Adidas Creates Trainers Made From Plastic Ocean Debris in Bid To End Pollution (telegraph.co.uk)

Adidas is building on its previous commitment to turn plastic pollution into high-performance products. Next month, the German sportswear will begin selling three new editions of its popular UltraBoost shoe, all made from plastic debris found in the ocean. From a report: Helping to achieve its goal of creating one million pairs of the Ultra Boost style, Parley for the Oceans will produce trainers made from recycled ocean waste. Made up of 11 reused plastic bottles in each pair, the Ultra Boost' laces, lining and sock lining covers will be made of other recycled products, making for an environmentally-friendly high-performance product.

Comments

Wonder how much they'll cost?

[adosch]

Can't wait to see that $120 price tag on ocean plastic shoes from $0.50 worth of drinking bottles. This changes everything.

Good thing I still wear Converse All-Stars.

speak ENGLISH WILL YA?

[superwiz]

"Trainers" is British slang. It is not used in any part of the largest country in which English is the majority language. If you want to use a region-neutral word, go with "athletic shoes". But the most commonly-used and universally understood colloquialism is sneakers. I promise you that "trainers" is not just something that sounds British in the US. This isn't like "coke" vs "pop" vs "soda". "Trainers" will make majority of Americans reach for a dictionary, find out that it's a British usage, and then wonder why the hell was the editor publishing this for international audience not fired yet.