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A Tip for Apple in China: Your Hunger for Revenue May Cost You (wsj.com)

Li Yuan, writing for the WSJ: Apple's latest predicament centers on its App Store. Last month, Apple told several Chinese social-networking apps, including the wildly popular messaging platform WeChat, to disable their "tip" functions to comply with App Store rules (Editor's note: the link could be paywalled; alternative source), according to executives at WeChat and other companies. That function allows users to send authors and other content creators tips, from a few yuan to hundreds, via transfers from mobile-wallet accounts. Those transfers are offered by the social-networking apps free of charge, as a way to inspire user engagement. Now, those tips will be considered in-app purchases, just like buying games, music and videos, entitling Apple to a 30% cut. For Apple, which has been observing slowing growth in mature markets, China is increasingly becoming important. But the company's my way or high-way approach might hurt the company's image in China. And that image as well as fortunes of local companies, is what the Chinese authorities deeply care about. As Yuan adds, "while it's understandable that Apple wants to tap the App Store for more money, its pressure on the app platforms risks alienating powerful Chinese companies, turning off Chinese iPhone users and drawing unnecessary attention from the regulators." Executives of these IM messaging apps tell WSJ that Apple has threatened that it would kick their apps out of the App Store if they don't comply. The problem is, WeChat is way more popular in China than Apple -- or its iPhones or its services or both combined, analysts say. WeChat is insanely popular in China, and people love to use the app to pay for things they purchase and send money to friends. Apple's greed could end up resulting in millions of new Android users, analysts said.

57 comments

  1. Apple tax by fubarrr · · Score: 1

    That's it

    1. Re: Apple tax by fubarrr · · Score: 1

      If Tencent will distribute weixin through "rooted only" app stores, I bet they will not loose much users

    2. Re:Apple tax by Anonymous Coward · · Score: 0

      If you read Apple's developer agreements closely, it says you can only use them as a payment method and that they will be tacking on 30% fee for any payments processed. I'm not quite sure if they're shooting themselves in the foot or in the brain here...

    3. Re: Apple tax by Anonymous Coward · · Score: 0

      I try imagining what would happen if WeChat began offering rooting iPhones for free. They certainly have the means.

    4. Re:Apple tax by Streetlight · · Score: 1

      And I thought pay day loan interest rates/fees were usury. I'm not sure paying 30% of the amount transferred using some Apple store app would be legal in most of the US.

      --
      In a time of universal deceit, telling the truth is a revolutionary act. George Orwell
    5. Re:Apple tax by aergern · · Score: 1

      You do know that Android Pay and Apple Pay have fees attached to them that the users don't pay but the CC/Banks do .. so you and I can have the convenience of using mobile payments ... right?!

      --
      Tell me what you believe...I'll tell you what you should see.
    6. Re: Apple tax by misosoup7 · · Score: 1

      They already have quite a few hacking teams, which took home most of the prizes for Pwn2Own this year.

    7. Re:Apple tax by Anonymous Coward · · Score: 0

      Part of this is the need to launder money "out of china", the US has strict rules, and the way all the career criminals circumvent this is via micropayments in everything from MMORPG's to chaturbate.

      Once the ability to control payments has been lost outside of China, VISA/MC/AMEX lose their deathgrip on the payment industry in the rest of the world. If WeChat wasn't such an incredible pain in the ass to use by Western'ers it might actually supplant things like Twitter, Discord, Skype and Slack.

      Microsoft screwed the pooch, this should have been the thing Skype allowed for, and instead the damn ads wrecked the service.

      Twitter should have done this first, but nope, can't quite get a handle on this cyberbullying thing.

      The fact that "Wechat" is even a thing has more to do with "the great firewall of China" and inability for users outside China to use it. From the sounds of things Wechat is gamifying the engagement in the same way chaturbate encourages "tipping" of cam models to remove their clothes.

