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Microsoft And Apple Target Schools In War With Chromebook (techcrunch.com)

An anonymous reader writes: "Google [is] commanding 58% of U.S. K-12 schools. Windows is in second with around 22% and the combined impact of MacOS and iOS are close behind at 19%," reports TechCrunch, citing figures from consulting firm Futuresource. But now Chromebooks are under fire from cheaper iPads and Microsoft's upcoming Windows 10 Cloud laptop with its cloud-based software. "For many schools, the dream of a one-device-per-child experience has finally been realized through a consumer technology battle waged by the biggest names in the industry... Fostering an entire generation of first-time computer users with your software and device ecosystem could mean developing lifelong loyalties, which is precisely why all this knock-down, drag-out fight won't be drawing to a close any time soon." That raises an interesting question. Do Slashdot readers remember the computers that were used in their own high schools -- and did that instill any lifelong brand loyalty?

17 of 143 comments (clear)

  1. I hated the Apple ][ back in the day... by __aaclcg7560 · · Score: 3, Interesting

    The girls in the seventh grade thought I came from a "poor" family because we didn't have cable to watch MTV and we didn't own an Apple ][ computer. I hated the Apple ][ with a passion. Before the Apple ][, were just kids. After the Apple ][, we were kids with socioeconomic markers. Being the proverbial fat kid in school, I had all the wrong kinds of socioeconomic markers.

    1. Re:I hated the Apple ][ back in the day... by __aaclcg7560 · · Score: 2

      There were socioeconomic indicators long before the Apple ][, even if you didn't notice them.

      True. But the situation with the Apple ][ was a bit perverse. From 1984 to 1996, people kept telling me to get into computers and I disagreed with them even though I was building PCs from scratch. I was in a dead end restaurant job when my roommate told me that his company wanted to hire a software testing intern in 1997. I got the job and the rest became history. Would my life have been different if I haven't hated the Apple ][ in 1984?

    2. Re: I hated the Apple ][ back in the day... by __aaclcg7560 · · Score: 2

      But hey, you turned out OK.

      The asshats on Slashdot would disagree. They're still pissing and moaning on this thread.

  2. Computers in high school? by DontBeAMoran · · Score: 4, Funny

    Do Slashdot readers remember the computers that were used in their own high schools -- and did that instill any lifelong brand loyalty?

    We didn't have computers in our high schools.

    Now get off my lawn!

    --
    #DeleteFacebook
  3. Re:HAHAHAHAHA by __aaclcg7560 · · Score: 2

    I had three Commodore 64's from middle school through college over a ten-year period. I had a NLQ dot matrix printer with a Commodore serial interface and Centronic parallel interface that lasted another ten years after I switched from Commodore to PCs. When laser printers became affordable (~$150), I ditched the dot matrix printer.

  4. Ah high school by PuddleBoy · · Score: 3, Interesting

    Personal computers came after my high school days, but I do remember;

    a teacher bringing in an abacus for us to use
    most of the top-achieving students were pretty fast with a slide rule (still have mine somewhere....)

    1. Re:Ah high school by Anonymous Coward · · Score: 2, Insightful

      Yeah, still have a slide rule or two. K+E (Keuffel and Esser). It's too bad that slide rules are not used anymore. A slide rule makes you actually think about what you are trying to do, and teaches the relationships between numbers and their magnitudes. And concepts like logarithms naturally follow from its use. On the other hand, a TI-35 calculator will teach you to be a good data entry clerk.

  5. Re:critical thinking by Mr+D+from+63 · · Score: 2

    These devices are not about learning computer science, and not so much computer skills either. They are about organizing information, research (internet), typing & submitting homework, etc. Anybody can learn how to use a mac or android or PC or chromebook.

  6. Re:critical thinking by __aaclcg7560 · · Score: 2

    Shouldn't we be teaching children how to critically think instead?

    The political parties don't want smarter voters.

    They can use inexpensive raspberry pi's for fuck sake and probably learn more.

