With Essential, 'Already a Unicorn', Andy Rubin Wants To Disrupt the Apple-Samsung 'Duopoly' (cnet.com)

Bloomberg reported on Wednesday that Essential, Andy Rubin's new startup, has added $300 million to its war chest as it looks to break into the highly competitive field of consumer electronics. The financing round valued Essential at $900 million to $1 billion, according to an analysis by Equidate, which runs a market for private company stock. In an interview, Rubin, who created Android, shared how the company plans to move forward: "I think when there's this duopoly with these two guys owning 40 percent of the market, this complacency sets in," Rubin said. "And that's the perfect time to start a company with this. Some people are complacent and it needs to be disrupted."

Comments

Nope.

[Gravis Zero]

If he wanted to do something disruptive then he would have made a phone with a removable battery or one that actually lasts for a week. What we really have here is just another Android phone.