to them, because stupid people have just as little useful-to-say as liars.

    Seriously: Fuck These Users. They knowingly signed up to get fucked; it's ok that it happened. They didn't want privacy. These users are basically the same kind of people as use gmail. Not a single one of them expects their emails to be private.

    1. Re:Fuck these users (LOOK UP what unroll.me is!) by Calydor · · Score: 4, Insightful

      There is a difference between expecting something to not be private and expecting someone to take advantage of it. I'd change your 'unbelievably stupid' to 'unbelievably naive', but that's just me.

      --
      -=This sig has nothing to do with my comment. Move along now=-
  8. Tar, feather, run out of town on a rail by Rick+Schumann · · Score: 2

    Optional: Drawing and quartering. That's the fate that should await any company that lies to and sells out it's users like that. Hanging is too good for them. A firing squad is too good for them. Boiling them in oil is too good for them. The WOODCHIPPER is too good for them. Head-on-a-pike in the public square, as a warning to everyone else: STOP VIOLATING OUR PRIVACY ONLINE, YOU BASTARDS!