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Apple Is Manufacturing a Siri Speaker To Compete Against Google Home, Amazon Echo (bloomberg.com)

Posted by BeauHD on from the always-listening dept.

According to Bloomberg, Apple is manufacturing a Siri-controlled smart speaker that could debut as soon as its annual developer conference in June. "The device will differ from Amazon's Echo and Alphabet's Google Home speakers by offering virtual surround sound technology and deep integration with Apple's product lineup," reports Bloomberg. From the report: Introducing a speaker would serve two main purposes: providing a hub to automate appliances and lights via Apple's HomeKit system, and establishing a bulwark inside the home to lock customers more tightly into Apple's network of services. That would help combat the competitive threat from Google's and Amazon's connected speakers: the Home and Echo mostly don't support services from Apple. Without compatible hardware, users may be more likely to opt for the Echo or Home, and therefore use streaming music offerings such as Spotify, Amazon Prime Music or Google Play rather than Apple Music. Apple hopes that more advanced acoustics technology will give the speaker an edge over competitors, according to people with knowledge of the product's development. Along with generating virtual surround sound, the speakers being tested are louder and reproduce sound more crisply than rival offerings, the people said. Apple has also considered including sensors that measure a room's acoustics and automatically adjust audio levels during use, one of the people said. Apple will also likely let third-party services build products for the speaker. The device will be a hub for Apple's HomeKit home automation system, letting users control devices such as lights, door locks and window blinds.

9 of 70 comments (clear)

  1. Courage to innovate! by Anonymous Coward · · Score: 2, Insightful

    Go Tim Go!

  2. And yet I still don't see... by cayenne8 · · Score: 2
    ....myself voluntarily bugging my house as a tradeoff for some of these perceived benefits.

    I have no inclination to help usher in the early precedents of the "telescreen" from 1984...

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    1. Re:And yet I still don't see... by tlhIngan · · Score: 2, Interesting

      ....myself voluntarily bugging my house as a tradeoff for some of these perceived benefits.

      I have no inclination to help usher in the early precedents of the "telescreen" from 1984...

      That's what makes this device all the more interesting. Remember, to differentiate itself from Google, Apple is on a privacy streak. They're offloading to the device anything that does not require the cloud. If they can run their vision systems offline, Apple is doing it (iPhoto does a lot of the computation on your Mac, which is why there are often different results for the same photo collection - iPhoto will not communicate with other instances using iCloud because of privacy reasons).

      I suspect this device will also do all the voice recognition locally, or as much as possible in order to keep all the audio data local and off Apple's servers.

      Apple has a self-interest in doing this - they don't monetize the user's data, so by not collecting data they don't need in order to operate, they keep that data away from the government. Far easier to deny a request with "we do not have that data on hand as we do not collect it" than to try to defend in court the right to not release information they have already collected.

      Even Siri is doing less and less on Apple's servers and more locally.

    2. Re:And yet I still don't see... by exomondo · · Score: 4, Informative

      Even Siri is doing less and less on Apple's servers and more locally.

      Siri can't do anything without a connection to Apple's servers. Put your iPhone in Airplane Mode and then Activate Siri:

      Siri not available.
      You are not connected to the internet.

  3. It's time for standards support by omnichad · · Score: 2, Funny

    Walled gardens have got to go. There's no reason to not offer standard APIs for these services so that "smart" devices can discover or link to anything without built-in support.

    Seriously, there has yet to be a voice-activated home speaker that will play music that you have stored on a computer. This Siri device is likely closest, since it will probably work with iTunes home sharing, but no support for an SMB share full of music files.

    If you want a device to sit in a home for years, it has to be able to grow and adapt. There is just no place for vendor lock-in here.

  4. Re:They can compete in someone else's home by Dunbal · · Score: 2

    I will not have an active internet connected microphone in my home.

    If you have a laptop chances are you already do.

    --
    Seven puppies were harmed during the making of this post.
  5. Suggested "Google Home" slogan by presidenteloco · · Score: 2

    With Google Home, you'll never have to say Siri.

    --

    Where are we going and why are we in a handbasket?
  6. Because ... by CaptainDork · · Score: 2

    ... making the wheel rounder ...

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    It little behooves the best of us to comment on the rest of us.
  7. Let me guess... by Patent+Lover · · Score: 3, Funny

    ... it's white and has rounded corners.