      All's fair until the government oversight realizes what the tips are really being used for, and then the government will say that you must terminate the accounts of users, and report them to law enforcement. Since the services can obviously be used by children, just put two and two together.

    8. Re: Apple tax by Anonymous Coward · · Score: 0

      WeChat just a thing... As someone born in and living in Denmark also using Twitter and other Western social media apps I can tell you it is not a thing. In fact WeChat is an advanced piece of communication software that the Western 'giants' can only dream about. Apple are insane if they think this is going to fly

    9. Re:Apple tax by Anonymous Coward · · Score: 0

      It's like they say...

      You can't fix stupid -but you can tax it!

    10. Re:Apple tax by SvnLyrBrto · · Score: 1

      The traditional credit card companies have one crucial advantage that's lacking in all of these fly-by-night alternative "paynent systems": A legally mandated maximum of $50 liability in the event of fraud. And I think all of my cards but one waive that $50. Without that buffer, good luck getting your money back when WeChat or Venmo or whatever gets hacked and your bank account's routing & account numbers are stolen. And even if you do get it back eventually; you're still without the money for the duration. With Visa/MC/AmEx in the mix, the money never leaves your bank account. Disputing a false charge is, increasingly, just a matter of a few clicks the issuer's website. And they can usually get their own money back merely by reversing the transaction on the merchant account.

      Sure, the interest rates are ridiculous if you're undiciplined enough to actually carry a balance. But if you have your own shit together, the value they offer in fraud prevention alone is fantastic. And if you know how to play the points game, they just get better.

      --
      Imagine all the people...
    11. Re:Apple tax by BarbaraHudson · · Score: 1

      So if you use your banking app to pay the rent, the bank is going to have to fork over 30% to Apple? Even though the payment doesn't go through Apple? I call bullshit.

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    12. Re: Apple tax by fubarrr · · Score: 1

      In China, a company working as an intermediary has an unlimited liability.

      Wechat pays in all and every proven fraud case, which are very few

  2. "Bend the rules for us" by Anonymous Coward · · Score: 0

    That's how it always starts.

  3. WSJ links by ppartipilo · · Score: 1

    What's the deal with all the WSJ links lately?

    1. Re:WSJ links by Aequitarum+Custos · · Score: 1

      WSJ is paying people to post here?

    2. Re:WSJ links by msmash · · Score: 4, Insightful

      Hey, WSJ has been doing some exceptional reporting (I'm only talking about tech) lately. We still try to avoid paywalled sources -- WSJ, NYTimes, FT, AFR -- and sites that have policy against ad-blocking -- Wired, for one. But when these websites have exclusive coverage of something (or best reportage/analysis), we can't ignore them. Think of NYTimes' exclusive on Uber's greyballing, WSJ's Theranos coverage. In such cases, we see if any syndicated partner has the same story, but more often than not, they don't post thing for two-three days (and they don't post all the stories). We still scan through other outlets that have rewrote the story and see which one makes the best case. Should we do something differently? We're always listening.

    3. Re:WSJ links by Anonymous Coward · · Score: 0

      Who gives a shit? This is Slashdot. If you're too stupid to get around paywalls, you don't belong here. Period. Everyone else can go fuck themselves.

    4. Re:WSJ links by Anonymous Coward · · Score: 0

      I appreciate the response you made to ppartipilo, its great to see that you actually take these things into account.

      I agree with you that if there is an exclusive story, it is better to link to it than ignore it.

  4. 4th post by Anonymous Coward · · Score: 0

    4th post

    captcha: diadem

  5. Big market of nothing by Austerity+Empowers · · Score: 2

    The number of companies that bow to pressure to enter the Chinese and Indian markets because of volume, is precisely the same as the number of companies who have declining margins and increasing obsolescence and who get their asses kicked by companies local to (mostly) China. Yes, there are many persons in those country, but they are not rich and they are not good for high margin, premium products. At the same time, I do not know of any company who can simultaneously feed the premium product and the value product efficiently: they either sacrifice one for the other creating mediocrity, or else function as two companies in both technology and business (marketing, sales).

