US Adults Will Spend More Than Half the Day Consuming Media, Study Says (emarketer.com)

An anonymous reader shares a report from marketing research firm eMarketer: Thanks to multitasking, US adults' average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer's latest report. But while our reports early in the decade told a story of robust gains -- with increases in digital usage more than compensating for declines in time spent with nondigital media -- growth has been petering out. Of course, media multitasking is what has made so much usage possible. That is how the figure for time spent can add up to 12 hours a day.

Comments

That's 3/4 of the day without sleep

[xxxJonBoyxxx]

I know math isn't a top subject for Slashdot editors these days, but 12 hours is 3/4 of a 16-hour day, where 16 hours is a 24-hour day minus 8 hours of sleep.

Sigh.

[ledow]

"And note our method of accounting for simultaneous usage: If someone spends an hour watching TV (for example) and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium, and hence as 2 hours of total media time."

So if you watch a program and browse a website during the advert break, that counts twice (one hour each of TV and surfing for one hour)?

And if you browse 12 websites a day, one an hour for a fraction of a second each, that could count as 12 hours of usage on its own.

Shitty statistics present shitty conclusions.

Re:Unemployed? Retired?

[Frosty Piss]

I'm at work right now....