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Microsoft Is Surprisingly Comfortable With Its New Place In a Mobile, Apple, and Android World (fastcompany.com)

An anonymous reader writes: The company that once held a mock funeral for the iPhone -- complete with dedicated "iPhone trashcans" -- now has a very different attitude about the company of Jobs. The Microsoft whose old CEO Steve Ballmer in 2007 famously predicted the iPhone had "no chance; no chance at all" of getting market share, now readily accepts and embraces a world where the iPhone and Android dominate personal computing. Microsoft talked a lot here at its Build 2017 developer conference about extending Windows experiences over to iOS and Android devices. And it's not just about fortifying Windows. Microsoft says it not only wants to connect with those foreign operating systems, but by bringing over functionality from Windows 10 (along with content) it hopes to "make those other devices better," as one Microsoft rep said in a press briefing yesterday. The developers here at Build cheered when Microsoft announced XAML Standard 1.0, which provides a single markup language to make user interfaces that work on Windows, iOS, and Android. In one demo, the company demonstrated how an enterprise sales app could be extended to an iOS device so someone could continue capturing a potential client's data on a mobile device. Windows not only sent over the client data that had already been captured, but also the business-app shell that had captured it.

7 of 73 comments (clear)

  1. Oh joy by The+Real+Dr+John · · Score: 4, Insightful

    Inter-operative user data collection and sharing. I'm so excited.

    --
    A brain is a terrible thing to waste... Mind? That's debatable.
  2. Surprised. Very surprised by 140Mandak262Jamuna · · Score: 3, Insightful

    What surprised me was that they brazenly used the term "embrace" in the bought and paid for shill piece. Given the history of negativity associated with Microsoft's embrace, they should have sprung for a thesaurus and used a synonym. But... since when Microsoft has been clueful?

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  3. I'm very comfortable with my mortality by JoeyRox · · Score: 5, Interesting

    Because I have no choice in the matter. Same as for Microsoft.

  4. Microsoft has to accept it, as by swschrad · · Score: 4, Funny

    there are no chairs left to throw....

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  5. Can you say "sour grapes", Microsoft? by OneHundredAndTen · · Score: 3, Informative

    They have no choice. It is either that, or else acknowledge that, without a de facto monopoly, they can't compete. Consider yourself, once again, middle-fingered, Microsoft.

  6. Please,.. please don't help us! by klek · · Score: 5, Insightful

    "Microsoft says it not only wants to connect with those foreign operating systems, but by bringing over functionality from Windows 10 (along with content) it hopes to "make those other devices better,""

    No, please... please don't "bring over 'functionality' from Win10... no, please, those foreign OS's are working *just fine*, they don't neeed WinFunc... (ie. code written by Sir Nose).

    If in 15 years they can't improve the "functionality" of such core tools as the Services.exe or Performance monitor, and they keep fucking rearranging the goddamn interface *with every release*... causing UNTOLD HOURS of wasted time while poor sodding workers around the globe have to relearn basic tasks again and again... Then there's little they can "make better" on other systems.

    Gawd help us.

  7. LOL @ WinCE 20 year head start ... by UnknownSoldier · · Score: 3, Informative

    WinCE was released in November 16, 1996 ... and yet they STILL couldn't do what Android did in 6 years: 2+ Billion devices.

    So is MS finally comfortable with being a FAILURE in the mobile space?

    Because that's all they have ever been, and ever will be.

    Memo to MS: Keep your crappy Windows software off mobiles phones -- because you don't know what the fuck you are doing.