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Xbox Chief: We Need To Create a Netflix of Video Games (theguardian.com)

Phil Spencer, the man who heads up Microsoft's Xbox division, says that if the video game sector is to grow both creatively and economically it needs to start thinking along the lines of a video-games-as-a-service subscription model. From a report: Over the last five years we've seen the emergence of a new concept: the video game as a service. What this means is the developer's support for a new title doesn't stop when it's launched. They run multiplayer servers so that people can compete online; and they release extra downloadable content (DLC) in the form of new items, maps and storylines -- sometimes free, but very often paid for. [...] So being able to build and sustain a community around a single title takes the risk out of development. However, the costs of renting and running server networks and maintaining the matchmaking and lobby infrastructures make the model inaccessible for smaller teams. Should it be? "This is directly in line with what I think the next wave of innovation needs to be for us as a development platform," says Spencer. His solution, it seems, is to make Microsoft's Azure cloud computing platform more open to smaller studios, so they get access to a large global network of servers. "They don't have to go buy a bunch of servers on their own and stick them under their desks and hope they get enough players to pay for them," he says. [...] Spencer feels that, from a creative standpoint, we need new types of narrative experience -- but from a business standpoint, it's getting harder and riskier to commit to those games. Is there an answer? Spencer thinks there is -- and it comes from watching the success of original content made and distributed on modern TV services. "I've looked at things like Netflix and HBO, where great content has been created because there's this subscription model. Shannon Loftis and I are thinking a lot about, well, could we put story-based games into the Xbox Game Pass business model because you have a subscription going? It would mean you wouldn't have to deliver the whole game in one month; you could develop and deliver the game as it goes."

3 of 142 comments (clear)

  1. sega channel by ganjadude · · Score: 4, Informative

    sega did this in the mid 90s and it was a great service for its time. got a few games a month that you could play through a dialup modem. I wondered why no one has done it since.

    --
    have you seen my sig? there are many others like it but none that are the same
  2. Re:Steam? by Anonymous Coward · · Score: 5, Informative

    No, steam is not a subscription service. You buy each title you want, once, and that's it. If you want the dlc, you pay a separate unlock fee, once, to get it.

    This is a monthly payment, and you get access to all the titles and all the dlc for them (however many your hard drive can hold), and you can swap them out and play them as much as you want....until you cancel the subscription; when you lose access to all of them.

  3. They have this by utahjazz · · Score: 4, Informative

    I already pay Microsoft about $60/year for a subscription service that allows me to download and play games. It's called XBox Live Gold. Perhaps no one told the new boss at XBox about?