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McDonald's Hits All-Time High As Wall Street Cheers Replacement of Cashiers With Kiosks (cnbc.com)

Posted by BeauHD on from the experience-of-the-future dept.

McDonald's is expected to increase its sales via new digital ordering kiosks that will replace cashiers in 2,500 restaurants. As a result, the company's shares hit an all-time high, rallying 26 percent this year through Monday. CNBC reports: Andrew Charles from Cowen cited plans for the restaurant chain to roll out mobile ordering across 14,000 U.S. locations by the end of 2017. The technology upgrades, part of what McDonald's calls "Experience of the Future," includes digital ordering kiosks that will be offered in 2,500 restaurants by the end of the year and table delivery. "MCD is cultivating a digital platform through mobile ordering and Experience of the Future (EOTF), an in-store technological overhaul most conspicuous through kiosk ordering and table delivery," Charles wrote in a note to clients Tuesday. "Our analysis suggests efforts should bear fruit in 2018 with a combined 130 bps [basis points] contribution to U.S. comps [comparable sales]." He raised his 2018 U.S. same store sales growth estimate for the fast-food chain to 3 percent from 2 percent.

3 of 632 comments (clear)

  1. Re:Let me guess.. by Anonymous Coward · · Score: 5, Interesting

    Seriously, this^

    Wall street is the only part of the country that would cheer the loss of jobs.

  2. If only we had machines to dispense money by zerofoo · · Score: 5, Interesting

    Then we could get rid of all the tellers at banks!

    Someone should make this.

  3. Canada is on another planet, in the future by mykepredko · · Score: 5, Interesting

    We've had the kiosks in Canadian McDonald's for at least a year now and:
    - It's a much nicer way to order, no lines and no shouting to be heard
    - No worries that the clerk screws up your order
    - There doesn't seem to be less staff behind the counter, just more of them filling orders rather than taking them
    Overall, it works well enough that we prefer going to McDonald's.

    When it comes to dining payment technology, it seems like Canada is light years away (as well as well into the future) than the US. Payment is made at the table with chip reading cards that take debit or credit and we have had the McDonald's kiosks and Canada's economy hasn't collapsed.

    Yet when these things are talked about in the US, it seems like they are job killing ideas coming from the devil himself.

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