Fallen Tech Star Imagination Technologies Up For Sale After Apple Row Bites (standard.co.uk)

UK chip designer Imagination Technologies -- which is in dispute with Apple, its largest customer -- has put itself up for sale. Shares in the company more than halved in April when Imagination said that Apple was to stop using its technology. From a report: The firm was regarded as a leading light in Britain's burgeoning tech sector, but ran into trouble when the phones giant, by far its biggest customer, said it would no longer rely on it for graphics design. Apple accounts for more than half of Imagination's revenues and last year held takeover talks with Imagination. Two parts of the business, MIPS and Ensigma, were already up for sale. Imagination said it has received "interest from a number of parties for a potential acquisition of the whole group." It is in "preliminary discussions" with the aid of bankers from Rothschild.

Comments

WHY DO PEOPLE PUT MILK ON THEIR CEREAL?!

[Anonymous Coward]

I don't know, I closed slashdot as soon as the fucking ad asked me at top volume!

Almost sounds like...

[sl3xd]

It almost sounds like Apple decided that Imagination couldn't continue on its own for long, tried to buy it, the offer was refused, so Apple decided to leave them to their fate and moved on...

Re:Almost sounds like...

[Baron_Yam]

It's so common in business it's almost a tautology.

Essentially, if your business' continued existence depends entirely on one supplier or customer... it's not YOUR business, you just haven't figured it out yet. You're more like a department of the supplier or customer's company, in that you are entirely subject to their whims.

Sometimes - especially if it's a symbiotic relationship between companies that are essentially equally powerful - it works out. If, however, you're dealing with a megacorp like Apple and you're not also a megacorp, it's almost certain you'll eventually be crushed and then bought or replaced at some point.

Usually the smaller company is greedy, thinking very short term and/or complacent, and entirely caught off guard when the end finally comes.

Re:Almost sounds like...

[sl3xd]

I seem to recall something similar happened with MIPS in the past (ironically, Imagination owns MIPS): MIPS's new design was too important to SGI, and MIPS was in danger of going out of business... so SGI bought MIPS to keep them alive.

uh

[cascadingstylesheet]

Do you guys use a headline word salad generator?

Re: uh

[Entrope]

Slashdot Noun Pile Headline Train Crash Ambiguity Puzzles Readers

Dear Slashdot Your Headlines Suck

[sootman]

please fix, kthxbye.

Fun fact: you are NOT a printed newspaper, where every inch is precious. You can use things like pronouns, articles, the word "is", etc. (Oh look, sometimes you do -- the very next post is "Stephen Hawking Says He Is Convinced That Humans Need To Leave Earth".)

Also, try to avoid slang. I'm not sure what is meant by "Apple Row Bites". I *think* it means they were hurt (bitten) by a fight (row) with Apple?

OK, now I see that you simply copied the headline from the source -- But You Capitalized Every Word And Made It Worse. Can you see how much easier this is to read? "Fallen tech star Imagination Technologies up for sale after Apple row bites" It's arguable if you should use title case or not, but it's DEFINITELY wrong to capitalize every word. When I first read the headline, I thought it meant that technologies belonging to Tech Star Imagination were up for sale.