Nutella Used An Algorithm To Design 7 Million Unique Labels (inc.com)

An anonymous reader quotes Inc. Millions of Italians can now say they own a one-of-a-kind Nutella jar. In February, 7 million jars appeared on shelves in Italy, all of them boasting a unique label design... "An algorithm has usurped the traditional role of a designer," writes design magazine Dezeen. There are jars with polka dots. Jars with zigzags. Jars with splotchy shapes. All sorts of other patterns, too... All 7 million jars sold out within a month... Due to the sell-out success of these jars, Nutella is reportedly launching the same campaign soon in other European countries, starting with France.
The article includes a video showing some of the labels. The algorithm always kept the original logo, but then "pulled from dozens of patterns and thousands of color combination."

Comments

so AI has claimed yet more jobs..

[Anonymous Coward]

imagine the hours that designers could have put in had all 7 million of these labels been done by PEOPLE instead of a fucking computer.

Algorithm?

[110010001000]

Surely they mean "AI"??? Any algorithm is AI in 2017.

So glad...

[RotateLeftByte]

That I find the stuff as tasty as a dog turd.

So?

[orlanz]

They had a computer randomly segment a piece of paper, plug in a random sampling of patterns, and then wrap the paper around a jar. Not exactly "replacing a designer team" (then again it is Italy).

I think more credit is due to the Marketing team that realized this could sell jars. Job well done.

"Dozens of patterns"

[Hentes]

Dozens of patterns, thousands of color combinations

So they just randomized the colors on preexisting patterns? Not particularly impressive.

Re:Only 7 million?

[aardvarkjoe]

Any two-bit programmer can write a program to make 1677216 unique pixels.

Wait, wouldn't that require a 24-bit programmer?

Alternate headline

[fibonacci8]

"Italian firm runs software that produces permutations of the original input." News at 11.