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Microsoft And Apple Target Schools In War With Chromebook (techcrunch.com)

An anonymous reader writes: "Google [is] commanding 58% of U.S. K-12 schools. Windows is in second with around 22% and the combined impact of MacOS and iOS are close behind at 19%," reports TechCrunch, citing figures from consulting firm Futuresource. But now Chromebooks are under fire from cheaper iPads and Microsoft's upcoming Windows 10 Cloud laptop with its cloud-based software. "For many schools, the dream of a one-device-per-child experience has finally been realized through a consumer technology battle waged by the biggest names in the industry... Fostering an entire generation of first-time computer users with your software and device ecosystem could mean developing lifelong loyalties, which is precisely why all this knock-down, drag-out fight won't be drawing to a close any time soon." That raises an interesting question. Do Slashdot readers remember the computers that were used in their own high schools -- and did that instill any lifelong brand loyalty?

3 of 143 comments (clear)

  1. I hated the Apple ][ back in the day... by __aaclcg7560 · · Score: 3, Interesting

    The girls in the seventh grade thought I came from a "poor" family because we didn't have cable to watch MTV and we didn't own an Apple ][ computer. I hated the Apple ][ with a passion. Before the Apple ][, were just kids. After the Apple ][, we were kids with socioeconomic markers. Being the proverbial fat kid in school, I had all the wrong kinds of socioeconomic markers.

  2. Ah high school by PuddleBoy · · Score: 3, Interesting

    Personal computers came after my high school days, but I do remember;

    a teacher bringing in an abacus for us to use
    most of the top-achieving students were pretty fast with a slide rule (still have mine somewhere....)

  3. Pre-PC/Mac era by GreatDrok · · Score: 5, Interesting

    Brand loyalty is a tricky one when all the companies that made computers when I was at school are gone. What I did learn from exposure to primitive 8 bit machines was variety and flexibility which took me into software development. Later when Macs and PCs hit schools, the level of interest kids had in programming or even understanding computers dropped so we ended up with a generation of kids who couldn't do much more than type up a letter in MS Word compared with my generation which were writing hand coded assembly and building robots. Thank goodness Linus came along with his kernel and we were able to have a real OS on cheap PC hardware and that has given me a solid career so if there's any brand loyalty it is to Linux. While I use a Mac today (best tool for the job when dealing with a mixed environment) I'm a Linux admin and programmer by profession. The fight by these companies to control the market is bad, we need a mixture and devices like the Raspberry Pi are what we should be using to get kids hooked. Typing up letters and doing spreadsheets is not computing but seems to be all the schools are prepared to teach.

    --
    "I have the attention span of a strobe lit goldfish, please get to the point quickly!"