Amazon Confirms Advertising Will Become a 'Meaningful' Part of Its Business (thedrum.com)

An anonymous reader shares a report: Amazon's advertising business has loomed quietly in the digital media space for some time but the online behemoth has given the clearest indication yet that it will now come to the fore. Advertisers and agencies have been hearing Amazon-sized footsteps for some time but until now the business has erred away from revealing too much. However, on its latest earnings call Amazon was asked by one analyst as to whether advertising could become a more "meaningful part of the business" over the near to mid-term. "It's pretty early in the days with advertising but we're very pleased with the team we have and the results," said Amazon's chief financial officer Brian Olsavsky in response to another analyst query. "Our goal is to be helpful to consumers and enhance their shopping or their viewing experience with targeted recommendations, and we think a lot of the information we have and preferences of customers and recommendations help us do that for customers."

Comments

Amazon has lost it's way

[evolutionary]

Amazon was great when it was just into selling books at the best prices. Now it's into market fixing, misleading people through skewed ads and search results, and stealing markets from people naive enough to use their services to make a store only to have Amazon take over the same market once it sees it's profitable. Looking at their prices and tools they are clear trying to manipulate markets in favors of sellers (aka companies selling) who then in turn buy their advertising/marketing services. And with the new server service, the data Amazon is mining now, it's trying to rival Google, and given Google's cross over into the category of "evil" through it's data collection , well, there is a new movie "The Circle" that may spell all this out. Google and Amazon are most likely going to be in direct competitors to each other soon. I truly hope to see someone compete with Amazon working with the consumers again. Would be a nice touch. It won't be Ebay who is basically doing the same thing.