    These markets should be avoided at all costs, once you let them in the door they will bleed you dry. If Apple wants to enter China as a value product line, they need to bifurcate and create a lower end product line with a unique brand. Wealthy Chinese will continue to prefer Apple because they know better, whereas the masses, whom Wall St. interests want to cater to, want it but will by the fake Apple brand (Fapple?) if it can deliver superior value to evil bastards like Huawei.

    Under no circumstances should any concessions be made for Huawei or products like what they offer. Like Microsoft they are a company that needs to stop existing, be chopped into many pieces and buried at equidistant locations on the earth, no less than 1 mile below the surface with eternally vigilant hell hounds guarding all exits, lest they break free and condemn us all to an eternity of hellfire.

    1. Re: Big market of nothing by Anonymous Coward · · Score: 0

      They're rich enough to double or triplr Hollywood box office takes...

      Let's be honest here. It's an 600 to 800 dollar smartphone... In a culture that use to (still does?) Encourage replacing a barely year old phone with a new one...

      People can afford it if they wanted to. They just don't want to because why the fuck would anyone pay 30% more for the same product?

    2. Re:Big market of nothing by Anonymous Coward · · Score: 0

      The number of companies that bow to pressure to enter the Chinese and Indian markets because of volume, is precisely the same as the number of companies who have declining margins and increasing obsolescence and who get their asses kicked by companies local to (mostly) China.

      The number of people that don't know how to use a comma properly, is precisely the same as the number of people that don't know how to wipe their ass properly.

    3. Re: Big market of nothing by Anonymous Coward · · Score: 0

      For many millions Chinese that's about a month's wage not to mention the iPhone SE costs like half that. Many millions earn more too.
      So yes they can afford it if they really want I think. This would be like some first world people buying a 486 instead of a 386 in the early 90s, in monetary terms. w/ 8MB RAM, VLB, L2 cache, monitor.. that adds up!

      Somehow, people bought 486s for home use (most often turning into a high end game machine for kids) instead of just an Amiga 500 to plug on the TV, which would likely have been much cheaper.

      It's a twist of times that a $600 iPhone is considered über expensive, perhaps.
      Although : I would consider that good value, if there was software freedom on it (and USB, and a SD reader). It does have a useful limited form of software freedom (software updates that allows you to keep using it for years) and resale value, so don't be surprised if relatively low income people have it, but well.

      Funnily, the lack of software/commercial freedom leads to the problem in TFA.

  6. Next chinese law by Anonymous Coward · · Score: 0

    App stores are not allowed to take a cut from in-app purchases.

    1. Re:Next chinese law by rholtzjr · · Score: 1

      Nah, they will just impose a local tax on Apple to process the transaction.

  7. iNfanticide by Anonymous Coward · · Score: 0

    Apple announces our smoothest baby disposal product yet: Meet iNfanticide.

    Have you had yet another disappointing female child? iNfanticide will using Apple's cutting edge maps application to find you the nearest river. Tired of chucking your daughters in the water yourself? Our app ecosystem has dozens of applications from vendors looking to partner with you to hide your shame. Apple customers have saved over 5 billion CNY in dowry alone.

    I'm also pleased to announce that iNfanticide comes with a copy of U2's latest single, completely free of charge!

    1. Re: iNfanticide by Anonymous Coward · · Score: 0

      You obviously have no clue. Females are not a burden in China. Men are spending fortunes to secure brides. The sons advantage is a thing of a very distant past.

  8. Re:Pass laws to set contract terms. by bluefoxlucid · · Score: 1

    That's a great idea! Also you should use my free app! It's great and lets you create an account and a profile; and if you send me a $19.99 tip (through the app), you can even use a bunch of special content features as a thank-you!

  9. Apple takes 30 % ? by no-body · · Score: 1

    YUCC !!!!

