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Facebook Has a New Mission: Bring the World Closer Together (cnn.com)
Facebook CEO believes the company's primary purpose is a social one -- the same it has had for year -- but he's ready to update this mission for the first time. From a report: "We used to have a sense that if we could just do those things, then that would make a lot of the things in the world better by themselves," Zuckerberg told CNN Tech. "But now we realize that we need to do more too. It's important to give people a voice, to get a diversity of opinions out there, but on top of that, you also need to do this work of building common ground so that way we can all move forward together." The company even has a new mission statement: "To give people the power to build community and bring the world closer together." This marks the first time the company has overhauled its mission, which had previously been "to give people the power to share and make the world more open and connected." Zuckerberg believes he has just the tool for the job: Facebook Groups, which are now used by a billion people. "A lot of what we can do is to help create a more civil and productive debate on some of the bigger issues as well," Zuckerberg told CNN Tech.
Well, that is not really the mission. That does not bring in any money. The real mission is making an ever better map over peoples relationships.
Facebook has one mission and it's the same mission it's always had since Zuckerberg came up with the thing in the first place: make as much money as possible off of your users. This is done by collecting data on them and selling that to advertisers, and (likely) providing that information to government agencies, for which I'll bet they also receive a pretty penny. All this 'bringing the world closer together' more or less translates to 'Let's finish gathering up all the two-legged human sheep of the world and put them in one corral, so it's that much easier to collect data from them that we can sell'. Zuckerberg can and should bugger the hell off.