Nutella Used An Algorithm To Design 7 Million Unique Labels (inc.com)

An anonymous reader quotes Inc. Millions of Italians can now say they own a one-of-a-kind Nutella jar. In February, 7 million jars appeared on shelves in Italy, all of them boasting a unique label design... "An algorithm has usurped the traditional role of a designer," writes design magazine Dezeen. There are jars with polka dots. Jars with zigzags. Jars with splotchy shapes. All sorts of other patterns, too... All 7 million jars sold out within a month... Due to the sell-out success of these jars, Nutella is reportedly launching the same campaign soon in other European countries, starting with France.
The article includes a video showing some of the labels. The algorithm always kept the original logo, but then "pulled from dozens of patterns and thousands of color combination."

Comments

"Dozens of patterns"

[Hentes]

Dozens of patterns, thousands of color combinations

So they just randomized the colors on preexisting patterns? Not particularly impressive.

Alternate headline

[fibonacci8]

"Italian firm runs software that produces permutations of the original input." News at 11.