  10. Apple replies: by Qbertino · · Score: 2

    "Nothing our 280 Billion $ in the bank can't handle. Here, check out our new iPhone ..."

    And everybody: "Oooooh, shiny!"

    --
    We suffer more in our imagination than in reality. - Seneca
    1. Re:Apple replies: by Gussington · · Score: 1

      "Nothing our 280 Billion $ in the bank can't handle. Here, check out our new iPhone ..."

      And everybody: "Oooooh, shiny!"

      I take it you've never been to China. iPhone is a bit player and their market share is declining in China. 'Ooooh shiny' might work on stupid American teenagers, but the Chinese are a little more savvy.

    2. Re:Apple replies: by Anonymous Coward · · Score: 0

      the Chinese are a little more savvy.

      Hahahahahaha! *breath* AHAHAHAHAHA! The Chinese consumer is more saavy. Hilarious. I'm not saying the American consumer is particularly saavy (compare to European countries for example), but the Chinese are even less saavy. All that's happening here is that the domestic market is offering a feature that people really like, but Apple can't without tearing up their business model. Apple is foolish, the Chinese consumer is foolish, the Chinese industry (and government) gain.

  11. the sky is falling by micahraleigh · · Score: 1

    Apples image is suffering!

    Let's run out and bury ourselves in the hills!

    1. Re:the sky is falling by speedplane · · Score: 1

      Apples image is suffering! Let's run out and bury ourselves in the hills!

      Can I bring my iPhone into the hills?

      --
      Fast Federal Court and I.T.C. updates
  12. Popular is not what it seems by ugen · · Score: 1

    Wechat is popular in China because that's all they've got. Their access to most other social and communication platforms (bot US and other Asian like LINE, for example) is blocked. So, of course Wechat is "more popular" - it runs on all phones in China, Android and iOS.
    Making any conclusions based on that, and in particular deriving the "Chinese love Wechat" from these numbers, would be a mistake.

    1. Re:Popular is not what it seems by Anonymous Coward · · Score: 0

      WeChat is popular 'cos it works well and very well. I bet you never use WeChat. The WeChat version offered outside China is crippled.

      WeChat is way more advance than Whatapps. It has video and voice chat for years. It is well known that Whatapps is copying WeChat features.

    2. Re:Popular is not what it seems by Anonymous Coward · · Score: 0

      That's like saying that facebook is that big because it's all we got... It's big because that's where our friends were and we joined them, and for some friends of mine they are there because that's why I and other of his/her friends were. Just like the case of WeChat or other platforms in China.

      Ask Google (Plus) what that means...

    3. Re:Popular is not what it seems by hackingbear · · Score: 1

      Their access to most other social and communication platforms (bot US and other Asian like LINE, for example) is blocked.

      This is typical example of arrogant commentators brainwashed by Western media.

      Chinese have for long long time free accessed to MSN, Skype, Yahoo Messenger, etc. But those apps still can't compete QQ and WeChat, because foreigner apps don't really understand the Chinese culture. (MSN managed to cringe on the 3rd place mostly due to Windows monopoly.)

    4. Re: Popular is not what it seems by Anonymous Coward · · Score: 0

      People use wechat because they actually have good features and is free.

      Can your instant messenger transfer money without a major service fee? No? Why not? Must providers already dipped their toes into and likely have the credit card info of millions of users and are multi billion dollar companies. Hire one or two extra guys and BAM you could have it tomorrow.

    5. Re:Popular is not what it seems by Gussington · · Score: 1

      Making any conclusions based on that, and in particular deriving the "Chinese love Wechat" from these numbers, would be a mistake.

      So what's your explanation for Thai, Philippine, Vietnamese, Malaysian and Indonesians also using Wechat heavily?
      I've spent a fair bit of time all over South East Asia and Wechat is the the most popular app everywhere I go. Even back home, when shoulder surfing on the bus or train I see a lot of Wechat users from different Asian countries.

