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Microsoft's Nadella Says Company Will Make More Phones, But They Won't Look Like Today's Devices (zdnet.com)
As he told the Make Me Smart podcast, Microsoft is looking for something far more transformative, like an entirely new category of smartphone that's so original and appealing that OEMs won't be able to resist tagging along. From a report: "At this point we're making sure that all of our software is available on iOS and Android and it's first class and we're looking for what's the next change in form and function," he said when asked whether Microsoft would make another phone. Nadella doesn't discuss what form these mobile devices could take, though Microsoft does have some candidates, like its HoloLens augmented reality (AR) headgear. No doubt he's keeping close tabs on Google's early progress with its Tango phone AR experiments.
It's not a promotion problem. It's a device problem. Which Windows Phone devices compete with the Galaxy S8? The iPhone 7?
They are always 6-12 months late (especially if you compare to Android, where they use the same components).
You simply get more with the competition.
Unless Microsoft is willing to put money behind their promotions like Samsung, HTC and LG, my friend has no incentives to sell a Microsoft Windows phone.
Microsoft did put money behind their promotions. What they didn't do is allow carriers to completely rebuild the OS like Google does. If carriers could ignore the momentum of the brand, they'd keep iOS phones in the storage room hidden from view also.
What they didn't do is allow carriers to completely rebuild the OS like Google does.
I've been around a while and I recall quite clearly how the windows phone fanboys were crowing about how Nokia had an arrangement with MS where they could do exactly this to the Windows Phone OS and how they were going to crush Android and all the other OEMs. We see how that worked out.
The fact is that people just don't like what MS was offering. I had a Windows Phone with version 7 of the OS a few years ago just to play around with. You know what? It sucked.
The Nokia phones were very nice phones. The problem with the Windows Phone OS is the lack of Apps. For example, when I got my Surface Pro 4 I tried to find the same apps that I use on my Android tablet and my iPhone and they just don't exist for Windows. Granted, with a full fledged tablet computer like the Surface Pro 4 you don't need apps, but they tend to be simpler and quicker to launch than the full web page.
"Natively". You keep using that word. I do not think it means what you think it means.