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Hollywood Is Fighting Billionaire Sean Parker's Plan To Let You Rent Movies Still in Theaters For $50 (businessinsider.com)

Billionaire Sean Parker's plans to bring movies to your home as soon as they release in theatres has hit new roadblocks. After receiving praises for "Screening Room" from directors and producers Steven Spielberg, Ron Howard, J.J. Abrams, and Peter Jackson, as well as Hollywood studios, the buzz for the startup has started to wane. From a report: Though Parker and cofounder Prem Akkaraju have promoted the company in the last two years at CinemaCon, it's gotten little traction due to a naivete of the industry, competitors, and studios' and theater chains' decade-long discussion about how to move forward on Premium VOD (PVOD) (alternative source), Business Insider has learned. "Everything you've heard in the press about studios and theaters wanting to explore a PVOD window, nothing about that revolves around Screening Room," a source close to the talks told Business Insider. Screening Room's main pitch to studios and exhibitors has been that it can bring added revenue to all sides of the equation. Out of the proposed $50 rental fee, 20% would go to the movie's distributor, and a participating theater chain would get up to $20 of the fee, plus each customer receives two tickets to see that rented title at their local theater. Screening Room would take 10% of each fee. Sources told Business Insider that all of the bells and whistles Screening Room is selling don't matter until the studios and theaters can agree on a Premium VOD (or PVOD) window. Industry players don't want movies to be available on PVOD simultaneously with theatrical release dates because the first two weeks of a theatrical run are still when studios and exhibitors get a majority of a movie's income. Also read: Sean Parker Is Going To Great Lengths To Ensure 'Screening Room' Is Piracy Free, Patents Reveal.

4 of 139 comments (clear)

  1. Re:Why bother ? by Salgak1 · · Score: 3, Insightful

    . . . or pop onto one of the surviving Torrent sites and grab a copy.

  2. Re:Why bother ? by beelsebob · · Score: 4, Insightful

    Because people with children exist, and want to watch movies without disturbing a whole cinema full of people, or having to hire a baby sitter.

    Also, because home movie setups are a lot more comfortable than typical theatre setups.

    Also, because people with older children exist, and 5 cinema tickets costs more than $50.

  3. Re:Why bother ? by AmiMoJo · · Score: 3, Insightful

    For once Hollywood seems to have some limited understanding of technology. If this goes ahead, no matter how much DRM and other nonsense they wrap it up in, it will be ripped and distributed.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  4. Look at a similar entertainment example by Solandri · · Score: 5, Insightful
    1970s and 1980s - people went to arcades to play video games. The "best" games earned their reputation at the arcade, and were ported to home console systems and PCs.

    1980s to 1990s - transition period, with the first blockbuster console games without a corresponding arcade release (Super Mario Bros).

    2000s and 2010s - all games are now released directly to console or PC. Ask a kid if they want to go to the arcade, and they'll reply "What's an arcade?"

    Times change. Except for live events like concerts or sports, where being part of the crowd is part of the experience, people prefer viewing their entertainment at home. Movie theaters are not a necessity, they were just a way to amortize the high cost of the projection and sound system across all viewers. As the cost of big screen TVs, projectors, and home theater sound systems continues to go down, movie theaters are going to become a relic of the past, just like arcades. The benefits I've seen from watching movies on my projector and HTS are:
    • No jerk behind me making rude noises/comments or spoiling the movie. Likewise others don't hate you if your kid starts having a meltdown.
    • Adjust the volume to our comfort level.
    • Can pause if someone needs a bathroom break, or rewind if we missed something or want to see a scene again.
    • Consume our own choice of snacks and drinks - no need to sneak bottled water in to avoid paying $4 for it.
    • Can stop the movie if it turns out to be bad, and immediately pick a different movie to watch (from the beginning).