    If any device falls into the "I can't do my job or that task without this one special unique tool" category, it's the Raspberry Pi. Kids are more likely to find Macs and Windows at their future jobs.

  7. Pre-PC/Mac era by GreatDrok · · Score: 5, Interesting

    Brand loyalty is a tricky one when all the companies that made computers when I was at school are gone. What I did learn from exposure to primitive 8 bit machines was variety and flexibility which took me into software development. Later when Macs and PCs hit schools, the level of interest kids had in programming or even understanding computers dropped so we ended up with a generation of kids who couldn't do much more than type up a letter in MS Word compared with my generation which were writing hand coded assembly and building robots. Thank goodness Linus came along with his kernel and we were able to have a real OS on cheap PC hardware and that has given me a solid career so if there's any brand loyalty it is to Linux. While I use a Mac today (best tool for the job when dealing with a mixed environment) I'm a Linux admin and programmer by profession. The fight by these companies to control the market is bad, we need a mixture and devices like the Raspberry Pi are what we should be using to get kids hooked. Typing up letters and doing spreadsheets is not computing but seems to be all the schools are prepared to teach.

    --
    "I have the attention span of a strobe lit goldfish, please get to the point quickly!"
    1. Re:Pre-PC/Mac era by Voyager529 · · Score: 2

      Later when Macs and PCs hit schools, the level of interest kids had in programming or even understanding computers dropped so we ended up with a generation of kids who couldn't do much more than type up a letter in MS Word compared with my generation which were writing hand coded assembly and building robots....Typing up letters and doing spreadsheets is not computing but seems to be all the schools are prepared to teach.

      I think you've struck on a set of symptoms of an underlying problem. Like most Slashdotters, you were largely self-taught. Exposure to the 8-bit machines gave you a starting point, and you took the initiative from there.

      I'd argue that we've ended up with two generations of kids who only know cursory word processing and web browsing skills. Would they have been apt to code if the only available computer to use required assembler? I doubt a statistically relevant number of them would have, at least not without direct education on the matter - and it is on that front where we find the root cause.

      Yesterday, I spoke with my high school English teacher. One of the best my high school had. She left teaching about three years ago, and in our discussions, she stated that while she would like to go back to subbing or being a TA or full-time tutoring, she did not want to return to her own classroom again. In the last 2-3 years of her time teaching there, she indicated that there was a noticeable shift in student attitudes. There were always a number of students (a majority, at times) who wouldn't get excited about Shakespeare no matter what she did, but she at least attempted to make the projects more enjoyable than simple Q&A worksheets (newspaper production, video projects, etc.). By time she left, it was fighting tooth and nail to get anyone to even go along with the classwork. I'd be hard pressed to find a meaningful number of current high school teachers who would disagree.

      Now, let's bring it back to computer class. The nature of "teaching computer" means that there is a need for one of precisely two types of people: teachers who understand computers, or CS/IT folks who know how to teach. Considering the amount of education requirements and "don't get us sued" workshops required for becoming a teacher, as well as the endless grading and meager salaries, to add "technologically adept" to the mix would be incredibly difficult. My English teacher had a bit of an advantage in that the English language hasn't changed in the past 20 years, and neither have most of the classical works we read. What language do you teach in school today? Do you start with the generally-irrelevant-but-easy-to-teach VB? Do you turn it into The Hunger Games and start with Perl? What happens when the Eclipse-based curriculum you've refined over the past 2-3 years needs to start from scratch because the superintended wants to look all modern to parents and thus informs you that you need to start teaching Comp Sci on iPads and the Win7 desktops will be gone by the summer? Even at that, how much time do you devote to programming when the students don't have a meaningful grasp of the file structure? Is it wisdom to assume programming is more important than using Word, even though there is a far more immediate use case for Word than there is for being able to program PHP? What about the IT side of things - if coding is a good thing to teach them, then isn't it also a good thing to teach how to do things like install simple PHP scripts like Wordpress on a LAMP stack and then secure them? All of this is subject to the question of shelf life on top of it.

