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Adidas Creates Trainers Made From Plastic Ocean Debris in Bid To End Pollution (telegraph.co.uk)

Posted by msmash on from the going-forward dept.

Adidas is building on its previous commitment to turn plastic pollution into high-performance products. Next month, the German sportswear will begin selling three new editions of its popular UltraBoost shoe, all made from plastic debris found in the ocean. From a report: Helping to achieve its goal of creating one million pairs of the Ultra Boost style, Parley for the Oceans will produce trainers made from recycled ocean waste. Made up of 11 reused plastic bottles in each pair, the Ultra Boost' laces, lining and sock lining covers will be made of other recycled products, making for an environmentally-friendly high-performance product.

8 of 83 comments (clear)

  1. Wonder how much they'll cost? by adosch · · Score: 5, Insightful

    Can't wait to see that $120 price tag on ocean plastic shoes from $0.50 worth of drinking bottles. This changes everything.

    Good thing I still wear Converse All-Stars.

  2. Sneakers. Repeat after me by RightwingNutjob · · Score: 2

    Sneakers. Msmash really is a brain-dead little thing that can't understand that American websites need to have content in American English.

    1. Re:Sneakers. Repeat after me by darthsilun · · Score: 2

      Why? Can't American readers (who are probably a minority) read proper English?

      As native[1] English speakers, lessee–– UK population: 65M
      Ireland population: 4.6M
      Australia population: 23.8M
      New Zealand population: 4.6M
      South Africa population: 54M
      Canada population: 36M[2]
      versus
      US population: 321M

      Americans the minority of native English speakers? Nope. Thanks for playing though.

      [1] However fluent in English they may be, most Indians – AFAIK, and I've traveled there some – don't consider English to be their native language. I'd posit the same for most sub-Saharan African nations, Hong Kong, etc. Even if we wanted to count, e.g., India, do you want to guess the number (out of 1.2B) who read or speak English fluently? And India has a lot of its own English idioms which I guess you wouldn't understand either, even though it's "Proper English."
      [2] Even though Canucks use England English spellings, e.g. colour, honour, harbour, etc., they really speak American English. Except when they're speaking French. We'll count them to your side anyway, what the heck.
      (population sources: World Bank)

  3. I would like to see the life cycle calculations. by Wheels17 · · Score: 2

    I wonder how much energy was consumed in each stage of the "environmentally friendly" production. Building the collectors, fuel to get them out to the plastic, collection energy, return energy, cleaning and recycling the plastic, etc. While getting the plastic out of the environment is a good thing, source reduction would be much more efficient.I always enjoyed the Fiji water example ( http://www.triplepundit.com/20... ).

  4. Always thought by Kabukiwookie · · Score: 2

    That Adidas trainers were rubbish.

    --
    The mountains of madness have many little plateaus of sanity - Terry Pratchett.
  5. Re:Best part of all... by scdeimos · · Score: 2

    It's only 95% ok. They still contain 5% virgin plastic.

  6. Re:speak ENGLISH WILL YA? by Psiren · · Score: 2

    "Trainers" will make majority of Americans reach for a dictionary

    I fail to see the downside here. It's also not slang, it's just the word we use.

  7. Re:speak ENGLISH WILL YA? by TheConway · · Score: 2

    Since it's use as a word to describe a training shoe is in the English Dictionary it's not slang. By your logic, sidewalk and trunk are American slang. It may well not be the term used by the majority of English speakers, but you should have stopped there. That got your point across well enough before making yourself look foolish.