  13. Too Big To Fail by hackingbear · · Score: 1

    There is no new lesson here. If you become Too Big, then nobody, not the US government, not the Chinese government, and not even Apple Inc, can dare to kill you, because whoever try would create huge trouble and mess for themselves. In fact, those other entities would have to come rescue you in case you are in trouble -- check out the banks circa 2008.

    That's why everybody want to be too big to fail.

    1. Re:Too Big To Fail by rholtzjr · · Score: 1

      Problem being is that some things really need to fail. Remember this post of Tech giants which you could do without.

    2. Re:Too Big To Fail by hackingbear · · Score: 1

      There is also a social psychology need to not fulfill every "really" logically necessary need. Get on with the real world.

  14. New app rollout... by emil · · Score: 1

    I've never used WeChat, but it should roll out an app update today where the "tip" function opens a dialog box to tie a default Android device to the user's account. If the user doesn't have one, it should open a web page on promoted Android tablets and handsets. After the tie, the "tip" function completes from Android.

  15. Re:Pass laws to set contract terms. by blackest_k · · Score: 0

    Essentially the way the chinese are using the apps is as an electronic wallet. Only an idiot would use a wallet that tries to take 30% of each transaction. The chinese are using it to avoid transaction fees altogether. Apple charging anything on this service is going to kill the use of it on the iphone stone dead.

    They honestly haven't a clue how this works, this is an alternative to paper money not some kind of game. They might use it to buy a coffee the next $10,000 of components in one of the electronics markets.

    It honestly seems like apple hasn't a clue here.

  16. Only apps can app apps! by Anonymous Coward · · Score: 0

    Apps!

  17. Re:Pass laws to set contract terms. by blackest_k · · Score: 1

    If you don't get it

    try this youtube video

    https://www.youtube.com/watch?...

    rather ironically it's about a guy trying to build his own iPhone 6S 16GB entirely from parts bought in the public cell phone parts markets in Huaqiangbei.

    If you ignore that aspect you will see how the market vendors are doing deals and transferring money using these apps instead of cash.

  18. Re:Pass laws to set contract terms. by Anonymous Coward · · Score: 0

    It's the opposite. They have a clue and don't care. Apple is the 800 pound gorilla, not WeChat. They want you to use Apple Pay, not WeChatPay. They are perfectly fine with people buying Android if that's their issue. They are willing to see how it pans out.

  19. Fuck apple by Anonymous Coward · · Score: 0

    that is all.

  20. Re:Pass laws to set contract terms. by Anonymous Coward · · Score: 0

    Bullshit apple is just being a jackass as usual. Wechat has 1 billion accounts and 850 million monthly users. China sure isnt going to stop using wechat for apples sake. Love to see all the apple users move to Android. apple already has a low market share in China.

  21. I'm abandoning Apple development by mfearby · · Score: 1

    The App Store is a desert, sadly, and Apple has given it no love for years. It's still a horrible tool to find apps and its search is pathetic. Xcode is a straight jacket and Swift keeps changing all the time. The two apps I wrote (one on iOS and the other for macOS) will be my last that get submitted to the App Store. Developers are voting with their feet and choosing not to distribute things via the App Store any more. My next phone is going to be an Android anyway because iOS and the iPhone are bitches.

    1. Re: I'm abandoning Apple development by Anonymous Coward · · Score: 0

      Our company only publishes to Apple as an afterthought anymore. It's a steaming pile of shit, with a shrinking market share, and draconian policies unevenly applied from app to app, or even version to version.

    2. Re:I'm abandoning Apple development by Anonymous Coward · · Score: 0

      And yet is still more profitable than the Google Play Store so I'm going to call your comment bullshit. Unless your apps target is the third world countries, that's it.

    3. Re:I'm abandoning Apple development by mfearby · · Score: 1

      Neither of my apps makes a lot of money, it's more of a hobby, so the likelihood of making less cash from the Play Store doesn't bother me. I've reached the limits of what Apple's developer straight jackets can teach me, I'm afraid.