      All of this applies in reverse to the programmer or sysadmin who decides to go into teaching. The programmer now gets to create lesson plans and grade papers (which gets super tedious in the case of grading source code and/or checking IT projects), deal with classroom control, attend continuing education (which has very little to do with what is actually being taught), placate parents informing them that they are not doing thei

  8. We had slide rules by OldMugwump · · Score: 2

    In my high school physics class, everyone was required to bring their own slide rule. I still have it. Can't say it inspired any loyalty, tho.

    --
    "Shoot, a fella could have a pretty good weekend in Vegas with all that stuff."
  9. free software by pD-brane · · Score: 2

    This is terrible. Only free software should be used at schools.

    1. Re:free software by wierd_w · · Score: 2

      Both offerings can run FOSS, straight up.

      Apple: Install bootcamp, then install Linux

      Chromebook: Install MrChromebox, then install GalliumOS (a fork of xubuntu for chromebooks)

      Apple gives you more choices, because it offers more standard hardware, and has a real HDD, but chromebook has ASTOUNDING battery life, and is very cheap. (Sticking a really big microSD card in, and mounting it as /home with TRIM enabled can get a lot of mileage out of the otherwise space constrained chromebook ecosystem, which is what I did with my Samsung CELES.)

      Either way, you nuke the proprietary closed OS off the device, and run as close to pure FOSS as possible. (MrChromebox installs SEA BIOS based coreboot image for legacy boot mode, which is itself FOSS.)

      Other than maybe some kind of contractual agreement to get the hardware, there isn't that much in the way of a school running free software and still leveraging this bidding war in their favor.

    2. Re:free software by Anonymous Coward · · Score: 4, Insightful

      The value in Chromebooks isn't ChromeOS, but the Google services. Once a school is using them a student can login to any Chromebook (or Chrome on a computer at home, or Google apps on iOS/Android) and have all their stuff right there.

      Freedom of the OS running on the hardware isn't the problem, it's the freedom of the backend. Google is about to run away with the market because their backend offering is so much cheaper and so much more compelling. Apple have nothing that compares, and Microsoft's server/domain model seems ancient in comparison.

  10. Brand loyalty? Oy. by hey! · · Score: 2

    We had a lot of odd minicomputers in my high school, but the one I used most in school was a Digital Equipment PDP-8. You loaded the bootstrap from a paper tape reader, and you loaded the paper tape reader program by switches on the front panel which allowed you to set memory address contents word by word and set the program counter to a particular octal address. Input/output was through a teletype that printed on a roll of paper.

    I have to say that this primitive hardware was as satisfying in its way to work on as the latest core i7 laptop I'm writing this on -- despite the actual core memory's unreliability in our building which was next to a busy subway track. I suppose I did have positive feelings toward DEC, until I got to college and worked in a lab that stored its research data on RK05 disc packs.

    In my experience -- which as you can probably tell is by now extensive -- there are two kinds of people, those that adapt readily to new stuff, and those who stubbornly stick with whatever they already know. And as you look at successively older cohorts, the greater the proportion of stick-what-you-knowers there will be.

    So the idea that you'll imprint *kids* on your technology is dubious. Yes you will imprint them, but it won't prevent them from switching to something else.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  11. Chromebooks make most sense. by Oswald+McWeany · · Score: 3, Insightful

    No malware, easy to use. Generic browser interface. They're cheap and reliable ideal for computers.

    Apple are overpriced, have a User Interface almost no-one will use once they hit the corporate environment, people may have them for their home PCs, but few at work. They do have the advantage of fewer viruses. (yeah, I know if you're doing art stuff, and wearing sunglasses indoors, you may use a Mac in your office- but I'm talking about the majority of people).

    Microsoft products would be a midlevel price and a User Interface worth learning from the standpoint, they will probably be using MS for most of their careers. The problem is, Microsoft gets expensive with maintenance and preventing the kids doing stupid things and downloading viruses.

    For kids and schools, Chromebook just make way more sense.

    --
    "That's the way to do it" - Punch